Italiana Petroli S.p.A.
 Milano distributore corso Indipendenza.JPG | |
 IP gas station | |
| S.p.A. | |
| ISIN | 🆔 |
| Industry | Energy Petroleum |
| Founded 📆 | May 1974 |
| Founder 👔 | Eni |
| Headquarters 🏙️ | , , Italy |
Area served 🗺️ | |
Key people | Ugo Brachetti Peretti (Chairman) |
| Products 📟 | Petroleum Petrochemicals |
| Owner | API (100%) |
| Members | |
Number of employees | |
| Parent | Gruppo API |
| 🌐 Website | ip |
| 📇 Address | |
| 📞 telephone | |
Italiana Petroli (acronym IP), also known as IP Gruppo API, is an Italian oil and energy company headquartered in Rome.[1] It is active in the fuel and mobility services sector.[2][3]
It is a subsidiary of API, 100% owned by API Holding by the Brachetti Peretti family.
History
Italiana Petroli (IP) was officially born in Genoa in May 1974[4] as the epilogue of the process which, at the end of 1973, had led to the acquisition of the activities of the Italian Shell subsidiary, by Eni:[5] the new company inherits the entire distribution network of the Anglo-Dutch company.[6] The new brand replaced that of Shell during 1975; the renewal process, in addition to the image, leads to the modernization of the company's service stations and the updating of the range of products sold.[7]
At the end of 2004 Eni put IP up for sale via tender, which in the first months of 2005 was purchased by Anonima Petroli Italiana (API) for 189 million euros; the transition was formalized the following 6 September. In 2007 IP was merged by incorporation into API: a corporate rebranding followed which led all former API distributors to adopt the IP brand.[8]
In 2017, with the acquisition of TotalErg by Gruppo API, the former TotalErg network switched to the IP brand which thus became, with around 5,000 distributors, the most widespread oil brand on Italian roads[9] with the 24% of the national market.[10]
See also
References
- ↑ "Le Sedi". Gruppo api (in italiano). Retrieved 2017-09-24.
- ↑ "Il marchio". IP Gruppo api (in italiano). Archived from the original on 2017-09-29. Retrieved 2017-09-24.
- ↑ "API (Anonima Petroli Italiana) in "Dizionario di Economia e Finanza"". Treccani (in italiano). Retrieved 2023-05-08.
- ↑ "Muta denominazione la "Shell Italiana"". La Stampa. 8 May 1974. p. 14.
- ↑ "L'Eni acquista la Shell italiana". La Stampa. 29 December 1973. p. 1.
- ↑ Italiana Petroli. 80 anni di attività 1912-1992. IP. 1992. Unknown parameter
|sbn=ignored (help) Search this book on
- ↑ "Il marchio "IP" sostituisce la conchiglia Shell". Quattroruote (7). November 1975.
- ↑ "Nuova immagine per i distributori API IP". 26 November 2008.
- ↑ "Nuova immagine per i distributori API IP". 26 November 2008.
- ↑ Giorgio Carlevaro (2021). "Cosa è rimasto dopo il "viavai" dei marchi sulla rete carburanti". Muoversi (2).
External links
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