|Birth name||Joseph Poletto|
|Born||June 1, 1957|
Washington, Connecticut, U.S.
|Occupation(s)||Managing Partner, Indie Global |
Media, film and music executive
|Labels||Blue Rose Music|
Joe Poletto created and manages Indie Global based in San Francisco, California. The company develops and makes investments in media and technology companies in the US and abroad.
Indie Global companies include Asterlight, Brandport (acquired by Live Gamer), Blue Rose Music, imvu, ScanScout (acquired by Tremor Media), YuMe Networks (IPO August 2013), HWY 61 Networks, Indie Ads, IGN Project Flight, and SkyPop.
Blue Rose Music is a record label and music collective of artists. In addition, he created The Blue Rose Foundation, which is funded by a portion of all label revenue as well as benefit concerts. The Foundation provides pre-school scholarships to financially disadvantaged children.
For over 30 years, Poletto was an executive in media and technology for Microsoft, WebTV, HBO and Comedy Central.
Poletto grew up in Washington, Connecticut and began his professional career in advertising and business development for the Madison Square Garden Network and the A&E Network.
Poletto was Vice President of National Advertising Sales for HBO-Comedy Central and was Comedy Central's Vice President/Ad Sales.
Poletto also served as Vice President of Microsoft TV and WebTV Networks (acquired by Microsoft in 1997) a Palo Alto, California-based subscriber company that made boxes allowing consumers to surf the internet through their televisions, where he was responsible for building and managing all non-subscription revenue streams, including advertising sales, electronic programming guides and interactive television services. In that capacity, Poletto developed partnerships with ABC, CBS, NBC, and Sony Columbia TriStar. At Microsoft's WebTV, Poletto made deals for direct purchase of items shown on various programs, as well as for the live broadcasts of events.
In 2005, Poletto left Microsoft and created Indie Global.
Blue Rose Music and The Blue Rose Foundation
In 2015, Poletto founded Blue Rose Music, the Sonoma, California music company focusing on technology and the management and development of artists. A portion of all label revenue is allocated to The Blue Rose Foundation.
|2019||The American Sector||Documentary||Executive producer|
|2018||The Modern Lives||Short film||Co-executive producer|
|2017||Iron||Short film||Co-executive producer|
|2017||Nicki Bluhm & the Gramblers: Romeo's Tune||Video short||Executive producer|
|2017||I Blinked Once||Video short||Executive producer|
|2017||Jackie Greene Live at the Warfield: Gone Wonderin||Video short||Executive producer|
|2017||Driftin||Video short||Executive producer|
|2016||Jackie Greene: Live at the Warfield: Silver Lining||Video short||Executive producer|
|2016||Gonna Forget About You||Video short||Executive producer|
|2011||Love and War||Short film||Executive producer|
|2019||Live From Town Hall||Jackie Greene||Executive producer|
|2019||Sorta Surviving||Tim Bluhm||Executive producer|
|2019||Color Where You Are||Cris Jacobs||Executive producer|
|2018||Magic Tree||Steve Forbert||Executive producer|
|2018||Chorus||The Mother Hips||Executive producer|
|2018||Cryptologic||Jason Crosby||Executive producer|
|2018||An American Troubadour: The Songs of Steve Forbert||Various||Liner notes, Executive producer|
|2018||Further From The Storm||Elliott Peck||Executive producer|
|2018||The Modern Lives Vol. 2||Jackie Greene||Executive producer|
|2017||The Modern Lives Vol. 1||Jackie Greene||Executive producer|
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