Kobe Global Technologies
Kobe is a self-service influencer marketplace platform where everyday influencers are paired to collaborate with brands in Singapore.
Founding[edit]
The company, an Adtech platform, was founded in 2016 by Evangeline Leong.[1] In September 1, 2016, HoneyHype is consolidated within the Kobe Global Technologies Group.[2]
Logo[edit]
The company's name was inspired by "口碑" which means word of mouth in ancient Chinese.
Kobe[edit]
Kobe advocates the use of "micro influencers" or everyday. Influencers are people, just like you and I. And, just like you and I, no two influencers are the same and everyone is an advocate in their respective area of expertise.[3] Evangeline described it as, "a marketplace where brands can find everyday influencers to scale word of mouth of their brand."[4] Brands design the objectives and results of the campaign they want, Kobe matches them with relevant everyday influencers, built with in-depth social profiling and patented algorithms, these social media users will be paired with precision and relevancy. In 2016 the company is a finalist for Best Innovative Start-Up (Early Stage) for SiTF Awards 2016[5] and subsequently, clinched the Millennial 20-20 Accenture Consumer Innovation Awards 2016.[6]
References[edit]
- ↑ "Spiffy.sg". www.spiffy.sg. Retrieved 2016-12-28.
- ↑ "Welcome to HoneyHype!". honeyhype.sg. Retrieved 2016-12-28.
- ↑ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2016-12-28.
- ↑ "Kobe Feature-3min-(Channel8-10pmNews-201116)". Vimeo. Retrieved 2016-12-28.
- ↑ "2016 Finalist". www.sitfawards.com. Retrieved 2016-12-27.
- ↑ "Accenture Consumer Innovation Award Winners Announced | Accenture Newsroom". newsroom.accenture.com. Retrieved 2016-12-27.
External links[edit]
- Accenture Consumer Innovation Award Winners Announced, Accenture. Retrieved 8 September 2016
- Announcement of SiTF Awards 2016 Finalists, SiTF. Retrieved 5 October 2016
- Our favorite picks from TIA Jakarta 2016's Bootstrap Alley (Day 1) ,Tech in Asia. Retrieved 16 November 2016
- Influencers, The New Medium of Marketing, Courtney S. Schild, 2012
- merriam-webster.com/dictionary/ influence?show=0&t=1332219431 "Influence - Definition and More from the Free Merriam-Webster Dictionary." Dictionary and Thesaurus - Merriam-Webster Online. N.p., n.d. Web. 21 Mar. 2012.
- www.getkobe.com
- Announcement of Consolidation, Honey Hype, 1 September 2016
- Channel 8 News, 20 November 2016
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