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Inter-Activa

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Inter-Activa Ltd is a UK digital lab that focuses in original Transmedia. They are also known for having created Machinima work (animation made with videogames) since 2000, virtual world content since 2004 [1] and having promoted the use of videogames in artistic and educational settings. [2][dead link][3][not in citation given][4]

History[edit]

Inter-Activa Ltd UK was founded by Ricard Gras [5][dead link] after becoming Director at Arts & Technology Partnerships, an interactive media research agency part of Loughborough University. They have worked as development producers and consultants of Social Games & media and collaborated in projects alongside organisations such as Electronic Arts[6], AKQA and SEGA[7] et al.

In 2004 Inter-Activa created a project entitled Machinima Island where they invited audiences to collaborate in the organic development of a narrative that was then developed inside a virtual world using Machinima techniques. Apart from being able to watch the clips and participate creatively online, audiences were also invited to send SMS's with comments. Machinima Island received 3 nominations & won the Best technical Achievement award at the 2007 Machinima Festival. [8][not in citation given] In 2009 Inter-Activa also won the UK Technology Strategy Board award [9].[not in citation given] Also during 2009 the company produced the Machinima content for Submarine's/Channel4 documentary into virtual worlds entitled "Another Perfect World". During 2010 and 2011 Inter-Activa worked on VLOGGER [10] - an experimental transmedia project that combines real-action film & Machinima co-produced with Zentropa.[11][dead link] The project used social media and virtual worlds to explore audience participation.

References[edit]

  1. "Solution Provider Directory - Second Life Wiki". wiki.secondlife.com.
  2. http://www.thechineseroom.co.uk/PinchbeckGras.pdf
  3. http://gaming.hexus.net/content/item.php?item=9403
  4. https://www.youtube.com/user/ricardgras
  5. http://tedxkreuzberg.org/2010/12/speaker-ricard-gras/
  6. "Domestic Violence". May 20, 2007 – via YouTube.
  7. "Online Hero". September 3, 2007 – via YouTube.
  8. "De Montfort University - Leicester, UK". www.dmu.ac.uk.
  9. "Apply for innovation funding". GOV.UK.
  10. "Vlogger" – via www.imdb.com.
  11. http://www.zentropaspain.com/english/novedades.html

Events

External links[edit]


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