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Local Yokel Media

From EverybodyWiki Bios & Wiki

Local Yokel Media
ISIN🆔
IndustryInternet advertising
Founded 📆2011
Founder 👔
Headquarters 🏙️Stamford, Connecticut, United States
Area served 🗺️
Key people
Dick O'Hare (Founder and CEO)
Members
Number of employees
🌐 Websitehttp://www.localyokelmedia.com
📇 Address
📞 telephone

Local Yokel Media,[1] (LYM), is a hyperlocal online ad marketplace headquartered in Stamford, Connecticut[2] specializing in monetizing hyperlocal ad impressions.[3] Using Local Yokel Media, any local or national business serving a defined geography can target audiences in their immediate service areas on local online content communities.[1]

Local Yokel Media uses this method of geo-contextual[4] relevance to help firms target down to the community level in contextually relevant content. Founder & CEO Dick O'Hare[5] is a veteran of the digital media industry with 15 years in senior management positions at DoubleClick, AOL Media Networks and Yahoo Inc.[6]

References

  1. ↑ 1.0 1.1 McGlade, Alan. "Online Advertising, Coming Soon To A Neighborhood Near You". Forbes.
  2. ↑ "Stamford Innovation Center Adds Tenants Cashpath Financial, Local Yokel Media, Orthozon Technologies". PRLog.
  3. ↑ "Platform targets ads based on context, location - Advertising - BizReport". www.bizreport.com. 31 December 2021.
  4. ↑ "Local Yokel's Dick O'Hare on Reaching Deep Into Hyperlocal Communities | The Makegood". the-makegood.com. Archived from the original on 2012-07-15. Unknown parameter |url-status= ignored (help)
  5. ↑ Elliott, Stuart (July 17, 2011). "News From the Advertising Industry". New York Times.
  6. ↑ "404 Page". www.globenewswire.com.


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