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Ladder (company)

From EverybodyWiki Bios & Wiki
IndustryLife Insurance
Founded 📆2015
Founders 👔*Jamie Hale
  • Jeff Merkel
  • Laura Hale
  • Jack Dubie
Headquarters 🏙️,
United States
Area served 🗺️
Number of employees
Website[Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] 

Ladder is a digital distributor and third party administrator of term life insurance.[1] The company was founded by Jamie Hale, Laura Hale, Jeff Merkel and Jack Dubie and began operating in 2017.[2]


Ladder generates quotes and provides online applications for term life insurance providing qualified people with an individually underwritten policy without commissioned agents.[3][4][5] Its coverage ranges from $100,000 to $8M for 10 to 30 years. Their coverage can be adjusted based on individual preferences. They conduct free medical examinations.[3][2][5]

Ladder is backed by Fidelity Security Life Insurance for writing of the insurance and Hannover Life Reassurance Company of America for reinsuring. In their first 100 days they issued $100 million in coverage. Their entire quote and application process is done digitally, avoiding in-person meetings, physical paperwork, and long waiting times.[4][2][6]

They currently distribute to 49 states and the District of Columbia.[4]


  • Received the diamond award from the Digital Insurance Agenda, 2017.[7][8]
  • Ranked 8th among the most innovative companies in finance by Fast Company in 2018.[9]
  • Received a Celent Model Insurer Award in April 2018.[10]
  • Named a Fintech Breakthrough Award recipient in May 2018.[11]


In October 2016 the company privately raised $14M with Canaan Partners as the lead investor and raised another $30M in January 2018 led by RRE Ventures with Thomvest Ventures.[12]


  1. "Ladder CEO reveals how the digital life insurer is disrupting the US market - Life Insurance International". www.verdict.co.uk. Retrieved 2018-05-08.
  2. 2.0 2.1 2.2 LaMagna, Maria. "Nearly 40% of adults don't have life insurance — these startups are trying to change that". MarketWatch. Retrieved 2018-05-08.
  3. 3.0 3.1 "4 Life Insurance Startups Asking Millennials To Face Their Mortality". Fast Company. 2017-07-21. Retrieved 2018-05-08.
  4. 4.0 4.1 4.2 "5 Lessons From a Hot Life Startup | ThinkAdvisor". ThinkAdvisor. Retrieved 2018-05-08.
  5. 5.0 5.1 "Digital Insurance Agenda". www.digitalinsuranceagenda.com. Retrieved 2018-05-08.
  6. "TOP-10 Startups and ideas to change the world | The Fintech Times". thefintechtimes.com. Retrieved 2018-05-08.
  7. "Digital Insurance Agenda". www.digitalinsuranceagenda.com. Retrieved 2018-05-08.
  8. "Digital Insurance Agenda 2017: Versicherungsbranche steht vor tiefgreifenden Veränderungen". Online-Magazin zu den Themen Finanzen, Marketing-, Vertrieb- & Investment-Tipps (in Deutsch). 2017-05-23. Retrieved 2018-05-08.
  9. "The 2018 Top 10 Most Innovative Companies by Sector: Finance | Fast Company". Fast Company. Retrieved 2018-05-08.
  10. "Model Insurer 2018: Case Studies in Innovation and Emerging Technologies | Celent". www.celent.com. Retrieved 2018-05-08.
  11. GmbH, finanzen.net. "FinTech Breakthrough Announces Winners of the 2018 FinTech Breakthrough Awards Program | Markets Insider". markets.businessinsider.com. Retrieved 2018-05-08.
  12. Rudegeair, Peter (2016-10-19). "Venture Capital Prowls into the Life-Insurance Business". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-05-08.

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