John McPheters

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John McPheters
🏳️ NationalityAmerican
🏫 EducationBoston University (BA)
Fordham University (MBA)
💼 Occupation
Known forFounder of Stadium Goods

John McPheters is the co-founder and CEO of the retail company Stadium Goods.

Early life and education[edit]

McPheters was born and raised in New York City [1] and started his professional life with a degree in advertising from Boston University followed by an MBA from Fordham University.[2]


McPheters began his career in sneaker retail when, after university, he moved to Japan and started working at DEF-JAM records. When he returned to the USA in 2005, he joined sneaker store Flight Club where he worked in marketing and business development. He introduced a consignment model he had previously encountered in Japan.[3] [4] In 2009, he moved into online marketing and became digital director at creative agency Team Epiphany where he was in charge of Nike’s social media operation.[5] In 2012, he partnered with Jed Stiller to found SM Ventures, a venture capital firm focused on e-commerce and technology investments. [6] Among others, they invested in Swarm Mobile, a technology company that was acquired by Groupon in 2014. The two of them also co-own Blades, a skateboard and lifestyle apparel retailer based in New York.[7]

In 2015, McPheters and Stiller co-founded Stadium Goods, a consignment store selling unworn collectible sneakers and streetwear in Manhattan’s SoHo, and launched its namesake website shortly after.[8] After receiving venture capital funding[9] and backing from LVMH Luxury Ventures in 2018,[10] Stadium Goods was sold to online designer fashion marketplace Farfetch in January 2019 for $250m.[11] McPheters and Stiller continue to share the role of Stadium Goods CEO.[12]


  1. "When Alibaba Met Stadium Goods: The Case For Foreign SMEs To Try And Crack Chinese E-Commerce".
  2. "Speaker Details:John McPheters".
  3. "Stadium Goods Co-Founder John McPheters on How He Built His Sneaker Empire".
  4. How Stadium Goods' John McPheters Created a Sneaker Consignment Empire.
  5. "LVMH Luxury Ventures Backs Stadium Goods".
  6. "SM Ventures Overview".
  7. "John McPheters & Jed Stiller".
  9. "Sneaker Marketplace Stadium Goods Acquired by Farfetch for $250M".
  10. "Aftermarket Sneaker Phenom Stadium Goods Plans Expansion".
  11. "Farfetch Acquires Stadium Goods: Why Sneaker Resale Is Becoming Big Business".
  12. "Aftermarket Sneaker Phenom Stadium Goods Plans Expansion".

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