Mare Fair
| Mare Fair | |
|---|---|
| File:Mare Fair Balloon.png Official Logo of Mare Fair | |
| Status | Active |
| Genre | My Little Pony fan convention |
| Venue | Rosen Centre |
| Location(s) | Orlando, Florida |
| Country | United States |
| Inaugurated | 29 September – 1 October 2023 |
| Most recent | 5–7 September 2025 |
| Next event | 28–30 August 2026 |
| Attendance | 1262 in 2025 |
| Head Pony In Charge | Corpulent Brony |
| Organized by | Snowpity Inc. |
| Filing status | 501(c)(3) non-profit organization |
| Website | https://marefair.org/ |
Mare Fair (abbreviated as MF) is an annual convention for adult fans of My Little Pony: Friendship is Magic. The convention is held in Orlando, Florida. The convention made its debut in 2023, and was founded by the users of 4chan's /mlp/.
The next Mare Fair is set to take place 28-30 August 2026 at the Rosen Centre..[1][2]
Overview
Mare Fair is a convention for fans of the animated television show My Little Pony: Friendship is Magic. The major deviation from the typical pony convention is the strict exclusion of those under the age of 18.[3]
In contrast to other pony conventions, Mare Fair does not formally invite community guests, nor guest of honors. The convention is run by the community, for the community[3]. The convention has incorporated many well-received unofficial events alongside its own programming. Notable examples include the Cinemare Night, a screening of the 2017 My Little Pony: The Movie[4][5], and the Cosplay Contest; both were introduced during 2024 and organized by the attendees.
The locations and dates have varied over the years. In 2023, it was held in a now defunct Wyndham Orlando Resort International Drive.[6]. Mare Fair planned to keep their convention space for 2024, but the venue abruptly was demolished, prompting the organizers to look for another convention space. Marriott Orlando Airport Lakeside was chosen to be the last-minute venue for 2024[7]. Due to the bad reception towards the venue, Mare Fair chose to not renew the contract with Marriott, and instead went with Rosen Centre for 2025[1]
With the favorable outcome of Mare Fair 2025, Mare Fair has signed a 3-year convention contract with the Rosen Centre for 2026 to 2028.
Like other brony conventions, Mare Fair involves itself with charitable causes[8][9]. Mare Fair charities are focused on equine well-being.
A peculiar note is that Mare Fair always sold out its highest tier sponsor badges within the first day of their availability[10]. The occurrence of 2025 was well-documented, with the website overwhelmed the moment the badges went available due to the elevated traffic.[11]
Mare Fair is known for many flamboyant gestures. One notable event was the adoption of a road in front of Hasbro HQ at Pawtucket, Rhode Island[12][13]. Another less notable event was playing an advertisement at the Time Square[14]
History
Mare Fair was founded mostly by the users of the 4chan board /mlp/. It emerged in reaction to the shift within the broader fandom, mostly with the furry fandom, and the need for having an apolitical convention for adult fans of My Little Pony[15].
The planning for the convention commenced as far back as 2022.[8] as a reaction to Trotcon's 2022 performance[16]. Initial funding for the convention was done via an art pack[10]. Further funding was levied by the successful first-year badge sales[10]
As a project that originated from 4chan, Mare Fair communications are made via dedicated and official threads on 4chan's /mlp/ board. Public announcements are later shared in a more polished form via social media, or the convention's website. Many events and decisions are directly influenced by the /mlp/ community.
Venue, attendance count, charity beneficiary
The main beneficiary of Mare Fair Charity was Fallen Oak Equine Rescue and Rehabilitation, Inc. In 2024, the charity was planned to have more than one beneficiary, but the other party(s) rescinded from participation, making Fallen Oaks the sole beneficiary[17]. In 2025, Fallen Oaks became the de-facto charity partner, helping with organizing and distributing charity funds.
Mare Fair 2025 broke the fandom charity record of $111,186.90 raised by Ponyville Ciderfest in 2023[18], with a sum of $115,660[19] from the charity auction alone.
| Year | Dates | Venue | Attendance | Charity Beneficiary | Charity |
|---|---|---|---|---|---|
| 2023[6] | September 29 - October 1 | Wyndham Orlando Resort International Drive | 525[20] | Fallen Oak Equine Rescue and Rehabilitation, Inc. | $60,372 |
| 2024[7] | September 27-29 | Marriott Orlando Airport Lakeside | 1026[20][21] | Fallen Oak Equine Rescue and Rehabilitation, Inc. | $112,748[22][23] |
| 2025[1] | September 5 - 7 | Rosen Centre | 1262 | Fallen Oak Equine Rescue and Rehabilitation, Inc., Rainbow's Edge Equine, Royal Blessings Rescue, Sixteen Hands Horse Sanctuary, South West Florida Horse Rescue, and Stricker Sunshine Rescue Ranch[24] | $115,660[19] |
See also
- BronyCon
- Ponyville Ciderfest
- TrotCon
- Everfree Northwest
- Music of the My Little Pony: Friendship Is Magic fandom
- My Little Pony fan convention
- /mlp/
- Charity of the My Little Pony: Friendship Is Magic fandom
References
- ↑ 1.0 1.1 1.2 "Mare Fair 2025 Website".
- ↑ Sethisto. "Mare Fair Returns to Orlando, Florida for 2024". Retrieved 2025-08-20.
- ↑ 3.0 3.1 "Mare Fair 2025 About Page". Archived from the original on June 19, 2025. Unknown parameter
|url-status=ignored (help) - ↑ "/mlp/ - Pony » Thread #41186810". desuarchive.org. Retrieved 2025-08-20.
- ↑ "Cinemare night announcement".
- ↑ 6.0 6.1 "Mare Fair 2023 Website". Archived from the original on October 1, 2023. Unknown parameter
|url-status=ignored (help) - ↑ 7.0 7.1 "Mare Fair 2024 Website". Archived from the original on September 29, 2024. Unknown parameter
|url-status=ignored (help) - ↑ 8.0 8.1 "Snowpity Inc. Annual Report 2023" (PDF).
- ↑ "Snowpity Inc. Annual Report 2024" (PDF).
- ↑ 10.0 10.1 10.2 "Horse News - Mare Fair 2023". Archived from the original on June 13, 2025. Unknown parameter
|url-status=ignored (help) - ↑ "Mare Fair's official statement on 2025's badge sale".
- ↑ "Mare Fair adopts a road in front of Hasbro HQ". 13 July 2023.
- ↑ "Google Maps". Google Maps. Retrieved 2025-08-20.
- ↑ "Mare Fair ad being played at the Time Square". 6 August 2023.
- ↑ "Mare Fair Code of Conduct page". Archived from the original on June 19, 2025. Unknown parameter
|url-status=ignored (help) - ↑ "Trotcon's document" (PDF).
- ↑ "/mlp/ - Pony » Thread #41287049". desuarchive.org. Retrieved 2025-08-24.
- ↑ "About Us & Archives". Ponyville Ciderfest 2024. Archived from the original on 2025-04-09. Retrieved 2025-09-15.
- ↑ 19.0 19.1 Sethisto. "Mare Fair Breaks Their Previous Fandom Record at the Charity Auction - 115k!". Retrieved 2025-09-15.
- ↑ 20.0 20.1 Hope, Joshua (2024-10-22). "Record-Breaking Attendance at Mare Fair 2024: Over 1,000 Fans Join the Fun!". Snowpity, Inc. Retrieved 2025-08-20.
- ↑ Sethisto. "Mare Fair 2025 is a Go. 1026 People Attended in 2024". Retrieved 2025-08-20.
- ↑ Hope, Joshua (2024-10-16). "Mare Fair 2024 Charity Results". Snowpity, Inc. Retrieved 2025-08-20.
- ↑ Sethisto. "Mare Fair Breaks Charity Auction Records with $103,483 Earned for Fallen Oak Equine Rescue". Retrieved 2025-08-20.
- ↑ "Mare Fair 2025 Conbook" (PDF). Mare Fair 2025 Website. Archived from the original (PDF) on 2025-09-12. Retrieved 2025-09-15.
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