Maison Yusif
Yusif Meizongo Jnr. (also known as Maison Yusif), is a Ghanaian perfumer, entrepreneur and CEO of What You Want Co (now Maison Yusif).[1][2][3][4] He is recognized as Ghana's first perfumer and his perfume brand as the first niche perfume house in Ghana.[5]
Early life and education[edit]
Meizongo was born on 10 June 1997 and hails from Newtown, a suburb of Accra in the Greater Accra Region of Ghana.[4] He attended the Islamic University in Ghana where he had his Bachelor's degree in Public relations.[6][7]
Career[edit]
Meizongo began his career as a footballer in 2011 playing for Unistar Academy in Côte d'Ivoire. In 2017, he established the perfume brand ‘WHAT YOU WANT Co’ perfumes after quitting the football team[4] and later went to institutions in Germany, Turkey, France, Nigeria, Côte d'Ivoire, Ethiopia and Dubai where he took courses in perfumery.[5][6]
Personal life[edit]
Meizongo is the last of nine siblings.[7]
Awards and nomination[edit]
In 2020, Meizongo was nominated for the 'Promising Entrepreneur of the Year' by the Ghana Business Awards Network.[8]
In 2021, his company was awarded the 'Emerging Brand of the Year' by the Global Business Summit in Accra. In 2021, he also received a Baron in the Cosmetic (Perfumery) Industry Award. In 2021, he was named as the 'Most Respected CEO in the Manufacturing (Perfumery) Industry' in Dubai.[9]
In 2022, he also received the 'Product of the Year Award'.[9][10]
In 2023, his brand 'The Vatican' was named the 'Niche Perfume of the year' at the Perfumista Awards held in France.[11] He also won the Pulse Awards Business Influencer Award in 2023 held in Accra.[12][13][14] In 2023, his brand also won the Best Business in Fragrance award at the 2nd edition of the Ghana Trade and Commerce awards.[15][16]
Philanthropy[edit]
Meizongo has a non-profit organization called 'Home of Humanity Foundation' which supports the education of children in the community.[17][18]
References[edit]
- ↑ "Maison Yusif's Leather To Excellence launch attracts huge turnout - MyJoyOnline". www.myjoyonline.com. 2023-05-15. Retrieved 2024-02-09.
- ↑ Mix, Pulse (2023-08-28). "The aromatic journey of Yusif Meizongo Jnr creating Ghana's best fragrance house". Pulse Ghana. Retrieved 2024-02-08.
- ↑ Mix, Pulse (2022-12-30). "Perfume brand what you want Co rebrands to Maison Yusif". Pulse Ghana. Retrieved 2024-02-09.
- ↑ 4.0 4.1 4.2 Online, Peace FM. "A Habit Of Smelling Good Becoming A Profession: The Maison Yusif Story". Peacefmonline.com - Ghana news. Retrieved 2024-02-09.
- ↑ 5.0 5.1 "Yusif Meizongo Jr: Tracing the path of Ghana's pioneer in perfumery - MyJoyOnline". www.myjoyonline.com. 2023-10-29. Retrieved 2024-02-08.
- ↑ 6.0 6.1 "Recounting the inspiring journey of Ghanaian perfumer Yusif Meizongo in his pursuit of greatness". GhanaWeb. 2023-08-25. Retrieved 2024-02-08.
- ↑ 7.0 7.1 "How Yusif Meizongo Created A Business Out Of People Loving His Perfume, Whenever He Tried Selling Items To Them | AmeyawDebrah.com". 2020-07-25. Retrieved 2024-02-09.
- ↑ "2020 Ghana Business Awards Gala nominations out – Glitz Africa Magazine". Retrieved 2024-02-09.
- ↑ 9.0 9.1 "Yusif Meizongo Jnr, a master perfumer from Ghana providing top-class perfumery to the world today". GhanaWeb. 2022-12-19. Retrieved 2024-02-08.
- ↑ Online, Peace FM. "Yusif Meizongo Jnr, The Man With An Exceptional Sense Of Smell". Peacefmonline.com - Ghana news. Retrieved 2024-02-09.
- ↑ "Maison Yusif's Vatican adjudged 2023 Best Niche Fragrance at Perfumista Awards in France - MyJoyOnline". www.myjoyonline.com. 2023-07-09. Retrieved 2024-02-09.
- ↑ "Maison Yusif picks up Pulse Business Influencer Award 2023 - MyJoyOnline". www.myjoyonline.com. 2023-10-13. Retrieved 2024-02-09.
- ↑ Desk, Publishing (2023-10-12). "Maison Yusif clinches the Pulse Awards Business Influencer Award | 3News". 3news.com. Retrieved 2024-02-09.
- ↑ Duah, Kofi (9 July 2023). "Maison Yusif's Vatican adjudged 2023 Best Niche Fragrance at Perfumista Awards in France". Graphic Online. Retrieved 9 February 2024.
- ↑ "Maison Yusif wins 2023 Best Business in Fragrance Award - Republic Online". 2023-06-03. Retrieved 2024-02-09.
- ↑ Duah, Kofi (3 June 2023). "Maison Yusif Wins the 2023 Best Business in Fragrance Award in Accra". Graphic Online. Retrieved 9 February 2023.
- ↑ "Maison Yusif continues to give back to society in a special way". GhanaWeb. 2023-03-07. Retrieved 2024-02-09.
- ↑ Inusah, Attractive Mustapha Nii Okai (6 February 2024). "From Ghana to Global Acclaim: Maison Yusif redefines perfumery standards". Modern Ghana. Retrieved 8 February 2023.
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