Joom
Joom is a global e-commerce marketplace and mobile app that sells products from Asia and Europe directly to buyers in more than 100 countries.[1].
The platform is positioning itself as mobile first with 95% of transactions made through mobile app[2].
Joom was launched in 2016 in Riga, Latvia[3], where its headquarters are located. The company has offices in Moscow, Palo Alto (California, USA), Shenzhen (PRC), Luxembourg, and Hong Kong[4].
Joom is one of the fastest growing international e-commerce platforms in the world. Within less than 4 years of its existence, the company managed to reach more than 300 million downloads[5] across the globe.
According to Google, Joom became the most popular application for purchasing goods from China in 2016[6]. In 2018, Sensor Tower claimed Joom the most downloaded shopping app[7] in Europe with more than 56 million installs already in 2018.
History
Joom was launched in June 2016 and offers a website and a mobile app available for both Android and iOS[8].
In 2017, the marketplace arrived in Europe with the first French brands connected to the platform[9].
In January 2018, Joom established its own logistics company Joom Logistics[2] considerably facilitating the delivery process and improving its quality. In 2019, the company opened an Istanbul branch of Joom Logistics[10]
As of early 2020, Joom offered 10 million products and had 25 million active users per month.[8] and 20 million active buyers. The mobile app had a total of more than 300 million installs (iOS + Android)[5]
Joom sees its future in Europe making up to 50% of its global GMV here, compared to 45% in the Russian market[4].
References
- ↑ "Joom announces 2020 core strategic adjustment Plan – Amazon Choose" (in 中文). Retrieved 2021-04-15.
- ↑ 2.0 2.1 "Meet the marketplace: Joom". Tamebay. 2020-09-07. Retrieved 2021-04-15.
- ↑ Angelovska, Nina. "Top 11 E-Commerce Android Mobile Apps". Forbes. Retrieved 2021-04-15.
- ↑ 4.0 4.1 Vidalon, Dominique (2019-02-22). "Digital shopping app JOOM targets France in challenge to Amazon". Reuters. Retrieved 2021-04-15.
- ↑ 5.0 5.1 "Joom". Tamebay. Retrieved 2021-04-15.
- ↑ "How we brought Joom's online store back to millions of buyers". gcorelabs.com. Retrieved 2021-04-15. Unknown parameter
|url-status=ignored (help) - ↑ Chan, Julia. "Top Shopping Apps in Europe for 2018 by Downloads". Sensor Tower Blog. Retrieved 2021-04-15.
- ↑ 8.0 8.1 "Mobile Marketplaces - New Competition From The Far East - IMRG". www.imrg.org. Retrieved 2021-04-15.
- ↑ "Joom, la marketplace lettonienne continue à conquérir l'Europe". lsa-conso.fr (in français). Retrieved 2021-04-15.
- ↑ Reuters, Daily Sabah with (2019-11-19). "Russia-based Joom establishes logistics firm in Turkey". Daily Sabah. Retrieved 2021-04-15.
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