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Joe Poletto

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Joe Poletto
Birth nameJoseph Poletto
Born (1957-06-01) June 1, 1957 (age 67)
Washington, Connecticut, U.S.
Occupation(s)Managing Partner, Indie Global
Media, film and music executive
Years active1990-present
LabelsBlue Rose Music

Joe Poletto created and manages Indie Global based in San Francisco, California. The company develops and makes investments in media and technology companies in the US and abroad.

Indie Global companies include Asterlight,[1] Brandport (acquired by Live Gamer),[2] Blue Rose Music,[3] imvu,[4] ScanScout (acquired by Tremor Media),[5] YuMe Networks (IPO August 2013),[6] HWY 61 Networks, Indie Ads, IGN Project Flight, and SkyPop[7].

Blue Rose Music is a record label and music collective of artists. In addition, he created The Blue Rose Foundation, which is funded by a portion of all label revenue as well as benefit concerts. The Foundation provides pre-school scholarships to financially disadvantaged children.

For over 30 years, Poletto was an executive in media and technology for Microsoft, WebTV, HBO and Comedy Central.[8]

Early career[edit]

Poletto grew up in Washington, Connecticut[9] and began his professional career in advertising and business development for the Madison Square Garden Network and the A&E Network.

Poletto was Vice President of National Advertising Sales for HBO-Comedy Central and was Comedy Central's Vice President/Ad Sales.[10]

Poletto also served as Vice President of Microsoft TV and WebTV[11] Networks (acquired by Microsoft in 1997) a Palo Alto, California-based subscriber company that made boxes allowing consumers to surf the internet through their televisions, where he was responsible for building and managing all non-subscription revenue streams, including advertising sales, electronic programming guides and interactive television services. In that capacity, Poletto developed partnerships with ABC, CBS, NBC, and Sony Columbia TriStar.[12] At Microsoft's WebTV, Poletto made deals for direct purchase of items shown on various programs, as well as for the live broadcasts of events.[13]

In 2005, Poletto left Microsoft and created Indie Global.[14]

Blue Rose Music and The Blue Rose Foundation[edit]

In 2015, Poletto founded Blue Rose Music, the Sonoma, California[15] music company focusing on technology and the management and development of artists.[16] A portion of all label revenue is allocated to The Blue Rose Foundation.[17]

Artists signed to the label include Jackie Greene,[3] The Mother Hips,[18] Tim Bluhm,[19] Laura Reed[20] and Bailey Ingle.[21]


Year Project Format Role
2019 The American Sector Documentary Executive producer
2018 The Modern Lives Short film Co-executive producer
2017 Iron Short film Co-executive producer
2017 Nicki Bluhm & the Gramblers: Romeo's Tune Video short Executive producer
2017 I Blinked Once Video short Executive producer
2017 Jackie Greene Live at the Warfield: Gone Wonderin Video short Executive producer
2017 Driftin Video short Executive producer
2016 Jackie Greene: Live at the Warfield: Silver Lining Video short Executive producer
2016 Gonna Forget About You Video short Executive producer
2011 Love and War Short film Executive producer


Year Album Artist Role
2019 Live From Town Hall Jackie Greene Executive producer
2019 Sorta Surviving Tim Bluhm Executive producer
2019 Color Where You Are Cris Jacobs Executive producer
2018 Magic Tree Steve Forbert Executive producer
2018 Chorus The Mother Hips Executive producer
2018 HUGElarge HUGElarge Executive producer
2018 Cryptologic Jason Crosby Executive producer
2018 An American Troubadour: The Songs of Steve Forbert Various Liner notes, Executive producer
2018 Further From The Storm Elliott Peck Executive producer
2018 The Modern Lives Vol. 2 Jackie Greene Executive producer
2017 The Modern Lives Vol. 1 Jackie Greene Executive producer


  1. "Browse Trademarks by Serial Number from 86567800 to 86567899". Retrieved 16 May 2019.
  2. Myers, Jaci (July 17, 2009). "SpotWinner™ Delivers Guaranteed Commercial Views. Targets Below-the-Line Marketing Budgets for Traditional Media Companies". Media Village. Retrieved 19 July 2019.
  3. 3.0 3.1 Weidenbaum, Mark (November 2018). "Done Wanderin'". Sactown Magazine. Retrieved 16 May 2019.
  4. Matos, Clinton (January 8, 2016). "Learn how to fast track your career as an indie game dev at JoziConnect Jan". HTXT Africa. Retrieved 16 May 2019.
  5. "Company Overview of ScanScout, Inc". Bloomberg. Retrieved 16 May 2019.
  6. "The largest online video advertising network". Retrieved 16 May 2019.
  7. "Jersey Mike?s mobile loyalty program signs up 650,000 members | Mobile Marketer". Retrieved 2019-08-26.
  8. "BLUE ROSE MUSIC LAUNCHES NEW ARTIST COLLECTIVE, SIGNS AGREEMENT WITH GREENE". Music Connection. January 24, 2017. Retrieved 11 February 2019.
  9. Abbott, David (December 8, 2016). "Blue Rose Foundation Event with John Oates Raises $10,000 for the REACH Program". Litchfield County Times. Retrieved 12 February 2019.
  10. Burg, Michael (May 24, 1993). "Pepsi commits to Comedy Central — The Cable Net Will Name a Show After the Soft Drink Giant". Adweek. Retrieved 12 February 2019.
  11. "WebTV Ads Anger Site Operators". Los Angeles Times. 1997-11-17. Retrieved 2019-09-12.
  12. Cook, Richard (June 12, 1998). "CAMPAIGN INTERACTIVE: BEHIND THE HYPE/WEB TV ADVERTISING - How an interactive icon may change the nature of ad breaks. Richard Cook looks at the way TV viewers manage to look at commercials and Websites at the same time". Campaign Live. Retrieved 12 February 2019.
  13. Carlin, Peter Ames (April 3, 2000). "Higher Ed". People. Retrieved 18 July 2019.
  14. Holbrook, Stett (October 14, 2015). "Big Deal". Bohemiam. Retrieved 28 May 2019.
  15. "CRYPTOLOGIC: Jason Crosby on His Artist Evolution and Epic New Solo Album!". September 2017. Retrieved 13 February 2019.
  16. "Artist Collective Blue Rose Music Signs Former Black Crowes Guitarist Jackie Greene". Retrieved 16 May 2019.
  17. Shapiro, Michael (July 7, 2018). "Blue Rose benefit in San Francisco stars Jackie Greene, The Mother Hips". Press Democrat. Retrieved 14 February 2019.
  18. Quist, Andrew (June 2018). "The Mother Hips Continue Offer Fierce & Anthemicaly Celebratory New LP 'Chrous' (Album Review)". Retrieved 2019-08-26.
  19. "Mother Hips frontman makes triumphant return to stage after crash". Santa Rosa Press Democrat. 2018-06-07. Retrieved 2019-08-26.
  20. Sheckter, Alan (June 19, 2018). "BLUE ROSE FOUNDATION BENEFIT %7c THE FILLMORE". Gratefulweb. Retrieved 16 May 2019.
  21. Holthouse, Jerry (September 18, 2018). "Blue Rose Music Signs Bailey Ingle". Retrieved 16 May 2019.

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