Inspired By Muhammad
The Inspired By Muhammad is an awareness campaign launched in London against the backdrop of an opinion poll showing widespread public concern about the impact of Islam. It also aims to improve public understanding of the religion and Muslims on contemporary Britain.
The campaign showcases how Muslims are inspired by their faith to contribute positively to British society. The public campaign focuses on women’s rights, social justice and the environment.[1]
It was launched on 7 June 2010 by TV presenter Kristiane Backer in a London cab decorated with the campaign's logo, in front of Tower Bridge on the River Thames.[2][3]
The high profile media campaign that is commissioned by the Exploring Islam Foundation (EIF) will include adverts at bus stops, tube stations, and on London’s iconic cabs.[4] A new website has been launched to advance a positive view of Islam’s ethical principles and core beliefs.[2]
YouGov Survey[edit]
Alongside the launch, a YouGov national opinion poll commissioned by the EIF at the end of May 2010 has been published[5]
It shows:
- More than half the British population associate Islam with extremism (58%)[6] and terrorism (50%)
- Fewer than one in seven believe that it is a religion of peace (13%) and only one in 16 a religion of justice (6%).
- Less than one in five Britons believe that Islam has a positive impact on British society (19%) with almost a third believing it is a violent religion (33%)
- Two-thirds of people believe it encourages the repression of women (68%)
- Only 16% of the British population believe that Islam promotes fairness and equality and just 6% believe it promotes active measures to protect the environment.
- Most people get their information about Islam through the media such as newspapers (41%) and TV (57%) yet a third of people questioned they would be interested in finding out more about Islam (33%).
Videos[edit]
The campaign also produced interviews of Muslims to discuss the topics of environment, social justice, and human rights etc. The videos can be seen on the campaign website[7] or on their YouTube page.[8]
External links[edit]
- Official website
- Exploring Islam Foundation
- Official YouTube page
- Cartoon commenting on the site and campaign
References[edit]
- ↑ Standing, Edmund (2010-06-15). Women’s Rights: Inspired by Muhammad? Family Security Matters, retrieved 17 December 2011
- ↑ 2.0 2.1 News (2010-06-25). Inspired by Muhammad ad campaign launched in U.K. The Last Prophet Website, retrieved 17 December 2011
- ↑ Linden, Marta (AP) (2010-06-07). Ad campaign to counter negative views of Muslims The Independent, retrieved 17 December 2011
- ↑ Gledhill, Ruth (2010-06-08). "London taxis to extol virtues of Islam". The Times. Retrieved 10 June 2010.[dead link]
- ↑ News UK (2010-06-07). Britons link Islam with extremism, says survey The BBC News, retrieved 17 December 2011
- ↑ Barratt, Olly (2010-06-09). "Poster campaign aims to improve image of Islam in the UK". Deutsche Welle. Retrieved 10 June 2010.
- ↑ video gallery The IBM Website, retrieved 10 January 2010
- ↑ (2010-06-07). Inspired By Muhammad - Trailer YouTube retrieved 10 January 2010
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