Interbrand
 | |
| Subsidiary | |
| ISIN | 🆔 |
| Industry | Brand Consultancy |
| Founded 📆 | 1974 |
| Founder 👔 | |
| Headquarters 🏙️ | , 195 Broadway New York City |
Number of locations | 24 Offices 17 Countries |
Area served 🗺️ | |
Key people | Charles Trevail, Global CEO,
Andy Payne, Global Chief Creative Officer, Gonzalo Brujó, Global Chief Growth Officer + CEO EMEA & LatAm, |
| Services | Strategy, Valuation, Design, Analytics, Naming, Digital |
| Members | |
Number of employees | |
| Parent | Omnicom Group |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Interbrand, a division of Omnicom, is a New York-based marketing consultancy, specializing in brands and branding management. Interbrand has 24 offices in 17 countries.[1]
History[edit]
Interbrand was founded by John Murphy, who had previously worked in the corporate planning and marketing department at Dunlop Corporation.[2]
In 1974, Murphy left Dunlop and along with his wife opened Novomark, a product-naming consultancy.[2] In 1979, Novomark opened an office in New York, under the new name Interbrand, reflecting an expansion of the company's offerings.[2][3]
Throughout the 1970s and 1980s, international offices were opened, including locations in Tokyo, Frankfurt, Milan, Los Angeles, and Melbourne.[citation needed] The company offers branding services such as brand valuation, new product development, naming, legal searches, and graphic design.[citation needed] From 1987 to 1995, Michael Birkin was group chief executive.[4][5][6][7]
In 1993, Interbrand was acquired by the Omnicom Group.[8] During the 1990s and 2000s, the company expanded by acquiring other branding consultancies in the UK, Spain, Asia-Pacific, South America, Germany, and in South Africa.[9]
Interbrand was awarded a Gold Cannes Lions in 2014 for its work on Mandela Paper Prison.[10]
Best Global Brands[edit]
Interbrand publishes the Best Global Brands [11] report on an annual basis.[12][13] Each year's report aims to identify the world's 100 most valuable brands.[14] Interbrand was the first company to receive ISO 10668 certification.[15]
The annual "Best Global Brands" report was published in BusinessWeek until 2009, and Interbrand assumed sole authorship in 2010.[16] To qualify, brands must have a presence on at least three major continents and must have broad geographic coverage in growing and emerging markets.[citation needed]
See also[edit]
References[edit]
- ↑ Interbrand. "About - Interbrand". Interbrand. Retrieved 2016-02-02.
- ↑ 2.0 2.1 2.2 Brodie, Duncan. ""Brandfather" John Murphy tells the story of the rise and rise of branding". East Anglian Daily Times. Retrieved 2020-07-29.
- ↑ History of Interbrand Corporation – FundingUniverse. Fundinguniverse.com. Retrieved on 2013-07-21.
- ↑ Geoffrey Foster (1 October 1989). "There's No Accounting for Brands". Management Today.
- ↑ Jane Lewis (7 July 1989). "Cash Injections Sets Interbrand For Flotation". Design Week.
- ↑ Stuart Elliott (23 December 1993). "The Media Business: Advertising -- Addenda; Omnicom Acquires British Brand Expert". The New York Times. Retrieved 17 March 2015.
- ↑ SCHMOUKER, OLIVIER. ""Sid Lee nous permettra de devenir des champions de la créativité et du management" - Michael Birkin, pdg de kyu". Les Affaires. Les Affaires. Retrieved 26 October 2015.
- ↑ Elliott, Stuart (1993-12-23). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Omnicom Acquires British Brand Expert". The New York Times. ISSN 0362-4331. Retrieved 2020-07-29.
- ↑ Interbrand Archived 2013-07-04 at the Wayback Machine. Equitor.com. Retrieved on 2013-07-21.
- ↑ Nudd, Tim (2014-06-18). "Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical". Adweek. Retrieved 2015-10-26.
- ↑ "2016 - Best Global Brands - Interbrand". Interbrand. Retrieved 2016-10-26.
- ↑ "Interbrand Releases 14th Annual Best Global Brands Report". www.businesswire.com. 2013-09-30. Retrieved 2020-07-29.
- ↑ CNBC (2012-10-02). "Interbrand Releases 13th Annual Best Global Brands Report". www.cnbc.com. Retrieved 2020-07-29.
- ↑ "2015 - Best Global Brands - Best Brands - Interbrand". Best Global Brands. Retrieved 2015-10-26.
- ↑ "Interbrand's Methodology Becomes the World's First ISO Certified Approach for Valuing Brands". www.businesswire.com. 2010-12-01. Retrieved 2020-07-29.
- ↑ "100 Best Global Brands". Business Week. September 17, 2009. Retrieved May 28, 2012.
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