Leiki
| Ltd. | |
| ISIN | 🆔 |
| Industry | Information technology |
| Founded 📆 | 2000 (Helsinki, Finland) |
| Founder 👔 | |
| Headquarters 🏙️ | , |
Area served 🗺️ | |
Key people | Petrus Pennanen (CEO) |
| Products 📟 | Leiki Focus |
| Members | |
Number of employees | |
| 🌐 Website | www.leiki.com [1] |
| 📇 Address | |
| 📞 telephone | |
Leiki is a software company that provides patented software technology that automatically targets advertising and recommends content. It is based on detailed automatic content analysis and real-time learning of the user's preferences.[1] Leiki's customers include publishers, retailers and advertising companies in Europe and US. Leiki has offices in Helsinki, Finland and San Mateo, California.
Products
Leiki Focus
Leiki Focus is designed to automatically target advertising and recommend content based on contextual and behavioural relevancy. The product analyses content topics using a detailed ontology and follows the user's browsing history to update a real-time individual interest profile[2] This enables new methods of more interesting advertising (leading to higher cost per impression and click-through rate) and discovery of relevant content from a publisher's archive and services that the user is not yet aware of.
Leiki Focus usually integrates content by screen scraping, but also supports various formats such as RSS or XML. Supported advertisements can be text ads, rich media ads, Javascript tags from third party ad servers or synchronized combo ads that display a targeted ad simultaneously on multiple ad slots. Leiki Focus includes a platform for dynamic creatives called SmartBanners, which select the most relevant product or message to be shown based on page context or user interests. Content recommendations are usually shown through a configurable widget platform or via HTTP REST / JSON API.[3]
History and technology
Leiki was founded in June 2000 in Helsinki, Finland.[4] Leiki is a pioneer in the Semantic Web technologies and has been developing an extensive standards-based ontology and a reasoning engine which is the foundation of the company’s content and user profiling technology. The software is based on an ontology of more than 2M hand-crafted concepts and extraction patterns that allows it to analyse the topics present in textual content and to build detailed profiles of content and users based on their click-stream.[3]
Awards
2005 Red Herring's Top 100 European technology companies;[5] 2007 European ICT Prize;[6][7] 2007 Newspaper Awards, Most Innovative Technology[8] for Financial Times Mobile News Reader;[9] 2008 Media Innovation of the Year Award.[10] 2015 Good Practice for Environmental Information, Office of the United Nations High Commissioner for Human Rights [11]
References
- ↑ http://www.leiki.com/company
- ↑ "Archived Copy". Archived from the original on 2015-02-14. Retrieved 2015-11-22.CS1 maint: Archived copy as title (link)
- ↑ 3.0 3.1 "Archived Copy". Archived from the original on 2015-04-20. Retrieved 2015-11-22.CS1 maint: Archived copy as title (link)
- ↑ "Archived Copy". Archived from the original on 2015-04-20. Retrieved 2015-11-22.CS1 maint: Archived copy as title (link)
- ↑ http://www.digitoday.fi/page.php?page_id=66&news_id=200510305
- ↑ European IST Grand Prize
- ↑ http://www.euro-case.org/publications/2007EISTP_book.pdf
- ↑ "Archived Copy". Archived from the original on 2011-05-10. Retrieved 2015-11-22.CS1 maint: Archived copy as title (link)
- ↑ http://www.ft.com/servicestools/newstracking/ftmobile
- ↑ http://www.mtl.fi/node/718
- ↑ "Archived Copy". Archived from the original on 2015-10-14. Retrieved 2015-11-22.CS1 maint: Archived copy as title (link)
External links
This article "Leiki" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
