Igniyte
 | |
| Limited Company | |
| ISIN | 🆔 |
| Industry | Reputation management |
| Founded 📆 | 2009 |
| Founder 👔 | |
| Headquarters 🏙️ | Leeds, England, United Kingdom |
Area served 🗺️ | |
Key people | Simon Wadsworth (Director) |
| Services | Reputation management and Digital marketing |
| Members | |
Number of employees | |
| 🌐 Website | www.igniyte.com |
| 📇 Address | |
| 📞 telephone | |
Igniyte Limited is an Online Reputation Management and Digital Marketing company headquartered in Leeds, United Kingdom. The company works with individuals and business clients around the world providing brand reputation services, Internet profile consultancy, online privacy and image management services to improve and enhance how information is displayed online across search engines, social media and online reviews.
Company History[edit]
Launched in 2009 by Simon Wadsworth, the firm’s founder and managing partner, Igniyte was established as a digital marketing agency but expanded into reputation management within its first 18 months of business. Its primary service is now to create and boost the appearance of positive and neutral content for both companies and individuals online.[1]
As of 2013, the company handles 35 separate clients range from CEOs, celebrities and FTSE100 firms[2] and operates out of joint offices in Leeds and London, turning over more than £1m annually.[3] As of 2016, the company reported it was developing an online platform for evaluating and scoring the reputations of individuals and brands through an impartial index system.[4]
Expansion[edit]
Since 2013, reputation management accounts for 95 per cent of the firm’s business.[5] Rapid growth led to the business led to Igniyte being award a £20,000 loan by regional business investment group Finance Yorkshire in May of 2014 to reinvest into the company’s continued development and growth plans.[6]
Notable Work[edit]
The company has worked extensively with individual Internet users regarding the European Court of Justice’s ruling to offer the “right to be forgotten”. Commenting in 2014 to The Independent, Wadsworth noted the company’s work in this area surged as a result of increased public scrutiny and interest in protecting those whose privacy was breached online in the wake of the celebrity photo hacking scandal.[7] As a result, Igniyte reported a 50 per cent rise in new business enquiries as the EU court’s ruling heavily popularised the concept of removing unwanted private information from Google search.[8]
Acknowledging it works with both individuals and larger brands, Igniyte works with celebrities. The business’s work with MMA fighter Alex Reid in 2016 was recorded and broadcast on Channel 5’s sister channel 5Star and evaluated all the steps TV personalities can take to review and transform their online reputations.[9]
References[edit]
- ↑ "Profile: Simon Wadsworth". The Yorkshire Post. 16 July 2013. Retrieved 12 July 2017.
- ↑ "Online reputation: the only asset worth protecting". The Telegraph. 9 June 2013. Retrieved 12 July 2017.
- ↑ "Profile: Simon Wadsworth". The Yorkshire Post. 16 July 2013. Retrieved 12 July 2017.
- ↑ "Igniyte claims new index will 'revolutionise' assessment of reputation". Prolific North. 20 July 2016. Retrieved 12 July 2017.
- ↑ "Search me: online reputation management". The Guardian. 24 May 2013. Retrieved 12 July 2017.
- ↑ "Finance Yorkshire £20,000 Business Loan boosts Igniyte's reputation". Finance Yorkshire. 22 May 2014. Retrieved 12 July 2017.
- ↑ "Controversial EU ruling worries freedom of speech groups". The Independent. 8 September 2014. Retrieved 12 July 2017.
- ↑ "There's a "Right To Be Forgotten" Industry—and It's Booming". Time. 18 July 2014. Retrieved 12 July 2017.
- ↑ "Can Leeds firm Igniyte rescue Alex Reid's online reputation?". Prolific North. 7 September 2016. Retrieved 12 July 2017.
External links[edit]
This article "Igniyte" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
