Simba Sleep
| Privately held company | |
| ISIN | 🆔 |
| Industry | Mattresses |
| Founded 📆 | |
| Founder 👔 | Steve Reid James Cox Andrew McClements Harry McClements |
| Headquarters 🏙️ | , London , United Kingdom |
Area served 🗺️ | |
| Products 📟 | |
| Members | |
Number of employees | 155 |
| 🌐 Website | https://simbasleep.com/ |
| 📇 Address | |
| 📞 telephone | |
Simba Sleep (also known as Simba) is a British mattress company that was founded in 2015.[1] Simba's retail partnerships include John Lewis and Argos in the UK[2] and Sleep Country stores in Canada.[3]
History
Simba Sleep was co-founded in 2015 in the UK by Steve Reid, James Cox and the McClements family.[4][5] In February 2016, Simba became the first company to sell a hybrid mattress.[6] The company designed the mattress after analysing body profiling data from 10 million people.[7] The hybrid mattress consisted of five layers of foam and 2,500 conical springs which allowed it to be folded in two and vacuum-packed into a cardboard box.[8]
In March 2016, Simba announced a raise of £1 million in funding from Sir John Hegarty, as well as Richard Reed, co-founder of Innocent Drinks, and Tom Teichman.[9] Simba Sleep's initial investment round was followed by its Series A raise of £5 million in October 2016, as investors looked to support the brands’ overseas growth to markets such as France and Canada.[10]
In February 2017, the company received a further £9 million investment in February,[11][12] before unveiling another £40 million injection of funds in November. The Series B round was led by venture capital firm Atami Capital and included backers, such as Nigel Wray, chairman of Saracens rugby union club, and Swiss private bank Lombard Odier.[13][14]
In April 2017, Simba hired the Real Madrid and Wales footballer Gareth Bale to lead a promotional campaign,[15] which included the development of an aeroplane seat designed to maximise sleep.[16][17]
In August 2018, Allan Leighton succeeded Tom Teichman to become chairman of Simba Sleep, while continuing to serve as chairman of The Co-operative Group.[18][19]
At the start of 2020, Simba became operational in nine countries across Europe, Asia, and North America[20] and secured a further $24 million in investment, bringing a cash injection from Cartesian Capital Group.[21][22]
References
- ↑ "London-based mattress startup Simba Sleep that produces most advanced mattresses in the world bags €21.5M". Silicon Canals. Retrieved 2020-10-23.
- ↑ Butler, Sarah (2018-03-23). "Sleepy world of retail mattress sales gets rude awakening". The Guardian. ISSN 0261-3077. Retrieved 2020-10-24.
- ↑ "Simba agrees Canadian distribution deal". www.furniturenews.net. Retrieved 2020-10-23.
- ↑ Journal, The Gentleman's. "How Simba Sleep's founders raised £58 million | Gentleman's Journal". The Gentleman's Journal. Retrieved 2020-10-23.
- ↑ Reporter, L. L. B. (2016-10-13). "This British mattress start-up has just raised £5m". London Business News | Londonlovesbusiness.com. Retrieved 2020-10-23.
- ↑ Magazine, Wallpaper* (2016-08-31). "Wake up call: Simba Sleep is the hybrid mattress changing the way we sleep". Wallpaper*. Retrieved 2020-10-24.
- ↑ Manning, Ellen (2018-11-13). "Sleep sells: how mattress companies woke up to the science of slumber". The Guardian. ISSN 0261-3077. Retrieved 2020-10-24.
- ↑ Margolis, Jonathan (2020-10-16). "Mattress wars: rude awakening for a sleepy market". Financial Times. Retrieved 2020-10-24. Unknown parameter
|url-status=ignored (help) - ↑ Loizou, Kiki. "Mattress maker rouses investors". ISSN 0140-0460. Retrieved 2020-10-23.
- ↑ Quinn, James (2016-10-12). "Mattress start-up Simba wins firm support in £5m funding". The Telegraph. ISSN 0307-1235. Retrieved 2020-10-23.
- ↑ Quinn, James (2017-02-12). "Mattress retailer Simba Sleep raises £9m from raft of new City investors including husband of Heineken heir". The Telegraph. ISSN 0307-1235. Retrieved 2020-10-23.
- ↑ "The mattress startup battle's heating up in the UK as Simba gets in bed with top City investors". CityAM. 2017-02-13. Retrieved 2020-10-23.
- ↑ Evans, Peter. "Cash under the mattress at Simba Sleep". ISSN 0140-0460. Retrieved 2020-10-23.
- ↑ GmbH, finanzen net. "Online mattress startup Simba closes £40 million investment round | Markets Insider". markets.businessinsider.com. Retrieved 2020-10-23.
- ↑ Editor, Deirdre Hipwell, Retail. "Bale is role model for the laid back". ISSN 0140-0460. Retrieved 2020-10-26.
- ↑ April 2017, 11. "The aeroplane seat helping Gareth Bale get to sleep". fourfourtwo.com. Retrieved 2020-10-26.
- ↑ "This Mattress Company May Have Designed the Most Comfortable Airplane Seat Ever". Fortune. Retrieved 2020-10-30.
- ↑ "Allan Leslie Leighton, Simba Sleep Ltd: Profile and Biography". Bloomberg.com. Retrieved 2020-10-26.
- ↑ Gill, Oliver (2018-08-13). "Ex-Asda boss Leighton aims to deliver Simba bounce". The Telegraph. ISSN 0307-1235. Retrieved 2020-10-26.
- ↑ "London-based mattress startup Simba Sleep that produces most advanced mattresses in the world bags €21.5M". Silicon Canals. Retrieved 2020-10-24.
- ↑ "Simba raises $24m agreement with Cartesian Capital Group". UKTN (UK Tech News). 2020-01-03. Retrieved 2020-10-23.
- ↑ Hurley, James. "Simba Sleep bundles up US deal to fund global growth". ISSN 0140-0460. Retrieved 2020-10-23.
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