International Appeal of 7 June 2020
The International Appeal of 7 June 2020, "Towards a cultural renaissance of the economy", was signed by creatives, economists and leaders of international organizations, and was published simultaneously in Corriere della Sera, El País and Le Monde.
It offers a new vision of culture and the economy. Culture is a key component of sustainable development and should have its status as a guiding thread for the economy restored. The economy will then "be able to fully express its humanity, once it has been permeated by all the rich potential of culture".
The appeal has 24 signatories.
|Rafael Aranda||Architect (2017 Pritzker Prize)||Spain|
|Shigeru Ban||Architect (2014 Pritzker Prize)||Japan|
|Mariya Gabriel||European Commissioner for Innovation, Research, Culture, Education and Youth||Bulgaria|
|José Ángel Gurría||Secretary-General of the Organisation for Economic Co-operation and Development (OECD)||Mexico|
|Jérôme Gouadain||Secretary General of the Prix Versailles||France|
|Iris van Herpen||Fashion designer||Netherlands|
|Pascal Lamy||Chairman of Les Musiciens du Louvre||France|
|Eric Maskin||2007 Nobel Laureate in Economic Sciences||United States|
|Jean Nouvel||Architect (2008 Pritzker Prize)||France|
|Edmund Phelps||2006 Nobel Laureate in Economic Sciences||United States|
|Renzo Piano||Architect (1998 Pritzker Prize)||Italy|
|Carme Pigem||Architect (2017 Pritzker Prize)||Spain|
|Christopher Pissarides||2010 Nobel Laureate in Economic Sciences||United Kingdom|
|Zurab Pololikashvili||Secretary-General of the World Tourism Organization (UNWTO)||Georgia|
|David Sassoli||President of the European Parliament||Italy|
|Vera Songwe||Executive Secretary of the United Nations Economic Commission for Africa||Cameroon|
|Jean-Noël Tronc||Chief executive officer of the Society of Authors, Composers and Publishers of Music (Sacem)||France|
|Ramón Vilalta||Architect (2017 Pritzker Prize)||Spain|
Using a definition of sustainable development in which the human environment includes "culture, nature and social bonds", the signatories championed a radical change, a paradigm shift in which culture stops being "perceived as ancillary" and is instead "seen as the real ecosystem that it in fact represents" due to its "rising importance".
The local environment is interpreted as a new motivating factor for value creation. "All territories, including those less economically and technologically well-endowed, have a cultural message to share. It is a matter of giving each of them the chance to showcase what makes them unique, in a world where homogenization is a sign of devitalization.”
This systemic approach will have an impact on many different sectors. In this respect, the signatories mentioned housing and human diets in particular.
- "Per un rinascimento culturale dell'economia". Corriere della Sera (in italiano). 7 June 2020. Retrieved 25 May 2021.
- "Por un renacimiento cultural de la economía". El País (in español). 7 June 2020. Retrieved 25 May 2021.
- "En dépit de son importance croissante, le culturel n'a pas suffisamment été pensé comme un écosystème". Le Monde (in français). 7 June 2020. Retrieved 25 May 2021.
- "Towards a cultural renaissance of the economy". prix-versailles.com. June 2020. Retrieved 30 May 2021.
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