Ken Gorin
Ken Gorin (born December 25, 1955) is an American businessman and luxury car enthusiast. He is the American President and CEO of THE COLLECTION,[1] a luxury automotive dealership housing specialty luxury cars in Miami. He currently oversees all operations of the company’s eight franchises which include Audi,[2] Porsche,[3] Ferrari,[4] Maserati,[5] Aston Martin, Jaguar,[6] McLaren[7] and Alfa Romeo.[8]
Dwyane Wade was also featured in recent endorsements for the Miami dealership as a brand ambassador.[9] His dealership THE COLLECTION was recently featured on the show “Kourtney and Kim Take Miami[10]," as well as on “Million Dollar Listing.[11]"
Early life and career
Gorin was born and raised in West Hartford, Connecticut, by his Jewish family. He is the son of Bob and Ronni Goralnick, and he also has two siblings, a sister named Brauna and a brother named Larry.
Gorin has stated that the enthusiasm for cars is in his blood. His father was the General Manager at a Ford dealership before becoming proprietor of his own dealership in Vernon, Connecticut, in 1965. The dealership, Gorin’s Sports Car Center, sold cars from three British manufacturers – MG, Austin Healey, and Triumph.
Gorin started his career as a child at the ground level of his father’s dealership, where he participated in every task from changing oil, parking and washing cars to perfecting the displays at the local auto show.
Gorin attended William H. Hall High School in West Hartford and graduated in 1973. He continued working at Gorin’s Sports Car Center throughout school.
Gorin is a graduate of Bryant University in Rhode Island, where he combined his love of cars with a passion for business. He received a Bachelor of Science in Business Administration in 1977. With a dedication to academic excellence, he earned the George M. Parks Award, the university’s highest distinction for graduates.
Immediately following graduation, Gorin joined his father working at Gorin’s Sports Car Center. He added Jaguar and Alfa Romeo to the dealership’s offerings in 1981 and renamed the dealership Gorin Jaguar. After his father retired in 1985, Gorin closed the location in Vernon, CT, and opened an all new dealership in Hartford, CT, on the “automobile row” in the Meadows and added Mazda to the dealership’s offerings in 1992.
Gorin was an active member of several community and industry organizations, including The Greater Hartford Automobile Association Board of Regents, Jaguar Cars Dealer Council, Mazda Super Presidents Club, and served on the Board of Regents of the Greater Hartford International Auto Show.
Current Career and THE COLLECTION
In 1995, Gorin sold his dealership in Connecticut and moved to Miami to join Ugo Colombo as a partner to co-own THE COLLECTION.[12] His vision was to create an unmatched automotive shopping environment where clients’ expectations would be exceeded each and every day.
THE COLLECTION has multiplied its revenue eight-fold and counting.[13] The dealership rose to become one of the country’s most successful luxury automobile dealerships and has a record for providing high levels of customer service. The company consistently receives an extremely high mark in the manufacturer’s Customer Satisfaction Index (CSI) and is the recipient of several industry awards and accolades, including the Premier Porsche Dealer Award, the Pride of Jaguar Award and the Audi Magna Society Award.
The year 2014 marked the 12th anniversary of THE COLLECTION housed in its current facility. The dealership was redesigned from a string of unconnected warehouses to a super-dealership with a luxurious lobby, a sparkling white service department and distinct showrooms for the seven brands. The stunning 350,000 square-foot, state-of-the-art facility combines 21st century technology with the look and feel of the world’s finest luxury boutiques.
THE COLLECTION is located at the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables.[14]
The dealership facilities are unique in that the interiors are the first in the U.S. to be designed by Massimo Iosa Ghini, the renowned Italian designer who has worked for international automotive and fashion companies such as Ferrari and Fiorucci. Each showroom reflects the character and style of the brand it exhibits. Iosa Ghini’s touch is evident throughout the entire building in selecting finishes, furnishings, and details that create a beautiful and functional space.
Iosa Ghini worked in concert with architect Luis Revuelta, who designed the exterior of the facility and who has worked previously with Colombo to design many of Miami’s most distinguished properties. All together, they too created a building that marries the simplicity of modernism with the richness of Coral Gables’ Mediterranean Revival architectural style.
The lounge area boasts a café, comfortable seating, complimentary freshly brewed espresso, pastries and gratis Wi-Fi. For auto enthusiasts, THE COLLECTION also houses a specialty retail shop, The Ferrari Boutique, offering auto accessories, apparel and hard-to-find collectibles. This 2,500 square foot specialty boutique is a unique offering, only available at THE COLLECTION.[15]
From the Kardashian clan to Modern Family’s Sofia Vergara, THE COLLECTION has a devout celebrity following. The exquisite dealership plays host to the rich and famous when they are visiting the Magic City. A-listers such as Jennifer Lopez, Ben Affleck, Gloria Estefan, Serena Williams, Andy Murray, Gabrielle Union, Jay Z, Martha Stewart, Giada de Laurentiis, and Kim Kardashian[16] have all been spotted behind the wheel of a car from THE COLLECTION.
Audi
Audi of America Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brand globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in U.S. Through 2018, AUDI AG will invest about $80 billion on new products, facilities and technologies.
On April 3, 2014, Ken Gorin and THE COLLECTION hosted a launch event for the all-new 2015 Audi A3 on which was fittingly the third day in April and the national launch date set by Audi USA. Over three hundred technology-driven, in-the-know guests attended this event. The A3 model was displayed for all to see and admire.[17]
Porsche Cars North America
Porsche Cars North America, Inc. (PCNA) is based in Atlanta, Georgia, and is the exclusive U.S. importer of Porsche sports cars, including the Macan and Cayenne SUVs and the Panamera sports sedan. Established in 1984, it is a wholly owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 270 people who provide parts, service, marketing and training for 189 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 66-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche's proud racing heritage that boasts some 30,000 motorsport wins to date.
Ken Gorin and THE COLLECTION hosted a launch party for the all-new 2015 Porsche Macan with an invitation-only cocktail, benefitting Miami Children's Health Foundation, and a weekend test drive event at THE COLLECTION. THE COLLECTION Porsche was also a proud sponsor of the Doctors Hospital Whimsical Wonderland Ball, a fundraiser for the hospital's OR Renovation Project.[18]
Ferrari North America
Ferrari North America, Inc. is headquartered in Englewood Cliffs, NJ, and is the exclusive North, Central, and South American importer of Ferrari vehicles including the 458 Italia, 458 Spider, 458 Speciale, the California T and FF Grand Tourers, the F12 berlinetta and LaFerrari. The current product line-up comes with the Ferrari complimentary seven-year maintenance program, which covers all factory-scheduled maintenance procedures including labor, related genuine parts and approved lubricants.
In May 2014, Ferrari unveiled the new California T for the first time in North America at The New World Symphony in Miami.[19]
Maserati
Maserati produces a full line of two and four door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a Top Safety Pick from the Insurance Institute of Highway Safety. The flagship Quattroporte GTS leads the charge with a 523 HP twin turbo V8 while both the Ghibli and Quattroporte are available with All-Wheel-Drive, a competition bred twin-turbo 404 HP V6 and an adaptive 8 speed automatic transmission. The two-door GranTurismo line continues with several variants of coupes and convertibles that combine elegance and comfort for four adults, with a six-speed automatic transmission to keep the legendary Maserati performance and exhaust note close at hand.
On Thursday, November 21, 2013, Ken Gorin and THE COLLECTION, hosted a private reception for two hundred of its top clients to unveil the all-new 2014 Maserati Ghibli. Invited guests were pleasantly surprised when brand ambassador and NBA Champion Dwyane Wade and his girlfriend, Gabrielle Union, assisted Ken Gorin in revealing this all-new sports sedan.[20]
Aston Martin
With a century of history, Aston Martin has developed into an automotive icon, a marquee synonymous with luxury, heritage and authentic craftsmanship. Alongside these core values comes passion; passion about the cars produced and passion shared by enthusiastic owners. All Aston Martin models are, and will continue to be hand-built and bespoke, using high technology processes within a very modern environment.
Remaining at the forefront of contemporary manufacturing, every car produced embodies design and engineering excellence. Renowned around the world, Aston Martin enters the next decade with the promise of radical innovation and change, without losing the core qualities that make the strong, independent British brand so widely revered.
Ken Gorin and THE COLLECTION hosted a launch event for the debut of the Aston Martin Virage to its most loyal customers. In appearance were Hublot Geneve watches.[21]
Jaguar
Jaguar is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. With strong growth, Jaguar is a challenger to the status quo of luxury car brands. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan, the XK Coupe and Convertible sports cars and the two-seater F-TYPE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.
On December 13, 2013, Ken Gorin and THE COLLECTION, along with Jaguar Cars, hosted the 1st North American Debut of the 2013 Jaguar F-TYPE in the Coral Gables showroom. In partnership with Ocean Drive Magazine, the reveal was highlighted by a musical performance by the Valerie Tyson Band featuring a baby grand piano from Steinway Pianos.[22]
McLaren Automotive
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and followed this in 2013 with the limited-run McLaren P1™. In keeping with its plan to introduce a new model each year, the company recently unveiled the 650S Coupe and 650S Spider. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market. THE COLLECTION was selected as one of only 14 dealerships in North America to represent McLaren.
On December 10, 2012, Ken Gorin and THE COLLECTION hosted the 1st North American reveal of the McLaren P1 at the Moore Building with Guest of Honor, McLaren Automotive Chairman, Ron Dennis. The reveal featured an introduction by Ken Gorin and a special welcome by Ron Dennis, musical performances by Alexis Foxe, and the million-dollar car itself, the ultimate P1.[23]
Dwyane Wade Campaign
In October 2010, Gorin signed the three-time NBA Miami HEAT World Champion, ten-time NBA All-Star and Olympic Gold Medalist, Dwyane Wade as the Brand Ambassador of THE COLLECTION. A multi-faceted media campaign was developed including Wade as the star of the dealership’s advertising campaigns and an integral proponent to the business’ marketing plan.
Gorin made headlines when he presented Wade with a brand new McLaren 12C at his 30th birthday party.[24] Gorin surprised the basketball player with the sports car, which was craned on to a platform built over the pool at The Setai in Miami Beach.
THE COLLECTION has also contributed to Wade’s non-profit organization, Wade's World Foundation (WWF).[25] WWF was founded by Wade in 2003 and provides support to community-based organizations that promote educational, health and social skills for children in at-risk situations. Wade was inspired to start the foundation because he wanted to give back to underserved communities and support issues of purpose. Every year, THE COLLECTION participates in the foundation’s events, such as “A Night on the RunWADE” and their holiday toy drive.
References
- ↑ "The Collection Website". The collection. Retrieved 2014-09-02.
- ↑ "Audi at The Collection". The Collection Audi Miami. Retrieved 2 September 2014.
- ↑ "The Collection Porsche Miami". The Collection Porsche Miami. Retrieved 2 September 2014.
- ↑ "Ferrari Miami". Ferrari Miami. Retrieved 2 September 2014.
- ↑ "The Collection - Maserati". The Collection - Maserati. Retrieved 2 September 2014.
- ↑ "The Collection Jaguar". The Collection Jaguar. Retrieved 2 September 2014.
- ↑ "The Collection McLaren". The Collection McLaren. Retrieved 2 September 2014.
- ↑ "The Collection Alfa Romeo". The Collection Alfa Romeo. Retrieved 2 September 2014.
- ↑ "Dwyane Wade Photo Shoot: Behind the Scenes". YouTube. Retrieved 2 September 2014.
- ↑ "Kourtney and Khloe Take Miami - THE COLLECTION". YouTube. Retrieved 2 September 2014.
- ↑ "Million Dollar Listing Miami - THE COLLECTION". YouTube. Retrieved 3 September 2014.
- ↑ "The Collection". The Collection. Retrieved 2 September 2014.
- ↑ "The Collection Celebrates A Record-Breaking Close For 2013". PRWeb. Retrieved 2 September 2014.
- ↑ "The Collection on Google+". The Collection. Retrieved 2 September 2014.
- ↑ "Ferrari Boutique at The Collection". The Collection. Retrieved 2 September 2014.
- ↑ "Kim Kardashian - THE COLLECTION". YouTube. Retrieved 2 September 2014.
- ↑ "HA3PPY at THE COLLECTION Audi A3 Launch". YouTube. Retrieved 2 September 2014.
- ↑ "2015 Porsche Macan Miami Launch". YouTube. Retrieved 2 September 2014.
- ↑ "Ferrari California T - North American Unveiling". YouTube. Retrieved 2 September 2014.
- ↑ "Maserati Ghibli Miami Unveiling". YouTube. Retrieved 2 September 2014.
- ↑ "Aston Martin Virage unveiling at THE COLLECTION, Coral Gables. April 6th, 2011". YouTube. Retrieved 2 September 2014.
- ↑ "Jaguar F-Type Unveiling at THE COLLECTION". YouTube. Retrieved 2 September 2014.
- ↑ "McLarenP1 event12Final". YouTube. Retrieved 2 September 2014.
- ↑ "Dwyane Wade's Customized McLaren for 30th Birthday". YouTube. Retrieved 2 September 2014.
- ↑ "Wade's World Foundation". Wade's World Foundation. Retrieved 2 September 2014.
This article "Ken Gorin" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
