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Len Short

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Len Short
BornBoston, Massachusetts
NationalityAmerican
Education

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Len Short is an American business magnate, entrepreneur, and investor. He specializes in strategies for brand-driven digital media platforms. He is the founding Chairman and Chief Executive Officer of LotLinx, which provides artificial intelligence technology for the automotive marketing industry.[1]

Education[edit]

Short attended Northfield Mount Hermon School, a college-preparatory school in Northfield, Massachusetts, as well as Boston University.[2]

Career[edit]

Short held a number of senior management positions in the digital advertising and marketing space at corporations such as Digitas, BBDO (formerly Ross Roy Direct), and NW Ayer.[3] Short was Chief Marketing Officer of Charles Schwab Corporation from 1995 to 2000.[4][5]

AOL Time Warner[edit]

Short joined AOL Time Warner in 2003 as Executive Vice President of Brand Marketing.[6][4]

Product RED[edit]

In 2004, Short was a founding partner, business development lead, and Chief Marketing Officer of Product RED, a charitable organization created with Bono with support from the Bill and Melinda Gates Foundation.[4][7]

LotLinx[edit]

Short became an angel investor and founded LotLinx in 2012. Short is the founding Chairman and Chief Executive Officer of LotLinx, which provides marketing automation for the automotive industry.[2][8][9][10][11]

References[edit]

  1. "Len Short (RED)ily Discusses Google, Bono & Steve Jobs". John Greathouse. Retrieved 11 May 2018.
  2. 2.0 2.1 "Len Short". AngelList. Retrieved 11 May 2018.
  3. "Len Short". Digital Marketing Strategies Conference. Retrieved 11 May 2018.
  4. 4.0 4.1 4.2 "Len Short". Digital Marketing Strategies Conference. Retrieved 11 May 2018.
  5. "SHORT RESIGNS AS SCHWAB AD CHIEF". AdAge. Retrieved 11 May 2018.
  6. "Media Q&A: A Conversation with Len Short". Adweek. Retrieved 11 May 2018.
  7. "Bono Reaches Across Retailers To Launch 'Red'". Adweek. Retrieved 11 May 2018.
  8. "How to capitalize on consumer engagement and turn your inventory faster". CBT Automotive Network. Retrieved 11 May 2018.
  9. "Brian Pasch Interviews LotLinx Founder, Len Short, On CBT News". LotLinx. Retrieved 11 May 2018.
  10. "4 Questions with Len Short of LotLinx". Auto Remarketing. Retrieved 11 May 2018.
  11. "Get 30 in 30 to Maximize Marketing ROI". Wards Auto. Retrieved 11 May 2018.


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