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James Ashford

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James Fireproof Ashford
Born17 February 1979
England, United Kingdom
NationalityBritish
Occupationcompany owner, author, keynote speaker

James Fireproof Ashford (born 17 February 1979)[1] is a British business owner, keynote speaker and author, best known for his work around pricing and selling within the accounting industry.[2]

He is founder of the pricing and proposal web application GoProposal, Director of accountancy firm MAP (formerly My Accountancy Place) and bestselling author of Selling to Serve.[3]

Personal life[edit | edit source]

James Ashford graduated from Sheffield Hallam University with a Master’s Degree in Product Design. Immediately following his graduation, he was recognised by the Design Council of Great Britain as being one of the 50 most innovative entities in the UK. Ashford went on to teach Art and Design in universities and prisons, where he set up art foundation courses.[4]

Ashford then worked across different design disciplines before founding his first company in web design. He then worked as a business consultant across several industries, specialising in sales, marketing and the systemisation of businesses.[2]

Afterwards in 2016, Ashford co-founded GoProposal, which is a privately held British web application company based in Manchester, England.[5] The company was co-founded alongside Paul Barnes to provide pricing and proposal software to the accounting industry.[6]

In addition, Ashford was a close-up magician for over 15 years and a member of Hull Magician’s Circle, and is also a black belt second dan in the martial art Goshinkwai.[2]

Works[edit | edit source]

GoProposal's founder, James Ashford, has published a book called Selling to Serve. The book outlines the sales process that MAP uses to attract, prime and convert high-end clients.[7] Selling to Serve was an Amazon bestseller in 2017.

Bibliography[edit | edit source]

  • Ashford, James (2016). Selling to Serve: Give more value to your clients and get them buying more from you. Manchester: GoProposal. ISBN 9781539857945.
  • Ashford, James (2014). The Pink Tie Principle: The Ultimate Strategy For Smashing Through Any Business Challenge. Manchester: GoProposal. ISBN 9781505648744.

References[edit | edit source]

  1. "James Fireproof Ashford". Companies House. Retrieved 20 June 2019.
  2. 2.0 2.1 2.2 Newson, Alex. "Interview: Q&A with James Ashford, Founder & CEO of GoProposal". XU Magazine. No. 13. Retrieved 20 June 2019.
  3. "Interview with James Ashford, founder of web design agency "Rocket Powered"". Heart Internet. 17 Jan 2011. Retrieved 20 June 2019.
  4. Newson, Alex. "Interview: Q&A with James Ashford, Founder & CEO of GoProposal". XU Magazine. No. 13. Retrieved 20 June 2019.
  5. "James Ashford - Go Proposal (Episode 54)". Player.fm. Retrieved 20 June 2019.
  6. Holmes, Katie (25 May 2018). "How Paul Barnes of MAP Became The Go-To Business For 100+ Digital Creative Agencies". Ruler Analytics. Retrieved 20 June 2019.
  7. Ashford, James (2016). Selling to Serve: Give more value to your clients and get them buying more from you. Manchester: GoProposal. ISBN 9781539857945.

External links[edit | edit source]




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