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J.ING Limited Inc.

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J.ING Limited Inc.
Founded 📆August 14, 2017
Founder 👔Jing Zeng
Headquarters 🏙️,
Area served 🗺️
Products 📟 Clothing, shoes, and accessories
Number of employees
📇 Address
📞 telephone

J.ING Limited Inc. is an American apparel retailer based in Los Angeles, California, founded by Jing Zeng in 2017. Defined by a combination of youthful charm, femininity, and eternal positivity, the brand specializes in woman's fashion, and products include clothing, accessories, shoes, and yoga wear.


On August 14, 2017, J.ING was established in Los Angeles, California.

In May 2018, J.ING was selected by Deal Moon as a merchant. Later in July, J.ING opened the first showroom in Los Angeles, and started its collaboration with RewardStyle to spread its fashion impact.

In December 2018, J.ING was selected as a "Fast-Growing Brand" and the only "New Brand" to attend RewardStyle's annual conference.

In September 2019, J.ING was featured in New York Fashion Week by top press such as Vogue (magazine).[1], Harper's Bazaar[2], Elle (magazine)[3], and Forbes[4].

In January 2020, J.ING launched capsule collection with celebrity Michelle Randolph.

Core Value[edit]

In August 2017[5], Jing Zeng felt something missing from the fashion industry. Among the overwhelming messages of woman empowerment, she couldn't find a brand that truly allowed women to stay true to their femininity while expressing it with confidence[6]. J.ING enters the world of fashion with one simple mission - create coveted couture for women at an accessible price point[7][8].


J.ING's products are well-designed, high-quality, and cost-effective. J.ING's online store sells woman's clothing as well as accessories. J.ING's product offering covers a wide range including tops, dresses, bottoms, denim, knitwear, coats, jackets, sleep and intimates, and accessories. In April 2020, J.ING launched Yoga Wear product line[9]


In November 2017, J.ING launched e-commerce site in United States. It also provides J.MAG, a digital fashion magazine, providing seasonal fashion and lifestyle guide and sharing J.ING's brand stories.

In January 2018, J.ING joined Beverly Hill's top buyer's store as an independent woman fashion brand.

In April 2019, J.ING opened a Chinese Showroom.

In May 2019, J.ING launched the first J.ING Pop-up shop in Los Angeles and won a great success.

In November 2019, J.ING opened a Pop-up shop at Joy City Mall in Jing'an District, Shanghai and displayed J.ING's 2019 Fall/Winter clothing and accessory series[10][11].


  1. Oh, Phil. "Phil Oh's Best Street-Style Photos From New York Fashion Week Spring 2020". Vogue. Retrieved 2020-10-28.
  2. Staff, Harper's Bazaar; Joe, Tyler (2019-09-12). "The Coolest New York Fashion Week Street Style Looks". Harper's BAZAAR. Retrieved 2020-10-28.
  3. Joe, Tyler (2019-09-11). "The Best Street Style From New York Fashion Week". ELLE. Retrieved 2020-10-28.
  4. Boyd, Sarah. "5 Jacket Trends For Fall". Forbes. Retrieved 2020-10-28.
  5. "LA based Women's Fashion Line | About Us". J.ING. Retrieved 2020-10-28.
  6. "J.ING: Here to best understand women's minds and bodies". NUDE. Retrieved 2020-11-12.
  7. "The Women of J.ING - Jing Zeng". J.ING. Retrieved 2020-10-28.
  8. "How To Style Faux Leather Shorts". the crystal press. 2020-11-03. Retrieved 2020-11-04.
  9. "Yoga Wear". J.ING. Retrieved 2020-10-28.
  10. China News. "J.ING Opens New Store at Joy City Mall in Shanghai". (in 中文). Retrieved 2020-10-28. Unknown parameter |url-status= ignored (help)
  11. "LA based Woman Fashion Brand J.ING Launches Pop-up Store at Joy City Mall in Jing'an District, Shanghai" (in 中文). Retrieved 2020-10-28. Unknown parameter |url-status= ignored (help)

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