BaubleBar
| ISIN | 🆔 |
|---|---|
| Industry | e-commerce |
| Founded 📆 | 2011 in New York City, New York, United States |
| Founders 👔 | Amy Jain, Daniella Yacobovsky |
| Headquarters 🏙️ | , New York City |
Area served 🗺️ | |
Key people | Amy Jain Daniella Yacobovsky |
| Products 📟 | Fashion jewelry |
| Members | |
Number of employees | |
| 🌐 Website | baublebar |
| 📇 Address | |
| 📞 telephone | |
BaubleBar is a New York City-based[1] fashion jewelry company, that was started in 2010 by Amy Jain and Daniella Yacobovsky.[2] BaubleBar began as an e-commerce company, and later expanded into physical retail spaces. BaubleBar has collaborated and partnered with other companies, designers, and celebrities to launch and promote collections and brands. Investors in BaubleBar include Accel Partners, Greycroft Partners,[3] Burch Creative Capital, Aspect Ventures, and Hubert Burda Media.[4][5]
History[edit]
Early days[edit]
Jain and Yacobovsky had been working on what would become BaubleBar during their last year at Harvard Business School.[1] They identified a gap regarding price points in what was available for online jewelry pieces;[6] they were either very high, for items that were expected to last forever, or very low for pieces that were cheap quality.[1] What was missing was trendy and affordable fashion jewelry.[7] The two began to host shopping parties, in their apartments, and later launched a closed website to sell the broad range of products they sourced. They closely monitored their customers’ buying patterns.[8] Once they realized that nearly a third of first-time buyers became repeat customers,[1] including people they did not personally know, Jain and Yacobovsky determined that[8] what had begun as a project was becoming a viable business.[1]
Funding[edit]
BaubleBar raised $4.5 million in its series A funding round in July 2012. Accel Partners and Greycroft Partners provided this capital, which was to be used for hiring and marketing as the company continued to grow.[3] A series B funding round raised $10 million in July[9] 2014; this was led by Burch Creative Capital.[10][11] The plans for this funding included expansion efforts related to logistics and shipping software development and expansion of stand-alone stores and partnerships with retailers Nordstrom and Anthropologie.[12] A series C funding round in January 2016, which raised $20 million, was led by past investors Accel Partners, Greycroft Partners, Burch Creative Capital, and Aspect Ventures. New investors included Hubert Burda Media.[5][4]
Design and production[edit]
BaubleBar owns its entire supply chain and has developed very unique and efficient sourcing capabilities[13] which result in a "very compressed design and production chain" leveraged to "design and merchandise around real-time data and trends" in the marketplace.[14]
Partnerships and collaborations[edit]
BaubleBar has partnered and collaborated with other companies and celebrities. On multiple occasions, it has partnered with DKNY’s design team.[15] In November 2012, BaubleBar launched a collection with nail polish brand Essie; the collection featured perfectly coordinated nail polishes and bangles.[16] Beginning in March 2014,[14] BaubleBar opened pop-up shops in Nordstrom stores,[9] which featured merchandise exclusive to this retailer.[14] These shops were called "Nordstrom Loves BaubleBar".[17] BaubleBar noted that some of the advantages of this partnership included adding an offline component to the business and the ability to service customers throughout the US.[18] Through another partnership, BaubleBar merchandise is sold in Anthropologie stores.[19]
BaubleBar partnered with Jawbone, in 2015, to create and distribute a line of wearable tech bracelets.[20][21] Specifically, these were fitness trackers designed to resemble a woman’s wristwatch.[22]
It also has collaborated with Target to a new collection into their retail stores.[23][24] "Target’s first partnership in the jewelry and accessories area" was SugarFix by BaubleBar, which launched in early 2017 as a long-term agreement between the two companies.[25]
BaubleBar has a Guest Bartender program, in which celebrities are enlisted to curate a collection of BaubleBar’s creations that reflect their personal style.[26] The celebrities featured in the program include Olivia Palermo,[27] Emma Roberts,[28] Shay Mitchell,[26] and Coco Rocha.[29]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 Carter, Nicole (2 July 2012). "A Lot More Sparkle Thank Morgan Stanley". Inc. Retrieved 27 January 2017.
- ↑ Schonfeld, Erick (3 December 2010). "BaubleBar Raises $1.1 Million From Accel, Founder Collective, And Lerer Ventures". TechCrunch. Retrieved 27 January 2017.
- ↑ 3.0 3.1 Griffith, Erin (23 July 2012). "BaubleBar Raises $4.5 Million from Accel and Greycroft". Pando. Retrieved 27 January 2017.
- ↑ 4.0 4.1 Perez, Sarah (25 January 2016). ""Fast Fashion Jewelry Biz BaubleBar Grabs Another $20 Million". TechCrunch. Retrieved 27 January 2017.
- ↑ 5.0 5.1 Novellino, Teresa (25 January 2016). "Data-driven BaubleBar raises $20M as it probes brick-and-mortar possibilities". Biz Journals. Retrieved 27 January 2017.
- ↑ Carter, Nicole (9 February 2012). "How BaubleBar Undercuts the Competition". Inc. Retrieved 27 January 2017.
- ↑ Persad, Michelle (19 May 2016). "How BaubleBar's Founders Made Jewelry Affordable For Shoppers Everywhere". The Huffington Post. Retrieved 27 January 2017.
- ↑ 8.0 8.1 "Entrepreneurs Are Everywhere Show, No. 5: Daniella Yacobovsky and Jane Moritz". The Huffington Post. 7 October 2015. Retrieved 30 January 2017.
- ↑ 9.0 9.1 Shontell, Alyson (13 October 2014). "36 Rockstar Women In NYC Tech Everyone Should Know". Business Insider. Retrieved 30 January 2017.
- ↑ O’Connor, Clare (24 June 2015). "Online Jewelry Startup BaubleBar To Open Retail Stores". Forbes. Retrieved 30 January 2017.
- ↑ "BaubleBar to Open First Store at Roosevelt Field". Accessories Magazine. 26 June 2015. Retrieved 30 January 2017.
- ↑ De La Merced, Michael J. (29 July 2014). "BaubleBar, an Upstart Jewelry Seller, Raises $10 Million". The New York Times. Retrieved 30 January 2017.
- ↑ "BaubleBar". CrunchBase. Retrieved 30 January 2017.
- ↑ 14.0 14.1 14.2 Parker, Lauren (4 August 2014). "10 Minutes With… BaubleBar". Accessories Magazine. Retrieved 30 January 2017.
- ↑ Strugatz, Rachel (29 February 2012). "DKNY Does BaubleBar". WWD. Retrieved 27 January 2017.
- ↑ Rasmus, Tara (7 November 2012). "The News In Nails: BaubleBar + Essie Launches Today". Refinery29. Retrieved 27 January 2017.
- ↑ Mirabella, Lorraine (12 June 2014). "Nordstrom to open BaubleBar shops in its stores". The Baltimore Sun. Retrieved 30 January 2017.
- ↑ Fairchild, Caroline (31 March 2014). "Nordstrom, BaubleBar partnership targets younger shoppers". Fortune. Retrieved 30 January 2017.
- ↑ Halzack, Sarah (19 August 2014). "Online shopping is the future. So why do so many Web retailers want to be in stores?". The Washington Post. Retrieved 30 January 2017.
- ↑ Milnes, Hilary (24 November 2015). "BaubleBar seeks a mobile edge in jewelry retail". Digiday. Retrieved 30 January 2017.
- ↑ Colon, Ana (11 November 2015). "BaubleBar's Latest Collection Involves Absolutely No Baubles". Refinery29. Retrieved 30 January 2017.
- ↑ Zinko, Carolyne (28 October 2015). "BaubleBar brings beauty to Jawbone's brains". San Francisco Chronicle. Retrieved 30 January 2017.
- ↑ Torgerson, Rachel (12 November 2015). "BaubleBar Is Coming to Your Local Target: All the Details on the New Collaboration". stylish by Us. Retrieved 30 January 2017.
- ↑ Krupnick, Ellie (25 January 2017). "Target Teams Up With BaubleBar for New 'SugarFix' Line". Racked. Retrieved 30 January 2017.
- ↑ Edelson, Sharon (25 January 2017). "Target Sets Sights on Higher Jewelry Sales With SugarFix by BaubleBar". WWD. Retrieved 29 March 2017.
- ↑ 26.0 26.1 Cheng, Andrea (13 September 2016). "Here's How You Can Buy Shay Mitchell's Affordable BaubleBar Jewelry Collection". InStyle. Retrieved 29 March 2017.
- ↑ Bailey, Alyssa (29 September 2015). "Olivia Palermo's Trick for Killing the Accessories Game". Elle. Retrieved 29 March 2017.
- ↑ Baker, Jessica (23 September 2014). "BaubleBar Taps Emma Roberts for Latest Collaboration". Who What Wear. Retrieved 29 March 2017.
- ↑ Berkley, Jannah (9 April 2014). "first look: coco rocha x baublebar". Nylon. Retrieved 29 March 2017.
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