JOJA
From EverybodyWiki Bios & Wiki
 Company logo | |
| ISIN | 🆔 |
|---|---|
| Industry | Retail Apparel and Fashion |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | Los Angeles |
Area served 🗺️ | |
Key people | Josephine Skriver (cofounder) Jasmine Tookes (cofounder) |
| Products 📟 | Activewear |
| Members | |
Number of employees | 7-10 |
| 🌐 Website | https://joja.com/ |
| 📇 Address | |
| 📞 telephone | |
JOJA is an activewear company based in the United States whose name derives from the names of Josephine Skriver and Jasmine Tookes, the co-founders of the company, who are Victoria's Secret Angels.
History[edit]
The brand JOJA was founded in 2016 by Josephine Skriver and Jasmine Tookes[1] and officiated in 2021.[2] The company was launched on 2 February 2022.[3] [4][5][6][7]
References[edit]
- ↑ "About Us". JOJA. Retrieved 2 February 2023.
In 2016, we came together on the basis of our shared passion for friendship-focused fitness, launching JOJA. Five years later, and as a natural extension of our social community, we launched our own activewear brand, inspired by our fans, JOJA.
Unknown parameter|url-status=ignored (help) - ↑ Boyd, Sarah (27 November 2022). "5 Athleisure Brands To Inspire Your Next Workout 'Fit". Forbes. Retrieved 3 February 2023.
Founded by supermodels and BFFs Josephine Skriver and Jasmine Tookes, JOJA started out as a social community the pair founded back in 2016 before turning the JOJA name into an activewear brand in 2021.
- ↑ Minton, Melissa (3 February 2022). "Models Josephine Skriver and Jasmine Tookes launch Joja activewear". Page Six. Retrieved 3 February 2023.
Victoria’s Secret models Josephine Skriver and Jasmine Tookes have long been attached at the hip; in 2016, they even launched a joint Instagram page branded with their nickname, Joja, dedicated to all things friendship and fitness. On Wednesday, the duo took Joja to the next level by launching their first collection of activewear designed with mixing and matching in mind — so that “goalfriends,” as they call them, can sweat in style together.
- ↑ Ell, Kellie (1 February 2022). "Victoria's Secret Models Jasmine Tookes and Josephine Skriver Launch Activewear Brand". Women's Wear Daily. Retrieved 3 February 2023.
Starting Wednesday, the duo is expanding and entering the fashion entrepreneurship arena with Joja’s e-commerce shop open for business, offering a selection of workout apparel.
- ↑ Oakes, Julia (2 February 2022). "Jas Tookes and Josephine Skriver spill on new activewear line JOJA, growing an online fitness community, and planning pregnancies simultaneously!". Fashion Week Daily: The Daily Front Row. Retrieved 3 February 2023.
- ↑ Nachimson, Evan (20 June 2022). "Josephine Skriver Launches New Activewear Collection". Sports Illustrated: Swimsuit. Retrieved 3 February 2023.
Josephine Skriver has been making her mark in athleisure wear with her brand JOJA. The company, which she co-founded with best friend and fellow model, Jasmine Tookes, started as a social account and online community where the pair shared their workouts, health routines and active lifestyles with their loyal (and continuously growing followers).
- ↑ Claiborne, Kinya (9 February 2022). "Josephine Skriver & Jasmine Tookes Launch Joja Activewear Collection". Style & Society. Retrieved 3 February 2023.
Supermodel besties Jasmine Tookes + Josephine Skriver launched their highly-anticipated fitness brand, JOJA Activewear!
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