Impartner
| File:Impartner-logo.png | |
| Private | |
| ISIN | 🆔 |
| Founded 📆 | 1997 |
| Founder 👔 | Craig Flynn |
| Headquarters 🏙️ | , |
Area served 🗺️ | USA[1] |
Key people | Joe Wang, CEO |
| Products 📟 | Partner relationship management software |
| Members | |
Number of employees | 200[2] |
| 🌐 Website | impartner.com |
| 📇 Address | |
| 📞 telephone | |
Impartner is a private company headquartered in Silicon Slopes, UT. It is the largest "pure-play" partner relationship management software business.[3] Impartner was founded in 1997 by Craig Flynn.[1][3] The business started in California[4] under the name "Treehouse Interactive".[4][5] It was originally named after the nickname for an apartment the founder used to live in.[6]
Impartner was profitable but small until a period of rapid expansion starting in 2015.[4] Former WatchGuard CEO Joe Wang and venture capitalist firm Kennet Partners acquired a controlling interest in Impartner for $17 million.[7] Wang becoming the new CEO.[4][5]
"Treehouse Interactive" was renamed to "Impartner," simpler versions of its software were developed, and new executives were recruited.[4] Impartner made a series of acquisitions, including Tremolo, Amplifinity, and the marketing automation software of TIE Kinetix.[8][9]
Impartner develops partner relationship management software,[2] which is used to manage relationships with resellers or other partners.[4][10] For example, the software is used to develop onboarding portals for new partners, manage incentive programs, automate partner marketing, and perform analytics on partner programs.[8][9] It is made up of a core set of software, as well as add-ons sold by Impartner and widgets developed by users.[10]
References
- ↑ 1.0 1.1 Lammenett, E. (2019). Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung (in Deutsch). Springer Fachmedien Wiesbaden. p. 534. ISBN 978-3-658-25135-2. Retrieved January 15, 2022. Search this book on
- ↑ 2.0 2.1 O’Neill, Peter. "Vendor Selection Matrix Partner Relationship Management (PRM) SAAS and Software" (PDF). Research In Action. Research In Action GmbH. Retrieved 7 January 2022.
- ↑ 3.0 3.1 "Witnessing the Reinvention of Partner Relationship Management: Impartner". The Silicon Review. Retrieved January 15, 2022.
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 "The Doyle Report: How Impartner, Channel Mechanics, ChannelEyes and Others Reduce Friction and Drive Sales – Channel Futures". Channel Futures. December 15, 2015. Retrieved January 16, 2022.
- ↑ 5.0 5.1 Evans, Natalie (January 24, 2019). "Bring Insight and Manageability with Impartner PRM". CMSC. Retrieved January 16, 2022.
- ↑ Martinez, Juan; Wizdo, Lori (December 6, 2010). "TreeHouse Interactive Offers Four Key Upgrades". CRM Magazine. Retrieved January 16, 2022.
- ↑ Steimle, Josh (April 21, 2015). "A Tech Tiger In Utah". Forbes. Retrieved January 16, 2022.
- ↑ 8.0 8.1 McBain, Jay; Robertson, Caroline; Zhang, Jennifer; Hartig, Kara (November 4, 2020). "The Forrester Wave: Partner Relationship Management, Q4 2020".
- ↑ 9.0 9.1 McBain, Jay; Wizdo, Lori (April 20, 2020). "The Forrester Wave: Through-Channel Marketing Automation, Q2 2020". Forrester.
- ↑ 10.0 10.1 Hansen, Ilona (January 21, 2021). "Market Guide for Partner Relationship Management Applications". Gartner.
External links
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