Maser Group
| Private | |
| ISIN | 🆔 |
| Industry | electronics company |
| Founded 📆 | 2014 |
| Founder 👔 | Prateek Suri |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Maser Group is an electronics manufacturing company founded in 2014 by Prateek Suri. Headquartered in UAE, the company operates in Africa.[1][2]
History
Maser Group was first established when Suri was in India. Following the high demands of home electronics in Africa and Middle East, the company moved to UAE. As of 2024[update], Maser Group has recorded annual revenues of around 1 billion dollars. In 2025, it was recognized as one of Africa's unicorn startups.[3][4][5] The same year, Maser Group electronic division got acquired.[6] In a 2021 market survey by Daily News for dominating brands in Africa and their market share, Maser Group has 74 percent, Chinese Hisense had 10 percent, TCL has 8 percent, Xiaomi has 6 percent, and Haier has 2 percent.[7]
In 2025, Maser Group expanded its presence in Africa through land acquisitions intended for future artificial intelligence and data centre developments, while evaluating opportunities in related infrastructure and agriculture sectors.[8][9][10]
References
- ↑ "Maser Group | Company Profile". pitchbook.com. Retrieved 2025-09-26.
- ↑ "Maser Group surpasses $1 billion revenue mark". NTV Kenya. 2024-07-29. Retrieved 2025-09-27.
- ↑ Partners, N. M. (2024-10-05). "Africa's rising unicorns: The continent's tech giants leading the charge". Nairametrics. Retrieved 2025-09-26.
- ↑ Kisakye, Frank (2023-05-09). "The untold story of Africa's newest unicorn, Maser Group". The Observer. Retrieved 2025-09-26.
- ↑ Onwuegbuchi, Chike (2023-09-26). "The Rising Stars: 7 Unicorns Shaking the African Continent". Nigeria CommunicationsWeek. Retrieved 2025-09-26.
- ↑ Olaitan, Ayoola (2025-08-02). "Prateek Suri unlocks landmark African deal, expands Maser Group's footprint into an estimated $2billion". Nairametrics. Retrieved 2025-10-06.
- ↑ "Maser Group's Q4 four net profit up by 29 percent in 2021". Daily News - Tanzania Standard Newspapers. 2022-06-12. Retrieved 2025-10-06.
- ↑ Akintaro, Samson (2026-02-06). "Dubai's Maser Group to invest $1.6bn in Nigeria, others". Nairametrics. Retrieved 2026-02-23.
- ↑ AFP (2026-01-29). "The new oil is land: How Prateek Suri is building Africa's AI backbone". The Guardian. Lagos, Nigeria. Retrieved 2026-02-23.
- ↑ Ibeh, Royal (2026-02-07). "Maser's $1.6bn Africa bet targets land, power and data". BusinessDay. Lagos, Nigeria. Retrieved 2026-06-16.
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