Knockaround, LLC
| ISIN | 🆔 |
|---|---|
| Industry | Fashion, Retail |
| Founded 📆 | La Jolla, U.S. (2005) |
| Founder 👔 | Adam Moyer |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
| Products 📟 | Sunglasses, Clothing Accessories |
| Members | |
Number of employees | |
| 🌐 Website | www.knockaround.com |
| 📇 Address | |
| 📞 telephone | |
Knockaround, LLC is a sunglasses and style accessories company based in San Diego, California.
History[edit]
The company was founded by Adam 'Ace' Moyer in 2005 while he was attending the University of California, San Diego as a graduate art student. Initially started in Moyer's studio apartment, Knockaround is now headquartered in downtown San Diego.[1]
Products[edit]
Knockaround makes its products available through its website. The company's initial product line consisted of simple, wayfarer-style sunglasses available in eight different colors. Over the next several years, Knockaround added a number of additional models to its lineup, such as higher-quality spring-hinge sunglasses, an aviator-style model, and a model that is 53% plant-based. An ongoing limited edition series introduced in 2010 offers sunglasses in previously unreleased color combinations with themed packaging, produced in limited quantities.[2] The company frequently adds new color choices to its sunglasses lines, and since mid-2011, customers can choose the colors of different components of their sunglasses on the "Custom" section of the website.[3] Knockaround also offers other products such as belts and t-shirts.
In 2015, Knockaround released a new Premium style frame while still keeping the original Premium style frame on the site. These original Premiums were renamed to "Classics".
Influence[edit]
Celebrities who have been known to wear Knockaround Sunglasses include Snoop Dogg,[4][not in citation given][5][not in citation given] Jessica Alba, Natalie Portman, [6][7] Jimmie E. Lewallen III, Joe Dart [8], and Selena Gomez.[9]
References[edit]
- ↑ https://knockaround.com/about/about-us/
- ↑ Larry Himmel, "Knockaround: Cheap Sunglasses for the Masses", via www.cbs8.com, January 3, 2012
- ↑ "Introducing… Knockaround CUSTOM!", via www.knockaround.com, June 21, 2011
- ↑ "Dr. Dre & Snoop Dogg (Live at Coachella, 2012)", via www.dailymotion.com
- ↑ "'Reincarnated' Premiere", via www.zimbio.com
- ↑ "Natalie Portman", via www.gossipcenter.com, September 19, 2012
- ↑ Omgzrachel, "Get the Natalie Look", via www.natalieportman.com, December 21, 2012
- ↑ "interview w/ joe dart", via www.youtube.com, Nov 8 2017
- ↑ "Knockaround Custom Sunglasses", via www.selenascloset.com, March 15, 2012
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