Luke Scheybeler
Luke Scheybeler is a British entrepreneur, designer and creative director known for his work in sportswear and branding. He is the co-founder and former creative director of the cycling clothing brand Rapha.[1][2] He is the co-founder of the running apparel brand Tracksmith. Scheybeler runs the branding consultancy Scheÿbeler.[3]
Rapha
Scheybeler co-founded Rapha in March 2004 with Simon Mottram. Scheybeler established Rapha's brand identity, style and product range, leading all creative output for the first 6 years and establishing the brand's creative architecture, including Rapha's distinctive left arm stripe. He worked with photographer Ben Ingham to define Rapha's photographic style.[citation needed]
Scheybeler left Rapha in 2009.[4]
Tracksmith
Scheybeler co-founded Tracksmith in Boston, Massachusetts, in 2014 with former Puma marketing executive Matt Taylor.[citation needed]
Other work
Scheybeler worked with the Slipstream sports team Garmin Sharp on their branding and team kit design.[citation needed]
References
- ↑ "Finch's Quarterly Review". finchsquarterly.com. 4 February 2009. Archived from the original on 8 March 2009. Retrieved 27 March 2025. Unknown parameter
|url-status=ignored (help) - ↑ "Report: Making tracks". Monocle. No. 84. 8 October 2015. Archived from the original on 25 May 2015. Retrieved 27 March 2025.
- ↑ "New sportswear line Tracksmith on the right track". Financial Times. 31 October 2014.
- ↑ Montgomery, Angus (1 May 2014). "Rapha – building a brand through creativity". Design Week. Retrieved 27 March 2025.
External links
- Rapha website
- The Life and Times of the Cycling Jersey, Radio Show
- Rapha logo blog post
- Interview, thewashingmachinepost, 2009
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