Lý Quí Trung
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Lý Quí Trung (born 1966 in Saigon) is an entrepreneur, speaker, visiting university lecturer, painter and writer. He is a founding member of Nam An Group, which specializes in the high-end food field, including the Pho 24 chain [1] with more than 70 outlets in Vietnam and abroad[2]. Other prominent culinary brands include Nam An Restaurant, Maxim's Nam An Restaurant, Tan Nam Restaurant, An Restaurant, An Vien Restaurant, Gloria Jean's Coffees coffee chain, Breadtalk bakery chain... He is considered as "one of the people who laid the foundation for franchising in Vietnam, pioneering in the internationalization of pho - a traditional Vietnamese dish - through the Pho 24 brand"[3]
| Lý Quí Trung | |
|---|---|
| Born | 1966 (age 57–58) Sài Gòn, Việt Nam Cộng hòa |
| 🎓 Alma mater | |
| 💼 Occupation | Founder of Nam An Group owned Phở 24 chain. Chairmain of Thumup Pty Ltd which has two Vietnamese luxury restaurants in Sydney. |
| 👴 👵 Parent(s) | Journalist Lý Quí Chung (Pen name:Chánh Trinh) |
Early life[edit]
Lý Quí Chung was born on 1966 in Saigon. His father, Lý Quí Chung, is a journalist Chánh Trinh and his mother, Nguyễn Thị Quỳnh Nga, owner of Thanh Niên restaurant. In 1994, he got Bachelor of Business Administration degree from Western Sydney University major in hospitality management. In 1995, he got Master of Business Administration degree from Griffith University major in hospitality management. In 2003, he got Doctor of Business Administration degree from Kennedy-Western University.
Awards[edit]
- "Honorary Doctorate of Letters" Degree from Western Sydney University in 2021[4]
- "Innovation and Entrepreneurship Alumni" Award from Western Sydney University in 2017[5]
- "Top 50 game changer" in 2012[6]
- "Honorary Doctorate Degree" from Griffith University in 2007[7]
- "Saigon Entrepreneur of a year" Award in five years, 2005-2009 from Ho Chi Minh City People's Committee[8]
Books[edit]
- Chỉ có niềm đam mê. Ho Chi Minh City: Tre Publishing House. 2019. ISBN 978-6041141513. Search this book on
- Bầu trời không chỉ có màu xanh: Tự Truyện Của Lý Quí Trung - Người Đồng Sáng Lập Thương hiệu Phở 24. Ho Chi Minh City: Tre Publishing House. 2017. Search this book on
- The sky does not have to be blue. Ho Chi Minh City: Tre Publishing House. 2015. ISBN 978-6041052185. Search this book on
- Xây dựng thương hiệu dành cho doanh nghiệp Việt Nam đương đại. Ho Chi Minh City: Tre Publishing House. 2007. OCLC 232314917. Search this book on
- Mua Franchise Cơ hội mới cho các doanh nghiệp Việt Nam. Ho Chi Minh City: Tre Publishing House. 2006. OCLC 190601532. Search this book on
- Franchise-Bí quyết thành công. Ho Chi Minh City: Tre Publishing House. 2005. OCLC 214932938. Search this book on
Media[edit]
Research papers, book quoted, referred Mr.Trung:
- Ba Binh, Nguyen; Terry, Andrew (2014-07-02). "Meeting the Challenges for Franchising in Developing Countries: The Vietnamese Experience". Journal of Marketing Channels. 21 (3): 210–221. doi:10.1080/1046669X.2013.845642. Retrieved 2021-08-05. Unknown parameter
|s2cid=ignored (help) - Frazer, Lorelle; Merrilees, Bill (2012-08-30). "Pioneering Asian Franchise Brands: Pho24 in Vietnam". Journal of Marketing Channels. 19 (4): 209–309. doi:10.1080/1046669X.2012.700264. hdl:10072/47611. Retrieved 2021-08-05. Unknown parameter
|s2cid=ignored (help) - Understanding Business, Global Edition (10 ed.). McGraw Hill (published 2012-05-01). 16 May 2012. pp. 68, 140. ISBN 978-0077146566. Retrieved 2021-08-06. Search this book on
References[edit]
- ↑ "Phở 24 thương hiệu ta thành công bằng mô hình Tây" (in Vietnamese). Archived from the original on 2012-06-19. Retrieved 2012-05-14.CS1 maint: Unrecognized language (link)
- ↑ "U.S. Competes With China for Vietnam's Allegiance". The New York Times. 2006-06-19. Retrieved 2021-09-03.
- ↑ "50 Người Tiên phong 2012:Lý Quí Trung". VNExpress Newspaper (in Vietnamese). Retrieved August 6, 2021.CS1 maint: Unrecognized language (link)
- ↑ "Western Sydney University celebrates June graduation". Western Sydney University. Retrieved August 7, 2021.
- ↑ "Alumni Awards". Western Sydney University. 4 June 2021. Retrieved August 5, 2021.
- ↑ "VnExpress công bố 50 Người Tiên phong". VnExpress Newspaper (in Vietnamese). VNExpress. Oct 16, 2012. Retrieved August 5, 2021.CS1 maint: Unrecognized language (link)
- ↑ "Vietnamese Businessman awarded Honorary Doctorate from Griffith University". SGGP Online English Edition. Mar 27, 2007. Retrieved August 7, 2021.
- ↑ "Doanh nhân Sài Gòn tiêu biểu". Doanh Nhân Sài Gòn Online (in Vietnamese). Oct 17, 2009. Retrieved August 6, 2021.CS1 maint: Unrecognized language (link)
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