John Follis
| John Follis | |
|---|---|
| Born | |
| 💼 Occupation | Ad Agency Owner, Creative Director, Filmmaker |
| 🏢 Organisation | Follis Inc |
| 🏡 Home town | Stamford |
| 🏛️ Political party | CT |
| 🌐 Website | https://www.follisinc.com |
| JohnFollis | |
| BigIdeaVideo | |
| John Follis | |
|---|---|
| File:JohnFollis.pngJohnFollis.png | |
| Born | John Gregory Follis June 23, 1954 New Haven, CT |
| 💼 Occupation | |
| 🌐 Website | www |
John Follis (born June 23, 1954) is a retired ad exec and business leader who cofounded Follis & Verdi (later Follis/DeVito/Verdi) one of the most successful and awarded ad agencies on Madison Ave. His following agency, Follis Inc, was one of the first to combine award-winning creative with digital media. John also hosted and produced one of the first podcasts; "The Marketing Show with John Follis" in 2006. And, in 2017, he wrote, directed, and produced the award-winning documentary "Leaving God".
Background
Follis began his career working for advertising agencies such as FCB/Chicago and DDB Worldwide in New York City. In the mid-1980s, his entrepreneurial career began with freelance work for such major New York shops as Chiat/Day, Della Femina and Kirshenbaum & Bond. His breakthrough creative work on the Kenneth Cole account resulted in awards, industry buzz, and national press.[1]
In 1988, Follis co-founded Follis&Verdi, with clients such as The American Stock Exchange, No Excuses Jeans, Solgar Vitamins[2] and Sorrell Ridge Fruit Spreads. The agency's campaign for Sorrell Ridge was so effective it became a case taught at the Harvard Business School[3] and featured in Forbes.[4] In ‘93, Follis/DeVito/Verdi won 9 ADDY Awards making it the second most awarded agency in New York.[5] That success became the springboard for Follis to form Follis Inc[6] one of the first Madison Avenue agencies to combine award-winning creative with digital media.
In 2003, in response to the shifting media landscape and to provide an alternative to the traditional ad agency model, Follis created "Follis Marketing Therapy".[7] And, in 2006, Follis created "The Follis Marketing Report" blog and "The Marketing Show with John Follis" one of the first marketing podcasts syndicated on iTunes.
Follis's creative work has been described as "simple and effective" (Adweek)[8] and "in your face" (Time).[9]
Published works
Follis has been a featured columnist in ADWEEK[10][11][12][13][14] Ad Age[15][16] and the New York Enterprise Report.[17] His essay, MAD AVE, appeared in the pop culture anthology Mirror On America.[18] Follis’s campaign for the Marble Collegiate Church is featured in the college text, Principles of Marketing. [19] His early ad work on the Kenneth Cole account is featured in Cole’s "Footnotes" (Simon & Schuster, 2003). In 2006, Follis published How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results.[20]
In his '07 ADWEEK article he coined the term "G-Cred" referring to online credibility.[21] And, in 2010, he published "G-cred. The New Measure of Credibility." From '05 to '11, he wrote for Small Business Trends and The Follis Marketing Report.[22][23]
Awards and honors
Follis and his agencies have won multiple ad awards including Clio Awards, ANDY’S,[24] Addy Awards,[5] One Show, New York Festival, Obie,[25] Athena, Creativity, and Golden Web Awards. In '93, his small agency Follis/DeVito/Verdi won more creative awards than any other New York agency except for one. As a result, The New York Ad Club named John "one of Madison Avenue's 12 best".
John also received a special White House invitation[26] where he was personally acknowledged for his public service ad work for the National Committee for the Prevention of Child Abuse. And, for his related Child Abuse work, John was also honored at The United Nations with a UN Public Service Award described as "the most prestigious international recognition of excellence in public service."
In 2017, "Leaving God", a documentary film written, directed, and produced by John received a "Best First Time Filmmaker" award at the Hollywood International Independent Documentary Film Festival. Featured on the website; "Top Documentary Films", it has been viewed by over 35k people from 98 countries.
Teaching and speaking
Follis has been an adjunct professor of advertising and marketing at the Parsons School of Design, the School of Visual Arts, and the Fashion Institute of Technology in New York City. He is also a nationally requested speaker having spoken at such venues as The American Management Association, The World Business Academy, Social Media '07, and the Yale Entrepreneurial Institute.[27] He has also been a featured guest on over 90 podcasts relating to marketing, business, entrepreneurship, and career success.
His career experience was also a featured case study on the Milestone Moments in Business and Leadership podcast.
Non-profit work
Follis and his agencies have worked with such organizations as Unicef, the League of Women Voters, the Olympic Games, Marble Collegiate Church,[28] Mothers Against Drunk Driving, SmokeFree, Scholastic’s Stay in School Program, and The National Committee for the Prevention of Child Abuse.[29] His work for the NCPCA resulted in being honored at The White House. For his related Child Abuse work John was also honored at The United Nations with a UN Public Service Award described as "the most prestigious international recognition of excellence in public service."
Notes
- ↑ National Association of Art Directors (U.S.), National Society of Art Directors (1988). Art Direction. 39. p. 23. Retrieved 2017-12-19. Search this book on
- ↑ ELLIOTT, STUART (April 21, 1992). "ADVERTISING -- ADVERTISING -- ADDENDA; Accounts". The New York Times.
- ↑ Quelch, John (June 12, 1990). "Sorrell Ridge: Slotting Allowances". Harvard Business Publishing.
- ↑ McCormack, Kevin (February 6, 1989). "Sorrell Ridge puts Smuckers in a jam". ADWEEK.
- ↑ 5.0 5.1 BRYANT, ADAM (March 17, 1993). "Awards Presented At 2 Ceremonies". The New York Times. p. 19.
- ↑ Janofsky, Michael (July 28, 1993). "ADVERTISING -- ADDENDA; A Partner Leaves Follis DeVito Verdi". The New York Times.
- ↑ "Marketing Therapy: Small business marketing solutions from marketing expert John Follis". Follisinc.com. Retrieved 2014-02-13.
- ↑ "Marketing Solution". Adweek. February 6, 1989.
- ↑ "Marketing". Time. March 29, 1999.
- ↑ Follis, John (July 2000). "The Truth Hurts". ADWEEK.
- ↑ Follis, John (January 2001). "Selling God". ADWEEK.
- ↑ Follis, John (April 2001). "Survivor : Mad Ave.". ADWEEK.
- ↑ Follis, John (June 2005). "Running On Empty". ADWEEK.
- ↑ Follis, John (May 2006). "Podcasting Grows Up". ADWEEK.
- ↑ Follis, John (June 1997). "Do Awards Really Matter?". Ad Age.
- ↑ Follis, John (August 1998). "The Putterman Principle". Ad Age.
- ↑ Follis, John (January 2006). "H ow to Market A Business with No Marketing Budget". New York Enterprise Report.
- ↑ Mims, Joan T. (2000). Mirror On America. Bedford/St. Martin's. ISBN 0-312-39933-2. Search this book on
- ↑ Kotler, Philip (2001). Principles of Marketing. Prentice Hall. ISBN 0-13-026312-5. Search this book on
- ↑
Follis, John. How to Attract and Excite Your Prospects:. Follis Inc. ISBN 0-9768644-0-1. Search this book on
- ↑ Follis, John (May 2007). "Do We Have G-Cred?". Adweek.
- ↑ "John Follis, Author at Small Business Trends". Smallbiztrends.com. Retrieved 2014-02-13.
- ↑ "The Follis Marketing Report". Thefollisreport.com. Retrieved 2014-02-13.
- ↑ ELLIOTT, STUART (May 5, 1992). "7 Andy Awards For Chiat/Day". The New York Times.
- ↑ ELIOT, STUART (May 7, 1992). "Prize Billboards That Stick Their Necks (or Spoons) Out". The New York Times. p. 20.
- ↑ "Follis Advertising: Cause Marketing". Follisinc.com. Retrieved 2014-02-13.
- ↑ "John Follis at The Yale Entrepreneurial Institute | The Marketing Show with John Follis". Themarketingshow.net. 2010-08-06. Retrieved 2014-02-13.
- ↑ Brozan, Nadine (October 4, 1998). "For the Good Book, A Good Sales Pitch". The New York Times. p. 43.
- ↑ RAMIREZ, Anthony (December 27, 1994). "ADVERTISING -- ADDENDA; Pro Bono Accounts". The New York Times.
External links
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