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Lantronix, Inc.

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Lantronix, Inc.
Public
Traded asNASDAQLTRX
ISIN🆔US5165482036
Industry
Founded 📆1989
Founder 👔Bernhard Bruscha
Headquarters 🏙️, ,
Area served 🗺️
Worldwide
Key people
Members
Number of employees
145
🌐 WebsiteLantronix.com
📇 Address
📞 telephone

Lantronix, Inc. is an American company providing Internet of things (IoT) products. Lantronix is headquartered in Irvine, California. The company is known for being a major player in the device server, connectivity, and Information technology management markets. The company was founded in June 1989 by Bernhard Bruscha.[1] Lantronix's mission is to "simplify... IoT projects while providing secure access to data".[2]

Lantronix develops machine to machine (M2M) technologies.[3]

On December 7, 2015, Lantronix announced Jeffrey Benck as President and Chief Executive Officer.[4] This change marked a shift in Lantronix towards an IoT solution and Information technology management company. In order to achieve this goal, the management team was rehauled. One of the major changes was bringing in a new Vice President of marketing Shahram Mehraban.[5]

History[edit]

Early years[edit]

Lantronix was founded in 1989 in Irvine, California by Bernhard Bruscha.[6] The company entered the print server market in 1993 and introduced the first single-port external device server a couple of years later (1995).

Fred Thiel Era[edit]

Fred Thiel was introduced as the CEO in 1998 and helped the company become public in August 2000.[7]

Marc Nussbaum Era[edit]

In 2002 Lantronix introduced Marc Nussbaum as the company's CEO. A year later the XPort was introduced as the first fully integrated embedded server. Under Nussbaum, the company grew into an IT management company.[8] The introduction of the Lantronix Spider was the first step into the ITM market.

Jerry Chase Era[edit]

In February 2008, Lantronix announced Jerry Chase as their new CEO.[9] Lantronix would develop the XPort Pro the world's smallest Linux networking server.[10]

Kurt Busch Era[edit]

At the company's annual stockholder meeting Kurt Busch was elected as the new CEO (August 23, 2011).[11] During his time, the Lantronix's xPrintServer bloomed, achieving numerous awards.[12] The product would pivot the company into the smartphone and tablet printing business. On November 18, 2015, Kurt Busch resigned from his role as CEO.

Jeff Benck Era[edit]

Jeffrey Benck would be introduced as the company's current CEO on December 7, 2015.[13] Benck was previously the CEO of Emulex. The goal was to propel Lantronix into the next level and strengthen Lantronix's position as a market leader in the industrial internet of things (IoT).[14] Benck has brought stock prices to their highest point since 2008.[15]

Product range[edit]

Lantronix focuses on IoT building blocks, IoT Gateways, IT Infrastructure Management, and Mobile Printing. They also provide professional services and software.[16][17]

  • IoT building blocks
  1. Embedded Device Servers and Modules
  2. System on Modules
  3. Evaluation Kits
  4. System on Chips
  5. External Device Servers and Networking Solutions
  6. Industrial Ethernet Switches
  • IoT Gateways
  1. Embedded IoT Gateways
  2. External IoT Gateways
  • IT Infrastructure Management
  1. Branch Office Managers
  2. Console Managers
  3. Integrated Remote KVM Over IP Solutions
  4. Central Management Software
  • Mobile Printing
  1. xPrintServer Office
  2. xPrintServer - Cloud Print Edition

References[edit]

  1. "Terms of Service Violation". www.bloomberg.com.
  2. "Investor Relations". Lantronix. Retrieved 2018-09-21.
  3. "Lantronix | SDN & NFV Products, Open Source Projects, & S". sdxcentral.com. Retrieved 2018-09-21.
  4. "Jeff Benck is reshaping industry stalwart Lantronix". www.newelectronics.co.uk.
  5. "Headcount: The Latest in Hirings, Firings And Retirings for Febru".
  6. "Bernhard Bruscha: Executive Profile & Biography". Bloomberg. Retrieved 2018-09-21.
  7. "Frederick Thiel - Lantronix Inc (ltrx) - The Wall Street Transcript". twst.com. Retrieved 2018-09-21.
  8. "Lantronix, Inc. Announces Resignation of President and CEO Marc Nussbaum Nasdaq:LTRX". globenewswire.com. Retrieved 2018-09-21.
  9. "Lantronix, Inc. Names Jerry Chase President and Chief Executive Officer Nasdaq:LTRX". globenewswire.com. Retrieved 2018-09-21.
  10. "XPort Pro : El servidor Linux más pequeño del mundo". fayerwayer.com. Retrieved 2018-09-21.
  11. "www.eetimes.com/document.asp?doc_id=1260113". eetimes.com. Retrieved 2018-09-21.
  12. "Review: Lantronix xPrintServer Home Edition". WIRED.
  13. "Former Emulex CEO Jeffrey Benck Joins Lantronix as President and Chief Executive Officer". Lantronix. Retrieved 2018-09-21.
  14. "Jeff Benck is reshaping industry stalwart Lantronix". newelectronics.co.uk. Retrieved 2018-09-21.
  15. "Lantronix Reports Year-over-Year Revenue Growth of 9 percent - Investing News Network". 23 August 2018.
  16. "Lantronix Secure Device Networking and IT Management Products". lantronix.com. Retrieved 2018-09-21.
  17. "Lantronix Products | Mouser Europe". mouser.com. Retrieved 2018-09-21.


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