Jim MacPhee
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Jim MacPhee
Chief Operating Officer/Senior Vice President (Retired 4/1/21)
Walt Disney World Resort
Jim MacPhee began his career with Walt Disney World in the summer of 1978 and served as Chief Operating Officer / Senior Vice President, Operations, at the Walt Disney World® Resort, until his retirement date of April 1, 2021. Having been with the Walt Disney World® Resort for over 42 years, Jim has functioned in a variety of roles across all of the theme parks at both Walt Disney World® and the Disneyland® Resort in Anaheim, California.
He began his career in the summer of 1978 as an hourly cast member driving the Watercraft vessels on Bay Lake and the Seven Seas Lagoon just outside the Magic Kingdom. He performed a variety of roles at various levels across all of the Theme Parks during these years, and in 1996 was promoted to the executive position of General Manager, Disney’s Animal Kingdom. In this role, Jim was responsible for the operational input, development, and opening of this theme park. Shortly thereafter, in 1999, Jim ventured off to California be a part of the opening team for Disney’s California Adventure at the Disneyland Resort, as Vice President, Attractions & Guest Services for the Disneyland Resort.
In the spring of 2002, Jim returned to Walt Disney World®, and in 2004 was promoted to Vice President of Park Operations Development, Optimization and Standardization. In this role, Jim led a team that focuses on the development and delivery of Operational Excellence across the properties. In early 2007, Jim accepted the role of Vice President, Epcot®, a position he held until March, 2009, when he was assigned to lead the transformation of the Walt Disney World vacation experience via the introduction of My Magic+. This effort transformed the manner in which guests planned for and experienced all aspects of the site, also resulting in co-authorship of multiple patents via the creation and introduction of experience technology enhancements.
He was promoted to the role of Senior Vice President, Walt Disney World Parks in 2010 and was responsible for the strategic direction of Walt Disney World Theme Parks, in addition to operationalizing My Magic + across the landscape of Walt Disney World. In this role, he led the Vice Presidents of Magic Kingdom, Epcot, Disney’s Hollywood Studios, and Disney’s Animal Kingdom, who oversaw daily operations and more than 30,000 Cast Members. During his eight years in this role, Jim advanced Walt Disney World Parks through a long-term strategic plan, focused on unprecedented enhancements of the Guest experience and expansion efforts across the resort, significantly improving cast, guest and business results along the way.
In January 2018, Jim was promoted to the role of Chief Operating Officer/Senior Vice President, Walt Disney World Resort. This role spanned all site operations, including four Theme Parks, more than 20 Resorts, Premium Experiences, College Housing, Transportation, Disney Springs, Security, two Water Parks and the ESPN Wide World of Sports Complex. His team also oversaw the long-term strategic planning and day-to-day operations of Disney Live Entertainment, Food and Beverage, Experience Optimization and Planning and the Guest and Cast Experience. In total, his leadership spanned more than 50,000 Cast Members across the Walt Disney World Resort.
In the spring of 2020, Jim played the lead role for the Walt Disney World site in managing the pandemic-driven strategic and executional phases of closure, downtime and re-opening, which included preparing and presenting the re-opening plans to local and state government officials. The Walt Disney World site re-opened in July of 2020 and has successfully operated in this new environment, with consistently favorable site inspections by government officials and strong consumer confidence in the delivery of all safety related protocols. At the same time, Jim and his team continued on the promise of creating magical memories that last a lifetime for current and future generations.
References[edit]
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