Ludwig's subathon
On March 14, 2021,[1] Ludwig Ahgren began a livestream on Twitch that ran for 30 days,[lower-alpha 1] ending on April 13, 2021.[4] The livestream was a "subathon". A "subathon", short for "subscription marathon", is a type of livestream on Twitch where every time a streamer receives a subscription—US$5 donations from viewers[5]—more time is added to a descending timer.[6][2] Once the timer reaches zero, the stream ends.[6] Ahgren received around 282,000 subscriptions during his subathon,[6] breaking the previous record set in 2018 by Tyler "Ninja" Blevins of the most concurrent subscribers on Twitch.[6][2][7]
Livestream
Stream content
The stream's content consisted of playing games, such as Super Mario Odyssey and Pokémon; cooking; talking, to his viewers or moderators; hosting movie nights; exercising in his garage; and sleeping.[7][8] When Ahgren had to take bathroom or sleep breaks from the livestream, his moderators would play videos or movies.[2][8] Once, Ahgren showered on the stream while wearing shorts.[8] Kotaku wrote, you can "just spend your whole day with Ahgren".[8]
Timeline
Ahgren began his Twitch livestream on March 14, 2021.[1] Initially, Ahgren thought the stream would last around 24 to 48 hours.[7] At the start of the subathon, every subscription added 20 seconds to the subathon's timer,[8] but it was later brought down to 10 seconds.[3][2][1] Ahgren instated a cap of a maximum of 100 gift subscription purchases by a single user, or US$500.[1][9] On March 17, 2021, Kotaku reported that since its start, the livestream had "rarely" dropped under 30,000 concurrent viewers, and had peaked past 50,000.[8] On March 27, 2021, Ahgren was absent due to a trip.[9] Fellow streamer and Ahgren's roommate Slime took over the stream during this period.[9] On April 1, 2021, NME reported that the stream averaged at 20,000 to 30,000 viewers.[1] Ahgren reached two million Twitch followers during the stream.[1]
On April 10, 2021, the stream was one second away from ending before subscriptions were quickly added to bring the timer up.[10][4] On April 13, 2021, Ahgren broke Tyler "Ninja" Blevins' record for the most concurrent subscribers on Twitch;[2][7][3] Ahgren had 271,000 as of that date, while Blevins' 2018 record was 269,154.[3] Blevins replied on Twitter by saying, "I would be lying if I said [I] wasn’t a little sad, but congrats [Ludwig] on holding the new sub record".[3] The subathon's timer did not run out; Ahgren set a cutoff date for the stream—April 13—to prevent it from continuing indefinitely.[3] For every subscription purchased on April 13, Ahgren donated US$5 per subscription to the Humane Society of the United States and St. Jude Children's Research Hospital.[3][7] The stream ended on April 13, 2021, at 9 PM (PDT), after running for 30 days.[lower-alpha 1][4]
Reception
Kotaku called the livestream "one of Twitch’s most consistent and comforting presences," and mentioned the presumed "mental and physical toll on everyone involved".[3] Screen Rant attributed the length of the livestream to its "unprecedented popularity".[4] In 2022, Dot Esports called his subathon the "most high-profile subathon".[11] PC Gamer incorrectly speculated that the stream would end after Ahgren's absence on March 27, 2021; on the stream, they wrote, "the beauty of this already historic stream is that the end is always in sight until it isn't".[9]
In reaction to Ahgren broadcasting his sleeping, streamer Lara6683 accused the Twitch community of sexism, saying "It’s so weird how differently folks react to a man sleeping on stream compared to a woman sleeping on stream".[8] According to Lara6683, sleep streams by women are criticized for their ease of making money, but men sleep streams are not.[8] Ahgren's stream induced discussion on the healthiness of "marathon" streams of such length;[8] although, Kotaku wrote, "it could be considered heartening that Ahgren is pioneering a new kind of marathon stream, in which working out and sleeping are just as important as gaming and talking with chat".[8]
Notes
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 Williams, Demi (2021-04-01). "Twitch streamer 'Ludwig' has been live for over two weeks". NME. Retrieved 2022-08-04.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Ludwig Ahgren breaks Twitch subscription record after 31-day stint". BBC News. 2021-04-14. Retrieved 2022-08-04.
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 "After Nonstop 31-Day Stream, Ludwig Breaks Ninja's All-Time Twitch Subscriber Record". Kotaku. 2021-04-13. Retrieved 2022-08-04.
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 "Ludwig's Historic Twitch Subathon Finally Ends Tomorrow". ScreenRant. 2021-04-12. Retrieved 2022-08-04.
- ↑ Tsiaoussidis, Alex (2022-07-29). "xQc has earned as much as $488k in Twitch subs this year". Dot Esports. Retrieved 2022-08-04.
- ↑ 6.0 6.1 6.2 6.3 Miceli, Max (2022-01-10). "What is a subathon on Twitch?". Dot Esports. Retrieved 2022-08-04.
- ↑ 7.0 7.1 7.2 7.3 7.4 Collins, Terry. "Streaming king: Ludwig Ahgren sets new world record for Twitch subscribers, passing 'Ninja'". USA TODAY. Retrieved 2022-08-04.
- ↑ 8.00 8.01 8.02 8.03 8.04 8.05 8.06 8.07 8.08 8.09 "Twitch Star's 'Never-Ending' Stream Shows No Signs Of Stopping, Despite Need To Eat, Sleep". Kotaku. 2021-03-17. Retrieved 2022-08-04.
- ↑ 9.0 9.1 9.2 9.3 published, Morgan Park (2021-03-26). "The end of Ludwig's absurd 2-week Twitch stream may finally be in sight". PC Gamer. Retrieved 2022-08-05.
- ↑ Galloway, Ryan (2021-04-10). "Ludwig's subathon timer hits one second before being saved by subscribers". Dot Esports. Retrieved 2022-08-04.
- ↑ Miceli, Max (2022-01-10). "What is a subathon on Twitch?". Dot Esports. Retrieved 2022-08-06.
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