Lanie Alabanza-Barcena
Lanie Alabanza-Barcena (born September 26, 1979), also known as Miss Lawn, is an American graphic designer, fashion designer, and the co-founder and creative director of the female streetwear brand HLZBLZ.[1]
Early career[edit]
Alabanza-Barcena worked for the street clothing line Triple 5 Soul between 2003 and 2004. In 2004, she left to take on the position of art director for the hip-hop artist Jay-Z’s label Rocawear Juniors. While there, she designed collections within the label for Patricia Field and Rihanna.[2]
Alabanza-Barcena decided to launch her own label with her husband Bam Barcena: HELLZ BELLZ (aka HLZBLZ) in 2005. The label focused on women's streetwear,[3]launching its first collection in the fall of 2006.[4] It reached number 20 in Complex Media's best 50 streetwear brands of all time.[5]
Other projects[edit]
Alabanza-Barcen has collaborated with Stüssy, Vans,[6] G-Shock,[7] Reebok, Sanrio,[8] Mosley Tribes[9] and Warner Bros.
Lawn has also launched other projects, includinge Belle of the Brawl, a women's contemporary brand LABISM, a concept store located in Manila, and JUNYA MAFIA, a unisex label alongside her husband and brother-in-law.[10]
References[edit]
- ↑ "Miss Lawn Of Hellz Bellz On Upcoming Collection At Agenda NYC 2015 - Global Grind". Global Grind. 28 January 2015.
- ↑ "MISS LAWN". Fatlace™ Since 1999.
- ↑ "HELLZ BELLZ INTERVIEW - Sneaker Freaker". Sneaker Freaker.
- ↑ "The Design Desk: Lanie Alabanza-Barcena Introduces New "Hellz" - Transworld Business". Transworld Business. 6 September 2011.
- ↑ "Bobby Hundreds' 50 Greatest Streetwear Brands of All Time50. Primitive". Complex. Retrieved 2018-12-14.
- ↑ "'80s Rock 'n' Roll is Reborn in the Newest Vans x Hellz Collaboration". Teen Vogue. July 11, 2011. Retrieved September 12, 2015.
- ↑ "News - CASIO". casio.com.[permanent dead link]
- ↑ "Designer Collections Hellz Bellz". Sanrio. Retrieved 2015-09-14.
- ↑ "Hypebeast. Driving Culture Forward". hypebeast.com. Retrieved 2023-01-16.
- ↑ "» Lanie and Bam Barcena: Never Not Working". statusmagonline.com.
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