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International Appeal of 7 June 2020

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The International Appeal of 7 June 2020, "Towards a cultural renaissance of the economy", was signed by creatives, economists and leaders of international organizations, and was published simultaneously in Corriere della Sera,[1] El País[2] and Le Monde.[3]

It offers a new vision of culture and the economy. Culture is a key component of sustainable development and should have its status as a guiding thread for the economy restored. The economy will then "be able to fully express its humanity, once it has been permeated by all the rich potential of culture".[4]


The appeal has 24 signatories.

Name Position Nationality
Ferran Adrià Chef  Spain
Massimiliano Alajmo Chef  Italy
Elena Arzak Chef  Spain
Rafael Aranda Architect (2017 Pritzker Prize)  Spain
Shigeru Ban Architect (2014 Pritzker Prize)  Japan
Massimo Bottura Chef  Italy
Mariya Gabriel European Commissioner for Innovation, Research, Culture, Education and Youth  Bulgaria
José Ángel Gurría Secretary-General of the Organisation for Economic Co-operation and Development (OECD)  Mexico
Jérôme Gouadain Secretary General of the Prix Versailles  France
Iris van Herpen Fashion designer  Netherlands
Kengo Kuma Architect  Japan
Pascal Lamy Chairman of Les Musiciens du Louvre  France
Eric Maskin 2007 Nobel Laureate in Economic Sciences  United States
Jean Nouvel Architect (2008 Pritzker Prize)  France
Edmund Phelps 2006 Nobel Laureate in Economic Sciences  United States
Renzo Piano Architect (1998 Pritzker Prize)  Italy
Anne-Sophie Pic Chef  France
Carme Pigem Architect (2017 Pritzker Prize)  Spain
Christopher Pissarides 2010 Nobel Laureate in Economic Sciences  United Kingdom
Zurab Pololikashvili Secretary-General of the World Tourism Organization (UNWTO)  Georgia
David Sassoli President of the European Parliament  Italy
Vera Songwe Executive Secretary of the United Nations Economic Commission for Africa  Cameroon
Jean-Noël Tronc Chief executive officer of the Society of Authors, Composers and Publishers of Music (Sacem)  France
Ramón Vilalta Architect (2017 Pritzker Prize)  Spain


Using a definition of sustainable development in which the human environment includes "culture, nature and social bonds", the signatories championed a radical change, a paradigm shift in which culture stops being "perceived as ancillary" and is instead "seen as the real ecosystem that it in fact represents" due to its "rising importance".

The local environment is interpreted as a new motivating factor for value creation. "All territories, including those less economically and technologically well-endowed, have a cultural message to share. It is a matter of giving each of them the chance to showcase what makes them unique, in a world where homogenization is a sign of devitalization.”

This systemic approach will have an impact on many different sectors. In this respect, the signatories mentioned housing and human diets in particular.


  1. "Per un rinascimento culturale dell'economia". Corriere della Sera (in italiano). 7 June 2020. Retrieved 25 May 2021.
  2. "Por un renacimiento cultural de la economía". El País (in español). 7 June 2020. Retrieved 25 May 2021.
  3. "En dépit de son importance croissante, le culturel n'a pas suffisamment été pensé comme un écosystème". Le Monde (in français). 7 June 2020. Retrieved 25 May 2021.
  4. "Towards a cultural renaissance of the economy". prix-versailles.com. June 2020. Retrieved 30 May 2021.

See also[edit]

Others articles of the Topic Business : Export pessimism, NSONE, Inc., Gogte Group, Singapore Business Federation, Sheetal Agashe, RedSeer Management Consulting, Huptech Web

Others articles of the Topic Environment : Information ecology, Fridays for Future Scotland, World, 41pounds.org, Lucille Ann Fuchs, Cultural footprint, Fire Drill Fridays

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