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Imagine Nation Brewing

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Imagine Nation Brewing Co.
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LocationMissoula, Montana, USA 1151 W Broadway
Opened2015
Owned byRobert Rivers, Fernanda Menna Barreto Krum
Websitehttp://imaginenationbrewing.com/
Active beers
Name Type
Merging Waters River Ale Ale
Freedom Fighter New Coast IPA

Imagine Nation Brewing Company (or INBC) is a craft brewery in Missoula, Montana at 1151 West Broadway. The brewery was founded March 14th, 2015 by Robert Rivers and his wife Fernanda Menna Barreto Krum. The brewery was founded with the dream of opening an educational community center to promote community involvement and provide a space for local organizations to come together and discuss issues and be a catalyst for change. According to Rivers, INBC has hosted nearly 2,000 events for local organizations.[1]

History[edit | edit source]

Founders, Robert Rivers and Fernanda Menna Barreto Krum met in Romania and worked in several countries promoting peace in various conflict zones. Rivers worked for the Nonviolent Peaceforce training civilians in over 100 countries. He also received his master's degree in peace and conflict studies from the European University Centre while Fernanda worked as a trauma psychiatrist.[2] The two worked for non-government organizations for fifteen years before Rivers began to notice that he was developing PTSD symptoms and the couple decided to seek an alternative vehicle to serve their community and world. Rivers and Krum had shared a dream of opening an educational center but knew that they could not remain financially stable on that alone eventually deciding that craft beer supply the income to realize their dream. Rivers said, “I think being able to be on the front lines of seeing how terrible human beings can be to each other gave us a lot of inspiration to setting up a place where we can hopefully support people and be as good to each other as possible.” So Rivers spent the next seven years developing his skills as a craft brewer and business owner. Rivers was raised in Helena, Montana and knew that that Montana was the place to build their brewery which they modeled off of some of the watering holes they liked best in areas such as Brazil.

The two finally opened the doors of INBC on March 14th, 2015. Rivers expressed, “I think at the beginning there was a little pushback from people who said, you know, you can’t do good things for the world and have alcohol at the same time, which, you know, history has proven wrong for hundreds of years that often times the greatest connections, the greatest ideas have happened over a pint of beer while people are talking across the table.”

Since the opening of the brewery the bison has been a key image for the brewery and even is the center of the INBC logo. According to the Imagine Nation Brewing Co. website, “ Our logo of a bison unifying the map of the world encapsulates the vision of the brewery: to approach the challenges in society in a celebratory way to be a unifying agent of constructive change in Missoula and beyond.”

Products[edit | edit source]

The brewery has a frequently rotating selection of brews on tap, owner Robert Rivers attributes this to his own desires, saying, “I guess one reason, I can say is selfishness. I don’t want to make the same beer all the time. It doesn’t feel very creative to me or engaging. . . It’s nice to have it constantly rotating.”[3] He also went on to say that having an unchanging menu can translate subconsciously into how we interact with each other and our society suggesting that the more he challenges himself and his product the more likely his customers are to challenge their own lives and ideas. One of the brewery’s most popular beers is their signature New England-style IPA named the Lupujus which they have created eight variations of. The beer is named for the Latin taxonomy for hops: humulus lupulus. However, most of INBC brews share their names with world leaders, activists, and community leaders. Some of these include, the Harvey Milk Stout, the Jane Good-Ale, and the Bard Immortal Olde Ale. Imagine Nation Brewing also brewed a special beer specifically for the University of Montana’s college radio station KBGA’s annual Radiothon fundraiser. The beer was an IPA sitting at 6.3% ABV named “Dead Air West Coast Red IPA.” Although the tap is frequently changing INBC does consistently carry two brews named the “Freedom Fighter IPA” and the “Merging Waters River Ale.”

See also[edit | edit source]

List of Microbreweries

List of Breweries in Montana

Other breweries in Missoula, Montana

Bayern Brewing

Big Sky Brewing Company

References[edit | edit source]

1. Robert Rivers. Oral Interview. April 18 2018, by Nick Rudow and Scott Ferguson at Imagine Nation Brewing in Missoula, Montana. Digital recording and transcription in the possession of Kyle G. Volk, University of Montana.

2. Chaney, Rob. “20 Under 40: Brewer Rivers Combines Beer and Bonding.” Missoulian. June 11, 2017. http://missoulian.com/business/under-brewer-rivers-combines-beer-and-bonding/article_55990759-7143-50ca-9255-d0e9aedbef8b.html

Bibliography[edit | edit source]

“Beyond Beer/Magazine.” Imagine Nation Brewing. Web. Accessed 18 March 2018. http://imaginenationbrewing.com/beyond-beer/

“The Center.” Imagine Nation Brewing. Web. Accessed 18 March 2018. http://imaginenationbrewing.com/center-for-community-transformation/

Chaney, Rob. “20 Under 40: Brewer Rivers Combines Beer and Bonding.” Missoulian.11 June 2017. Web. Accessed 18 March 2018. http://missoulian.com/business/under-brewer-rivers-combines-beer-and-bonding/article_55990759-7143-50ca-9255-d0e9aedbef8b.html

“Events: March 2018.” Imagine Nation Brewing. Web. Accessed 18 March 2018. http://imaginenationbrewing.com/events/

“Home.” Imagine Nation Brewing. Web. Accessed 18 March 2018. http://imaginenationbrewing.com

“Imagine Nation Brewing.” Facebook. Web. Accessed 18 March 2018. https://www.facebook.com/ImagineNationBrewing/

Mercier, Lydia. “Learn How to Brew, and Save Some Money Too.” Montana Kaimin.14 September 2017. Web. Accessed 18 March 2018. http://www.montanakaimin.com/news/learn-how-to-brew-and-save-some-money-too/article_5e6f882e-99b7-11e7-8ac9-eb87b4a29807.html

“On Tap.” Imagine Nation Brewing. Web. Accessed 18 March 2018. http://imaginenationbrewing.com/on-tap/

“Philosophy” Imagine Nation Brewing. Web. Accessed 18 March 2018. http://imaginenationbrewing.com/our-story/

Rivers Robert and Krum Barreto Menna Fernanda. “Our Story.” Imagine Nation Brewing. Web. Accessed 18 March 2018. http://imaginenationbrewing.com/our-story/

Zoltan, Scott. “Imagine Brewing Opens in Missoula.” NBC Montana. 15 March 2015. Web. Accessed 18 March 2018. http://nbcmontana.com/news/local/imagine-nation-brewing-opens-in-missoula-

  1. Robert Rivers. Oral Interview. April 18 2018, by Nick Rudow and Scott Ferguson at Imagine Nation Brewing in Missoula, Montana. Digital recording and transcription in the possession of Kyle G. Volk, University of Montana.
  2. Chaney, Rob. "20 Under 40: Brewer Rivers combines beer and bonding". missoulian.com. Retrieved 2018-05-01.
  3. Robert Rivers. Oral Interview. April 18 2018, by Nick Rudow and Scott Ferguson at Imagine Nation Brewing in Missoula, Montana. Digital recording and transcription in the possession of Kyle G. Volk, University of Montana.


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