Martin Reimann
Martin Reimann is a psychologist and marketing researcher. He currently teaches and researches marketing as an assistant professor of marketing at the Eller College of Management of The University of Arizona.
Research
His research focuses on consumer psychology, especially the role of positive and negative affect in consumption, and is aimed at identifying an overarching framework for how consumers utilize emotional information to arrive at decisions.[1] Specifically, he is interested in reward and reinforcement, food consumption, and relationship management. Reimann's research also deals with accuracy of survey responses and the triangulation of different data forms.[2] His work was published in the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing, among other journal outlets.
Service
Martin Reimann helped found (with Oliver Schilke) the Journal of Neuroscience, Psychology, and Economics,[3] which is an official journal of the American Psychological Association.[4]
References
- ↑ Reimann, Martin; Bechara, Antoine (2010). "The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research". Journal of Economic Psychology. 31 (5): 767–776. doi:10.1016/j.joep.2010.03.002.
- ↑ "Homburg, Klarmann, Reimann, & Schilke 2012".
- ↑ Reimann, Martin; Schilke, Oliver (2008). "Editorial". Journal of Neuroscience, Psychology, and Economics. American Psychological Association. 1 (1): 3–3. doi:10.1037/h0091584. ISSN 2151-318X.
- ↑ "Journal of Neuroscience, Psychology, and Economics". Association for NeuroPsychoEconomics. Retrieved December 29, 2021.
External links
- Marketing Department at The University of Arizona
- Journal of Neuroscience, Psychology, and Economics
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