Leonisa
 | |
| Private | |
| ISIN | 🆔 |
| Industry | Apparel and Fashion |
| Founded 📆 | November 20, 1956 |
| Founder 👔 | Joaquin Eduardo Urrea and Julio Ernesto Urrea |
| Headquarters 🏙️ | , |
Area served 🗺️ | Worldwide |
| Products 📟 | women's inner-wear, swimwear, men's underwear, shapewear, bras, panties, sports underwear, post-surgical compression garments |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Leonisa is a Colombian clothing manufacturer specializing in lingerie, shapewear, swimwear, and underwear for men and women. Founded in 1956 and headquartered in Medellín, the company operates internationally, with distribution across Latin America, North America, and Europe.[1] The company maintains production facilities primarily in Latin America.
History
Leonisa was founded in Medellín, Colombia, in November 1956 by brothers Joaquín Eduardo Urrea and Julio Ernesto Urrea.[2] The company initially focused on women's undergarments and established its first manufacturing facility that same year. In 1965, Leonisa expanded regionally by opening a plant in Costa Rica to supply Central American markets.[3]
By the late 1980s, the company began its European expansion, starting with Spain, and subsequently entered markets in the United Kingdom, Germany, France, and Italy.[4] In 1993, Leonisa introduced the "Magic Up" bra, aimed at enhancing bust appearance.[5]
In February 2020, Leonisa entered a retail partnership with Victoria’s Secret to make its shapewear products available via the latter’s online platform in the United States.[6]
Products
Women’s intimate apparel
In 2009, Leonisa introduced a brand that targets girls and women between the ages of 14 and 25.[7]
Swimwear
Launched in the 1990s, the swimwear line includes basic swimwear, one-piece swimsuits, control and slimming swimwear, push-up swimsuit tops, cover-ups, and other products.[8]
References
- ↑ "Leonisa. Los visionarios". Dinero. Archived from the original on 25 November 2016. Retrieved 4 June 2025.
- ↑ Cite error: Invalid
<ref>tag; no text was provided for refs nameddinero - ↑ Ramírez, Carlos Enrique (31 March 2006). "Internacionalización de Leonisa: Una empresa colombiana de ropa interior". Estudios Gerenciales (in español) (98): 25–56. ISSN 0123-5923.
- ↑ "La colombiana Leonisa mantiene el tipo en España: crece un 7% y alcanza los seis millones de euros". Modaes. Retrieved 4 June 2025.[dead link]
- ↑ "Leonisa 60 años: la historia del brassier en Colombia". Fashion Radicals (in español). Retrieved 4 June 2025.[dead link]
- ↑ Moss, Loren (11 February 2020). "Victoria's Secret Inks Deal With Colombia's Leonisa, Publisher of 'Whites Only' Catalogs". Finance Colombia. Retrieved 4 June 2025.
- ↑ "TQM by Leonisa desfiló en ColombiaModa Perú 2010". Archived from the original on 2016-11-24. Retrieved 2016-11-24. Unknown parameter
|url-status=ignored (help) - ↑ Ramírez, Carlos Enrique (2006-03-31). "INTERNACIONALIZACION DE LEONISA: UNA EMPRESA COLOMBIANA DE ROPA INTERIOR". Estudios Gerenciales (in español) (98): 25–56. ISSN 0123-5923.
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