HorlarofLagos
Bolarinwa Olasunkanmi, professionally known as HorlarofLagos, is a Nigerian lifestyle photographer and sneaker culture storyteller. He is known for using his photography to highlight the vibrant nature of Lagos life in its raw form, focusing his lens on sneaker users in slums and educating people on the historical and cultural significance of various sneaker releases, detecting sneaker authenticity, maintenance culture, and ethical sneaker re-selling.[1][2]
HorlarofLagos is an ambassador of Shoelab, Nigeria’s biggest sneaker care brand, and has partnered with major brands including Nike, Converse, and Air Jordan. His “Jump to kicks” campaign photo showing a sneaker mid-air in dense Lagos traffic, which brought him to Nike's attention and their collaboration, is one of his notable works.[3][4][5][6][7]
References
- ↑ "HorlarofLagos sheds light on street photography, lagos lifestyle".
- ↑ Adebayo, Segun (2024-05-05). "Celebrations as HorlarofLagos headlines Sneaker Fest". Tribune Online. Retrieved 2025-04-29.
- ↑ "Streetwear is becoming Africa's voice of identity; HolarofLagos – THISDAYLIVE". www.thisdaylive.com. Retrieved 2025-04-29.
- ↑ Amiola, Philip (2024-03-30). "How visual storytelling is reshaping brand engagement in Nigeria". Tribune Online. Retrieved 2025-04-29.
- ↑ Okogba, Emmanuel (2024-08-14). "HorlarofLagos speaks on how Nigeria's sneaker culture is defining new generation". Vanguard News. Retrieved 2025-04-29.
- ↑ Okogba, Emmanuel (2025-04-01). "Why people are investing in sneakers like stocks - HorlarofLagos". Vanguard News. Retrieved 2025-04-29.
- ↑ "Nigerian Youth redefining steeze, status, lifestyle in a cultural revolution". Retrieved 2025-04-29.
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