Lindsay Blackwell
Lindsay Blackwell (born August 3, 1989)[1] is the assistant director of social media at Fluency Media in Ann Arbor, Michigan.[2]
Early life[edit]
A native of Livonia, Michigan, Blackwell graduated from Stevenson High School in Livonia in 2007. Blackwell then went on to study English and linguistics[3] at The University of Michigan in Ann Arbor, Michigan.
Professional career[edit]
Shortly after graduating, Blackwell worked as the Box Office and Administrative Assistant at the Ann Arbor Symphony Orchestra (A2SO).[4] Blackwell was promoted to Marketing Manager of the A2SO after six months,[4] and worked in that position [5]until she applied for a social media director opening at the University of Michigan advertised as paying a $90,000 to $110,000 a year salary.[6]
Blackwell realized that she may not have the formal experience for such a high-profile role and needed a unique way to secure an interview.[7] She pored over the idea for several days and from a Friday evening to Monday morning, she created a website, dearlisarudgers.com, targeting Lisa Rudgers, the Vice President of Global Communications for The University of Michigan and the hiring manager. Blackwell described the website as an interactive cover letter,[8] featuring an embedded YouTube video describing her interest in the position. The campaign that followed spawned much coverage from local and national media, including American Public Media's Marketplace Money.[9]
Blackwell was successful in obtaining Rudgers' attention and was offered an interview less than 12 hours after the campaign's launch. Though she was not contacted about a follow-up interview,[10] the buzz generated by Blackwell's campaign led to other job offers, ultimately leading to a position at Ingenex Digital Marketing[11] in Ann Arbor. Blackwell now works at Fluency Media.[12]
References[edit]
- ↑ "Facebook: Lindsay Blackwell". Retrieved 18 August 2013.
- ↑ "Fluency Media: The Team". Retrieved 18 August 2013.
- ↑ "University of Michigan Linguistics". Retrieved 18 August 2013.
- ↑ 4.0 4.1 "LinkedIn: Lindsay Blackwell". Retrieved 18 August 2013.
- ↑ "Ann Arbor Symphony Orchestra: Press Release". Retrieved 18 August 2013.
- ↑ "Ann Arbor Symphony Orchestra: Press Release". Retrieved 18 August 2013.
- ↑ "UM: Social Media". Retrieved 18 August 2013.
- ↑ "6 Creative Cover Letters for Job App Inspiration". Retrieved 1 January 2014.
- ↑ "For a brilliant social media campaign". Retrieved 2 January 2014.
- ↑ "6 Creative Cover Letters for Job App Inspiration". Retrieved 1 January 2014.
- ↑ "Social Media Agency Announces New Social Media Director and Project Manager". Retrieved 2 January 2014.
- ↑ "The Management Team". Retrieved 2 January 2014.
External links[edit]
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