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Ingrid Sanders

From EverybodyWiki Bios & Wiki

Ingrid Sanders is the CEO and founder of online learning site Popexpert.[1][2] She is also a frequent speaker at tech and entrepreneurship conferences[3] and writes for The Huffington Post.[4]

Early career[edit]

Ingrid graduated from the University of Missouri with B.A.'s in Journalism and Interdisciplinary studies in 2000. She then completed her MBA at the SDA Bocconi School of Management in 2003 with an emphasis in Entrepreneurship. Ingrid's first corporate job was helping internet subscribers use technology at Prodigy in 1998. Two years later she was the Marketing Manager for Italian software developer and interactive agency Think creating innovative web projects for Peroni, Solvay, and Bosch. From 2003-2004, Ingrid served as a Consultant for the United Nations Development Programme on the United Nations Millennium Project.[5] She then served as Director of Strategy and Research for Iridium Group and the Director of Marketing Strategy at Acronym Media before spending three years as the General Manager for Online Advertising at The Active Network ( Ingrid's final corporate role was as the Managing Director of Digital Strategy and Partnerships at TargusInfo (now Neustar).[6]


Popexpert was inspired by the six-month sabbatical Ingrid experienced in 2012.[7] She used the time to study topics related to mindfulness and well being, receiving certification as a Jivamukti Yoga[8] instructor and training as a health coach with the Institute for Integrative Nutrition.[9]

The company raised $2 million in seed funding led by Learn Capital[10] in 2013[11] and is viewed as part of the new Sharing Economy.[12]

Speaking arrangements[edit]

Year Title Event
June 2014 Mindful Minutes in Our Society[13] TEDx Market Street[14]
2014 Build from purpose, find alignment, understand values Big Omaha Tech Conference[15]
June 2013 Panel on Building Community and Meditation Session[16] LeWeb London
September 2011 Digital CRM Data Activation TARGUSInfo Interactive Insights Summit
July 2011 Driving Success Through Data Management, It Takes a Village Adobe Customer Event
March 2011 A Tour of Human Ecommerce: What's For Sale?[17] SXSW South by Southwest
July 2010 Breakfast Presentation OMMA AdNets Los Angeles
May 2010 Behaviorally Targeted Advertising—Holy Grail or Third Rail[18] Web 2.0 Summit
March 2010 Behavioral Analytics and Search Data-Driven Marketing Search Engine Strategies NYC[19]
March 2010 Consumer Privacy vs Advertiser Revenue SXSW South by Southwest Smackdown
February 2010 The Power of Pricing: New Strategies for True Optimization Rubicon Project Panel Event
December 2009 Target Spotlight Presentation New York Publisher Digiday
June 2009 Whistle-Stop Tour Philadelphia Online Marketing Summit
February 2009 Keynote Panel "Big Brands, Big Plans" Online Marketing Summit
September 2007 Work of Mouth Marketing Workshop Promo Live Chicago


  1. "Popexpert connects you with online video advice from experts worldwide" "Mashable" October 13, 2013
  2. "How I Did It: Ingrid Sanders, Founder and CEO popexpert" "Maria Shriver" November 26, 2013
  3. "SXSW's Entrepreneurs to Watch" "Entrepreneur" March 17, 2014
  4. "Find Sabbatical at Home or Away" The Huffington Post October 2, 2013
  5. "Advisory Inputs" "United Nations Millennium Project" Retrieved August 1, 2014.
  6. "NAI: Behaviorally-targeted online ads twice as effective" "Biz Report" March 26, 2010
  7. "Want to learn something new? The new site you should know about" "The Muse" October 9, 2013
  8. "Archived copy". Archived from the original on 2014-08-11. Retrieved 2014-08-01. Unknown parameter |url-status= ignored (help)CS1 maint: Archived copy as title (link)
  9. "Popexpert's Ingrid Sander's Must-Have Apps" NBC News April 9, 2014
  10. "Techcrunch"
  11. "PopExpert, co-founded by Ingrid Sanders, Raises $2 Million in Seed Funding" Archived 2014-09-12 at the Wayback Machine "News on Women" Retrieved August 1, 2014
  12. "Making Meditation and Yoga more Flexible" "EuroNews" June 6, 2013
  13. "Mindful Minutes in Our Society" "TEDx" June 18, 2014
  14. "TEDx MarketStreet" "TEDx" June 18, 2014
  15. "Women Entrepreneurs Impress at Big Omaha Tech Conference" "Lipstick and Politics" May 14, 2014
  16. "Interview with Ingrid Sanders, popexpert CEO" "Entrepreneur Handbook" July 8, 2013
  17. "A Tour of Human Ecommerce: What's For Sale?" Archived 2014-09-13 at the Wayback Machine "SXSW Schedule 2011" March 14, 2011
  18. "Behaviorally Targeted Advertising -- Holy Grail or Third Rail" "Web 2.0 Expo" Retrieved August 1, 2014
  19. "SES New York Speakers" Archived 2014-09-12 at the Wayback Machine "" Retrieved August 1, 2014

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