Hovvrad
| Hovvrad | |
|---|---|
| Born | Jared Carlos Cabrera January 7, 1997 (age 23) Orange, California. |
| 💼 Occupation | |
| 📆 Years active | 2017-present |
| Known for | Artist |
Hovvrad (Born in 1997) is an American Artist who lives in Ontario, California.
Working with cinematography, photography, painting, and music, his work addresses the latino queer narrative, while pulling visual inspiration from rap, western, and film culture.
His first notable work is his collaboration with Nike on the project "Nike by Melrose" under the mentorship of Chris San Jose.[1]
In the winter of 2019 he was the artist in residency at the Tom of Finland Foundation.[2]
Summer of 2020 he took the cover of Curious Magazine in collaborations with his 1st art book "Too far from home".
Early Life[edit]
Hovvrad Grew up in Ontario, California. He started his journey into art at the age of 7 with his cousin Frankie Gonzalez, when they would create horror movie spin-offs. His teen years were spent creating dance videos during the Shuffing and jerkin' boom. His post high-school years were spent creating fashion based projects, pulling inspiration from his 1st job at Nordstrom, where he spent his time studying fashion films and its musical influences.
During his freshman (age 18) year of college he faced issues at home with his sexuality and career, in which he left home and lived with friends. During this time he dropped out of school to pursue art full time, where he taught himself more about the art of filmmaking and style. He transitioned into photography after working with his friend Joey Capital, where he was his photographer, producer and video creator. A year later (age 19) he his friend Jakob reached out to him on twitter and from their they have collaborated on multiple projects from; "Rockstar, California cozy, etc.".
Filmmaking[edit]
Before becoming the youngest multi medium artist in residence at the Tom of Finland foundation, Hovvrad was a filmmaker, creating a range of visuals that have progressively transformed from a love for fashion and music into visual fever dreams that have sparked interest from brands and music artist.
While couch surfing and working on his craft, he work at Mcdonalds to fund his craft. While here he met his best friend Anthony Navarro (Ant) and they created "Hovv and Ant" a collaboration in which they created films for Vapor 95, Members only, and music videos during the years if 2017-2019.
Hovvrad's earliest projects were all obtained off word of mouth and social media messages, where he navigated between fashion and music based film work. This is how he obtained the friendship/mentorship that got him on his 1st big project "Nike by Melrose" with the help of Chris San Jose. From there he took on projects from music videos to fashion brand visuals, developing his "Fever dream" style of work, where he has created 50 plus projects before his transition into painting.
Photography[edit]
Hovvrad's Photography can be seen throughout social media platforms and streaming services, where he took the words of Joey capital and created a name in photography for himself and ended up in Voyage La.[3] With his many projects and collaborations he has been able to create his first desired exhibition project "This Party sucks". In march of 2019 he wanted to find a way to show his project "This party sucks" in a gallery space. He reached out to Rudy Garcia and collaborated with his artists on their personal projects, photographing a new style of work with Rudy's artists Romy and Aaron Marco. Hovvrad has stated this was the transitional period in his life where he was able to create work that was inline with his sexuality and creativity.
Paintings[edit]
Hovvrad's first paintings can be found in his unreleased project "This party sucks", where he painted the man portrayed in the photos, as a way to promote the project. This and a few paintings of nude men caught the attention of Rudy Garcia, and from there Hovvrad created his 1st solo exhibition "Dying of thirst shown at 3.1 Philip lim curated by Rudy Garcia. He he explored his sexuality through desires and encounters in his life through the colorful shells of nude bearded men. This show caught the attention of Queer Biennial's Ruben Esparza and invited Hovvrad to the Tom of Finland house to Gio Black Peter's artist in residence exhibition. Hovvrad created his next project "my friends in low places" for the Tom of Finland arts and culture festival. During the event he was asked to show at the bar Faultline and applied to the Tom of Finland artist in residency program. While photographing on tour for the artist Mei (formally known as Brandt Orange), he was accepted to the artist in residency program at the Tom house. To close out his 2019 year Hovvrad sold out two solo exhibitions back to back from November to December, where he displayed his versatility in combining his photography, film making, and painting mediums.
Recent Work[edit]
In 2020 Hovvrad has released two what he calls "ep" projects, appeared as a cover artist in the Curious magazine Queer issue, and the release of his first art book "Too far from home; tales of the midnight cowboy".
Exhibitions[edit]
- "Dying of thirst" (solo exhibition) - 2019
- "friends in low places" (group show for Tom of Finland)- 2019
- "Stuck in my room" (solo exhibition)- 2019
- "There is no such place[4]" (solo exhibition)- 2019
- "Too far from home; tales of the midnight cowboy[5]" (solo online exhibition)- 2020
- "Queer isolation" (group show for K Ryan Henisey at TAG gallery)- 2020
Personal Life[edit]
Hovvrad is an openly gay male.
His biggest influences are rap music, skate culture, the old wild west, sexuality, and emotional awareness.
He tends to hide his face from his work and draws the line between his work and personal life.
He only creates 1/1 works in order to keep the value of the work, but frequently gifts art to those who support him.
References[edit]
- ↑ "NIKE by Melrose Recap". Vimeo. Retrieved 2020-09-15.
- ↑ "Meet Jared Carlos Cabrera, artist-in-residence". Tom of Finland Foundation. 2020-01-13. Retrieved 2020-09-15.
- ↑ Stories, Local. "Meet Hovvrad - Voyage LA Magazine | LA City Guide". Retrieved 2020-09-15.
- ↑ "Tom of Finland Foundation Announces Hovvrad's There is no such place". Flaunt Magazine. Retrieved 2020-09-15.
- ↑ bunk (2020-06-29). "Wanders with the Midnight Cowboy - An interview with Hovvrad". bunk. Retrieved 2020-09-15.
External links[edit]
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