Izza (singer)

This article is about the American singer and songwriter. For the Brazilian singer, see Iza (singer).

Izza
Also known as	Izza Roze
Born	Los Angeles, California, U.S.
Genres	electropop pop rock pop rap synth-pop electronic dance music
Occupation(s)	Singer songwriter producer internet personality
Labels	Red Roze Records
Website	izzaroze.com

Izza Roze, known professionally as Izza, is an American singer, songwriter, and procuder. Her debut EP, I Say This With Love, was released in July 2022. She owns and runs Red Roze Records, a music production company.

Early life and education

Izza was born in Los Angeles. She grew up in Encino, a neighborhood in the San Fernando Valley. She was introduced to music as a child, and grew up listening to Led Zeppelin and Johnny Cash. She began songwriting at the age of thirteen and played the piano and guitar.

Izza attended New York University's Liberal Studies School before transferring to the University of Southern California to study music business at the USC Thornton School of Music.

Career

Izza joined a rock band as a guitarist, pianist, and singer when she was a teenager. Jay Z and Kanye West's collaborative studio album Watch the Throne was an early inspiration for Izza's music. She has also cited Gwen Stefani, will.i.am, Pharrell Williams, and Fergie as inspirations.

Her early music was mostly electronic dance music and hip hop, and now she mostly writes pop music. She made her professional pop debut in 2020 with the release of her single 405. Later that year she released the single God of Los Angeles. She performed at 320 Festival, an online mental health music festival, alongside Chris Martin of Coldplay, Kiiara, Elohim, Social House, and Echosmith. Izza founded Red Roze Records, a small music production company that she produces her music through.

In 2021, she released the single Too Hot, Crying in Silver Lake and LAX to JFK. In 2022, she released the singles Love Bracelets, Shut Up!, Nintendo Bitch and Popstar.

In 2022, Izza purchased a billboard in Los Angeles to advertise her music. The billboard was reportedly outside the residence of her former boyfriend. She posted a TikTok video of her posing under the billboard with the caption "My ex cheated on me so I got a billboard with my face on it in front of his apartment so him and his new girl can see me every day", which went viral with over 4.3 million views and thousands of comments. Her actions were applauded by major brands including Tinder and European Wax Center. Izza releases samples of her music on TikTok, and used the social media platform to promote her music.

Her debut EP, I Say This With Love, was released in July 2022.

In 2023, Izza released the single United States of Robbery.

References

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