Len Short
Len Short | |
|---|---|
| Born | Boston, Massachusetts |
| Nationality | American |
| Education | |
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Len Short is an American business magnate, entrepreneur, and investor. He specializes in strategies for brand-driven digital media platforms. He is the founding Chairman and Chief Executive Officer of LotLinx, which provides artificial intelligence technology for the automotive marketing industry.[1]
Education[edit]
Short attended Northfield Mount Hermon School, a college-preparatory school in Northfield, Massachusetts, as well as Boston University.[2]
Career[edit]
Short held a number of senior management positions in the digital advertising and marketing space at corporations such as Digitas, BBDO (formerly Ross Roy Direct), and NW Ayer.[3] Short was Chief Marketing Officer of Charles Schwab Corporation from 1995 to 2000.[4][5]
AOL Time Warner[edit]
Short joined AOL Time Warner in 2003 as Executive Vice President of Brand Marketing.[6][4]
Product RED[edit]
In 2004, Short was a founding partner, business development lead, and Chief Marketing Officer of Product RED, a charitable organization created with Bono with support from the Bill and Melinda Gates Foundation.[4][7]
LotLinx[edit]
Short became an angel investor and founded LotLinx in 2012. Short is the founding Chairman and Chief Executive Officer of LotLinx, which provides marketing automation for the automotive industry.[2][8][9][10][11]
References[edit]
- ↑ "Len Short (RED)ily Discusses Google, Bono & Steve Jobs". John Greathouse. Retrieved 11 May 2018.
- ↑ 2.0 2.1 "Len Short". AngelList. Retrieved 11 May 2018.
- ↑ "Len Short". Digital Marketing Strategies Conference. Retrieved 11 May 2018.
- ↑ 4.0 4.1 4.2 "Len Short". Digital Marketing Strategies Conference. Retrieved 11 May 2018.
- ↑ "SHORT RESIGNS AS SCHWAB AD CHIEF". AdAge. Retrieved 11 May 2018.
- ↑ "Media Q&A: A Conversation with Len Short". Adweek. Retrieved 11 May 2018.
- ↑ "Bono Reaches Across Retailers To Launch 'Red'". Adweek. Retrieved 11 May 2018.
- ↑ "How to capitalize on consumer engagement and turn your inventory faster". CBT Automotive Network. Retrieved 11 May 2018.
- ↑ "Brian Pasch Interviews LotLinx Founder, Len Short, On CBT News". LotLinx. Retrieved 11 May 2018.
- ↑ "4 Questions with Len Short of LotLinx". Auto Remarketing. Retrieved 11 May 2018.
- ↑ "Get 30 in 30 to Maximize Marketing ROI". Wards Auto. Retrieved 11 May 2018.
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