Lilly Drogerie
| File:Lilly Drogerie.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Retail |
| Founded 📆 | 2003 |
| Founder 👔 | |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
| Members | |
Number of employees | 4797 |
| 🌐 Website | lilly |
| 📇 Address | |
| 📞 telephone | |
Lilly Drogerie (usually shortened to Lilly) is a retail chain specializing in health, body care and beauty products under the "health and beauty" concept. Founded in Serbia in 2003, the company now operates in three countries in Europe: Serbia[1], Bulgaria and Greece.
History
Lilly Drogerie was founded in 2003 by Mladen Grujić. Initially, it operated only within the territory of Serbia with its headquarters in Belgrade. Over more than two decades of operations, the company has built a network of more than 200 stores across the country.
In 2010, the company began its international expansion by entering the Bulgarian market, and since 2021, it has also been present in Greece under the name Lili Drogerie.
Operations by country
| Country | Present since | Number of stores | Employees (2026) |
|---|---|---|---|
| Serbia | 2003 | 230[2] | 3,256 |
| Bulgaria | 2010 | 130[3] | 1,126 |
| Greece | 2021 | 49[4] | 412 |
Private label brands
Lilly Drogerie develops and sells products under its own private labels, covering various categories ranging from baby and maternal care to cosmetics, supplements, health and dietary products, including:
| Brand | Product type |
|---|---|
| LLUMS Cosmetics | Makeup |
| Mamma&baby | Infant and prenatal care |
| Velnea | Face, body, and hair care |
| Velnea Home | Room fresheners / ambient scents |
| Velnea Natural | Face and body cosmetics |
| Velnea kids | Children's dental hygiene |
| Velnea Young | Perfumes and lotions |
| Solevita | Vitamins and dietary supplements |
| Watte watte | Cotton wool and cotton products |
| Pflaster band | Band-aids / patches and bandages |
| Yesss!!! | Accessories |
| Pro-b-active | Probiotics |
| Home&Family | Household products |
| Lilly | Miscellaneous products |
| Moe28 | Feminine intimate hygiene |
| Pharmacy | Dietary supplements |
| Faro | Hair dyes |
| 21 | Nail polishes |
| Dentility | Oral hygiene |
| Dentility Kids | Children's oral hygiene |
References
- ↑ "Veridix i Lilly Drogerie: Logistika u službi lepote i zdravlja". PC Press (in српски / srpski). Retrieved 2019-12-21.
- ↑ "Apotekarska Ustanova Lilly Drogerie • Kompanija • Naši objekti" (in српски / srpski). Retrieved 2026-06-13.
- ↑ "Магазини — Лили Дрогерие" (in български). Retrieved 2026-06-13.
- ↑ "Τα Καταστήματά μας" (in Ελληνικά). Retrieved 2026-06-13.
- ↑ "Lilly Drogerie • Naši brendovi" (in српски / srpski). Retrieved 2026-06-13.
External links
- Official website Serbia
- Official website Bulgaria
- Official website Greece
This article "Lilly Drogerie" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Lilly Drogerie. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
