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Joan Breibart

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Joan Breibart
🏳️ NationalityUnited States
🎓 Alma materColumbia University
💼 Occupation
Inventor, author, entrepreneur
Known forFounder of PhysicalMind Institute
🥚 TwitterTwitter=
label65 = 👍 Facebook

Joan Breibart is a New York-based inventor, author, and entrepreneur. She founded of The Institute of Pilates Method in 1991, now known as PhysicalMind Institute, an organization formed to market the Pilates Method.[1][2][3]


Joan Breibart, Founder of the PhysicalMind Institute, started the Pilates boom in 1991 when she organized The Institute for the Pilates Method in Santa Fe, New Mexico, which introduced the first Pilates certification program, produced the first Pilates Matwork video ("Working out the Pilates Way"), published the first Pilates encyclopedia, Reformer Exercises, and invented the patented Mini Reformer, a collapsible home use machine, along with numerous other innovations including a chair marketed as the "Mve".[4] Breibart is the co-founder with Meredith Luce RD MS LN of DIET DIRECTIVES now called 80Bites the only low quantity diet.

In 1993, Breibart filed a Cancellation Action of the fraudulent Pilates trademark in the U.S. Trademark Office. This began the seven-year battle which led to the mark's cancellation on October 19, 2000, a landmark decision by Judge Miriam Goldman Cedarbaum of the Southern District of New York.[5] Ever since then, Pilates' growth has been exponential.

Breibart has 57 years of business experience and has worked in staff and line executing positions in large public corporations and in startups. She wrote business and strategic plans at ITT World HQ during the 70s, when ITT was the model for business planning.

Breibart holds nine patents including the Patent No. US D635,203 S, Patent No. US 9,801,779 B2, Patent No. US 16/535,520, Patent No. US 9,204,987 B1, Patent No. US 6,634,997 B2, Patent No. Des.362,700, Patent No. 10,285,839 B2, Patent No. 62/719,234, Patent No. 16/045336 [6] plus numerous trademarks including Reg. No. 4,814,400, Reg. No. 4,911,907, pending 88,566,779, Reg. No. 4,218,334, Reg. No. 4,302,982, Reg. No. 4,958,490, Reg. No.2,799,454, Reg. No. 3,221,583 and copyrights.[7] She has co-authored, edited, and conceived of twenty books including Physical Distribution Management (AMA 1967), Programmed Marketing (MACMILLAN 1971), Diet Directives (PMI 2000), Anatomy of Pilates, The Body Biz: The Pilates Story, and Standing Pilates, published by John Wiley & Sons in 2005.[8] She has been featured or quoted in publications such as Chicago Tribune, New York Magazine, New York Times, and Vogue.[9] [10]

[11] [12] [13] [14] [15] [16] [17] [18]

She is also the co-creator of, formerly Diet Directives, which was featured in Self Magazine in April 1987.[19]

[20] [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] [31] [32] [33] [34] [35] [36] [37] [38] [39] [40] [41] [42] [43] [44] [45] [46] [47] [48] [49] [50] [51] [52] [53]


Breibart is a graduate of Barnard College, Columbia University.

See also[edit]


  1. Devin, Rose (21 November 2004). "Less is less: Diet plan feeds on counting bites" Chicago Tribune. Retrieved 7 October 2019.
  2. Annie, Lowrey. "The Pilatespocalypse: How the Method That Started the Boutique-Fitness Trend Is Going Bust" New York Magazine. Retrieved 7 October 2019.
  3. Kathleen, Doheny (18 December 1996). "Power With Pilates" Los Angeles Times. Retrieved 7 October 2019.
  4. Lauren, Charlip. "PhysicalMind Institute Restructures, Preps for New Direction" Retrieved 7 October 2019.
  5. "The Pilates Method And a Trademark Feud" New York Times. 23 January 1994. Retrieved 7 October 2019.
  6. "PATENTS & TRADEMARKS" Physical Mind Institute. Retrieved 7 October 2019.
  7. "Pilates exercise apparatus" Google Patents. Retrieved 7 October 2019.
  8. "Joan Breibart" WorldCat. Retrieved 7 October 2019.
  9. "The 100-year history of Pilates: from niche workout to global fitness phenomenon" Vogue. Retrieved 7 October 2019.
  10. Friedman, Danielle. Retreived on 3 February 2020.
  11. "Low Quantity Eating Challenges the Good Food/Bad Food Diets and Redefines Healthy Eating and Weight Control." PR Newswire,6 Dec. 2004. Gale OneFile: Business, Accessed 11 Aug. 2019.
  12. "SM Plus: DIET & SLIMMING: NEWS bites." Sunday Mirror[London, England], 17 Oct. 2004, p. 43. Gale OneFile: News, Retrieved 2 February 2020.
  13. "The truth isn't easy to swallowa[euro][bar] or all natural for that matter,' Diet Directives/80Bites Explains Why." PRWeb Newswire,14 Dec. 2010. Gale OneFile: Business, 3 February 2020.
  14. "The All New Diet Offers a Fresh Take on the Weight Loss World's Best Kept Secret - and it Works!" PRWeb Newswire,6 Aug. 2009. Gale OneFile: Business, Retreived on 3 February 2020.
  15. "New Diet Craze is Tough to Swallow." St. Louis Post-Dispatch[St. Louis, MO], 4 Oct. 2004, p. 08. Gale OneFile: News, Retrieved on 3 February 2020.
  16. "Five ways to beat the January scales." Scotsman[Edinburgh, Scotland], 28 Dec. 2004, p 24. Gale OneFile: News, Retreived on 3 February 2020.
  17. "Viva!: New year, new ways to diet" Daily Post[Conwy, Wales], 4 Jan. 2005, p. 21. Gale OneFile: News, Retreived on 3 February 2020.
  18. "STOP OVEREATING" IDEA Health & Fitness Source, Feb 2001, p.9. Gale general OneFile, Retrieved on 3 February 2020.
  19. "The Bites Challenge" 26 January 2015. Retrieved 7 October 2019.
  20. "80Bites Updates Weight Loss App" Professional Services Close-Up,9 Sept. 2012. Gale OneFile: Business, Retreived on 11 August 2019.
  21. "80Bites: Weight Loss Smart Phone App Now Available" Professional Services Close-Up, 6 September 2012. Gale OneFile: Business, Retrieved on 11 August 2019
  22. "80Bites: Weight Loss Smart Phone App Now Available" Manufacturing Close-Up5 Sept. 2012 Gale OneFile:Business, on 11 August 2019
  23. "80Bites Releases updated Weight Loss App" Health & Beauty Close-Up6 Sept. 2012. Gale OneFile: Business, Retrieved 11 August 2019
  24. "80Bites: Lose Weight with Revolutionary Smart Phone App" PR Newswire, 30 Aug. 2012. Gale OneFile : Business, Retrieved on 11 Augusy 2019
  25. "80Bites: Lose Weight with Revolutionary Smart Phone App" India Pharma News30 Aug. 2012. Gale OneFile: Business, Retreived 11 August 2019
  26. "80Bites Cuts Through Dieting Noise with a Simple Solution" PRWeb Newswire,8 Nov 11. Gale OneFile:Business, Retrieved 11 August 2019
  27. "80Bites' iPhone/iPad App Makes Counting Cool This 'Pedometer' for Your Mouth Shows how Much and how Often you eat" PRWeb Newswire,1 Spet. 2010. Gale OneFile: Business, Retreived on 11 August 2019.
  28. "80Bites: Lose Weight With Revolutionary Smart Phone App" Obesity, Fitness & Wellness Week,15 Sept. 2012. p. 96. Gale General OneFile, Accessed 11 August 2019.
  29. "SM Plus: DIET & SLIMMING: NEWS bties." Sunday Mirror[London, England], 17 Oct 2004, p43. Gale OneFile: News, Accessed on 11 August 2019
  30. "Counting , but not Calories: The 80Bites Diet" Retrieved on 3 February 2020.
  31. Sikora, Jennifer. Retrain Your Eating Habits with 80Bites. 5 Jan 2012. Retrieved on 3 February 2020
  32. "Count Bites, Not Calories." 14 Jan 2015.
  33. AllHipHop staff "A New You 80 Bites At A Time" 17 Jan 2013.
  34. Rose, Devin. 21 Novemeber 2004. "Less is Less: Diet Plan Feeds on Counting Bites" Retrieved on 3 February 2020
  35. "The All New Diet Offer a Fresh take on Weight Loss World's Best Kept Secret- and it Works!" Retrieved on 3 February 2020
  36. MedCrave. "Pilot Test A Bites-Focused Weight Loss Intervention" 14 Aug. 2015.
  37. Brigham Young University. "Count your Bites, Count down the Pounds" 29 Oct. 2015.
  38. "Diet, Weight Loss, Menus"
  39. Bushnell, Candace. Self Magazine. "The Don't Diet Way to Lose Weight" April 2007.
  40. Huhn, Mary. The New York Post. "The Bite Stuff- Chew Story! New Diet Vows Flab-Free Livin' In 85 Chomps" 13 October 2004.
  41. Measured Me "Quantified Diet: Tracking Your Eating Habits With 80 Bites App"
  43. Ogle, Marguerite. Verywellfit. "Standing Pilates Exerises and Certification" 28 October 2019. Retrieved on 3 February 2020.
  44. D'Angelo, Sarah. Fitlife. "Survival of the Fit Test" July/August 2011.
  45. The New Mexican. "New Business Promotes Pilates Exercise"
  46. American Banking News. 3 Dec 2010. "Just in Time for New Year's, 'Tye4' is the Secret Tool for Creating a Lean Toned Body"
  47. Yes Pilates. July 2010. "Joan Breibart is Standing Tall"
  48. O'Connor, Anne Marie. City Sports. "Concentrated Effort: Pilates Workout can deliver a long, lean look"
  49. Schlosberg, Suzanne. Times Magazine. "Sweatin' to an Oldie"
  50. Conaway, Janelle. Albuquerque Journal. 25 February 1993. "No Pain, Plenty of Gain: Fitness Program Puts Emphasis On Conditioning"
  51. Altman, Amanda. PilatesStyle. "Float Away Tension"
  52. Newsmakers. 7 February 1992.
  53. Dance Magazine. December 1991. "Pilates Worldwide"

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