Location-based commerce
Location-based Commerce (L-Commerce) refers to the localization of products and services through mobile commerce and context-aware computing technologies. L-commerce revolves around 5 key service areas:
- Location: determining the basic position of a person or a thing
- Navigation: plotting a route from one location to another
- Tracking: monitoring the movement of a person or a thing
- Mapping: creating maps of specific geographical locations
- Timing: determining the precise time at a specific location
Technologies
Providing location-based services involves several technologies.
- Position Determining Equipment (PDE) - identifies the location of a mobile device.
- Mobile Positioning Center (MPC) - a server that manages the location information from PDE.
- Geographic Information System (GIS) - geographic content consists of streets, road maps, addresses, and points of interest.
- Location-specific content - used in conjunction with geographic content to provide the location of particular services.
Applications
-Once a wireless device is detected in a location, advertising is directed to the device. -A dynamic billboard ad will be personalized specifically for the viewer. -Ads on vehicles such as taxicabs will change based on their location.
E-911 -alerts emergency rescue teams based on proximity.
Telematics and telemetry applications -integration of computers and wireless communications.
L-commerce can also provide the following benefits:
Enhanced Billing Personalized Portals Buddy Finder Emergency Assistance Service Call Routing Find Nearest Services
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