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Hubba Bubba soda

From EverybodyWiki Bios & Wiki

Hubba Bubba Bubble Gum Soda was a pink soft drink manufactured with a license from The Wrigley Company,[when?] the maker of Hubba Bubba bubble gum. There was also a diet version of the drink. The product has been discontinued for unknown reasons.


The drink was the 80's brain child of Steve Roeder who came up with the bubble gum soda drink concept using snow cone flavoring and club soda to test with. Roeder contacted Alan Canfield of the AJ Canfield Company, who agreed to produce and can the product for Roeder. Roeder then met with William Piet, Vice President of the Wrigley Company to acquire license rights to use the name of Hubba Bubba Bubble Gum Soda. Later, Canfield gave Roeder a regional distribution agreement and together with his good friend Larry Wilson, they operated under the company name of Novelty Beverage. Wilson handled much of the marketing and distribution set up and Roeder focused his time on license agreements, product development and promotion. The pair also made a deal for a test market at selected Toys R Us locations. The soda was sold world wide and now has a petition on line of loyalists to bring it back again.



  • Carbonated water
  • Sugar
  • Citric acid
  • Stabiliser: acacia gum (E414)
  • Stabiliser: glycerol (E422)
  • Flavor
  • Colour:ponceau 4R (E124)
  • Preservative: sodium benzoate (E211)

Nutrition information[edit]

per 100 milliliters of product

energy: 198 kilojoules (47.6 calories)
carbohydrates: 11.9 grams
fat: nil
protein: nil


  • 330ml recyclable steel beverage can

(Product was also available in single-serving plastic bottles as well.)


  • J N Nichols (Vimto) plc. Manchester M23 9NL. UK.

Original producer was AJ Canfield Company, Chicago, IL

See also[edit]

  • List of defunct consumer brands

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