Jason Falovitch
| Jason Falovitch | |
|---|---|
| Born | December 6, 1984 |
| 🎓 Alma mater | York University (BA) |
| 💼 Occupation | Entrepreneur |
| 📆 Years active | 2017–present |
| 🌐 Website | JF |
Jason Falovitch (born December 6, 1984) is a Canadian media and sports executive who founded PlayLine Sports, which is the largest sports lottery in the world.
Early life[edit]
Falovitch grew up in Toronto, Ontario and was raised Jewish.[1] He went on to attend York University for college. He later earned a postgraduate degree in international business management from Seneca College.[1]
Career[edit]
Falovitch's career in sports started while he was on a service trip in Bulgaria with champion boxer Evander Holyfield on behalf of Muhammad Ali's Global Village Champion's Foundation. During the trip, Falovitch and Holyfield bonded, resulting in Falovitch being asked to manage the four-time heavyweight champion's business career.[1] What followed was a barnstorming three-year experience, which saw Falovitch travel with Holyfield to over thirty countries, brokering television deals and getting Holyfield and Mike Tyson back together for the first time since the infamous “bite fight” in 1997.[1]
In the next phase of Falovitch's career, he accepted an offer to become the president of URshow.tv, which is a digital television network.[1] For the next two years, Falovitch oversaw digital content creation, which featured Michael Rapaport, Christopher McDonald, Gary Busey, Vince Neil, Tyson Beckford, and others.[1] During his time at URshow.tv, he met Aaron Avruskin, who went on to become his business partner. The network also created multiple fighting events, including boxing, pro-wrestling, grappling, and MMA, all on a single card, including Kurt Angle, Rey Mysterio, Chael Sonnen, Quinton Rampage Jackson, Jim Ross, and Roy Jones Jr., who fought a fan for $100,000.[2][3] This was also where he met his new business partner — now UFC Hall of Famer — Michael Bisping.[1]
In the fall of 2017, Falovitch, Avruskin, Bisping, and two-time NBA all-star Roy Hibbert founded PlayLine, which is the largest sports lottery in the world.[1][4] At PlayLine, Falovitch created a program with a simple setup that focuses on players’ stats, similar to fantasy sports. Instead of drafting players or using a salary cap, PlayLine asks its users to predict the featured players’ stat lines.[5] If the user's prediction is close to the outcome, they receive more points.[4] The higher the point total, the more likely the user is to win a big cash prize. PlayLine offers big cash prizes to their users with $1,000,000+ on the line every wieek to reach a bigger audience.[5][4] In 2020, Mark Cuban purchased half of PlayLine. Following Cuban's purchase, PlayLine's numbers went up, as they are now the third-highest trafficked sports betting site and adding users at a fast rate.[6] Falovitch co-owns, alongside Mark Cuban, one of the biggest sports accounts on Instagram @NBAmemes (4M followers). The account posts basketball-related memes daily. @NBAmemes boasts a 7.49% engagement rate, which is higher than competitors, including Barstool Sports (1.71%), ESPN (1.35%), House of Highlights (1.76%), and Overtime (2.53%), according to Social Blade.[6][7]
Falovitch's PlayLine and Cuban founded a company together as a joint venture called Leverage Game Media, which seeks to catch basketball and sports fans' eyes through social media channels.[8][1]
Philanthropy[edit]
Falovitch was the director of the Global Village Champions Foundation, which was founded by Muhammad Ali.[9] Over the last thirty years, the foundation has successfully provided over one billion meals worldwide to victims of natural disasters. As the foundation's director, Falovitch brought many celebrities into the effort, including Celine Dion, LL Cool J, Snoop Dogg, Chris Tucker, Mike Tyson, and others.[1]
Metrics[edit]
References[edit]
- ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 https://menafn.com/1100635703/Former-Manager-to-Star-Athletes-Canadian-Entrepreneur-Jason-Falovitch-Partners-with-Mark-Cuban-Oversees-Success-of-PlayLine-Sports-Lottery
- ↑ https://bleacherreport.com/articles/2616239-roy-jones-jr-to-take-on-fan-in-ur-fight-campaign-for-chance-to-win-100000
- ↑ https://nyfights.com/worldwide/yes-roy-will-punch-back/
- ↑ 4.0 4.1 4.2 https://fansided.com/2017/09/15/playline-enters-fantasy-sports-ring/
- ↑ 5.0 5.1 https://www.speedwaydigest.com/index.php/news/speedway-news/53666-texas-motor-speedway-partners-with-playline-as-official-daily-fantasy-sports-partner
- ↑ 6.0 6.1 6.2 https://frontofficesports.com/nba-memes-social-media/
- ↑ https://thehustle.co/the-meme-account-that-became-a-media-empire/1
- ↑ 8.0 8.1 https://leveragegamemedia.com
- ↑ https://www.gogvc.com/yank_barry
External links[edit]
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