Mattel, Inc.

Mattel, Inc.
	File:Mattel (2019).svg Aerial Mattel Headquarters El Segundo May 2012.JPG Logo used since 2019
	File:Aerial Mattel Headquarters El Segundo May 2012.JPG Headquarters in El Segundo, California
Formerly	Mattel Creations (first incarnation); Mattel Inc.:Toymakers; (1945–1969);
Type	Public
Traded as	NASDAQ: MAT; S&P 400 component; NYSE: MAT (1963-2009) S&P 500 component (until 2019)
ISIN	🆔
Industry	Toys and entertainment
Founded 📆	January 1945; 81 years ago, in Los Angeles, California, U.S.
Founders 👔	Harold Matson; Ruth Handler; Elliot Handler;
Headquarters 🏙️	El Segundo, California, U.S.
Area served 🗺️	Worldwide
Key people	Ynon Kreiz (chairman and CEO); Steven Totzke (president and CCO);
Products 📟	Toys; Games; Action figures; Dolls; Toy cars; Plush; Building sets; Film and television; Digital content; Digital gaming; Music; Live events; Publishing services;
Brands	American Girl; Barbie; Barney; Bob the Builder; Enchantimals; Ever After High; Fireman Sam; Fisher-Price; Hot Wheels; Little Tikes; Matchbox; Masters of the Universe; Max Steel; Mega; Monster High; My Scene; Pictionary; Pingu; Polly Pocket; Princess of Power; Thomas & Friends; U.B. Funkeys; Uno; Whac-A-Mole;
Revenue🤑	US$5.38 billion (2024)
Operating income	US$694 million (2024)
Net income	US$542 million (2024)
Total assets	US$6.54 billion (2024)
Total equity	US$2.26 billion (2024)
Members
Number of employees	c. 33,000 (December 2023)
Divisions	Mattel Digital Games; Mattel Films; Mattel Studios; Mattel Television;
Subsidiaries	American Girl; Fisher-Price; Mattel163 (50%); Mega Brands;
🌐 Website	mattel.com
📇 Address
📞 telephone
	Footnotes / references; ;

Mattel, Inc. (/məˈtɛl/ mə-TEL) is an American multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler^[14] in January 1945, Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries.^[15]^[16]

It is the world's second largest toy maker in terms of revenue, after the Lego Group.^[17]^[18] Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020^[19] and 2021^[20] by the NPD Group, a global information research company.

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↑ "Inline Viewer: MATTEL, INC. 8-K 2025-02-04".
↑ "Inline Viewer: MATTEL, INC. 8-K 2025-02-04".
↑ "Inline Viewer: MATTEL, INC. 8-K 2025-02-04".
↑ "Inline Viewer: MATTEL, INC. 8-K 2025-02-04".
↑ "Inline Viewer: MATTEL, INC. 8-K 2025-02-04".
↑ "Mattel Combines Film and Television Units to Create Mattel Studios under the Leadership of Robbie Brenner; Appoints Three Entertainment Executives to Key Roles". Mattel News. June 2, 2025. Retrieved June 3, 2025.
↑ "Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. March 15, 2024. Retrieved March 16, 2024.
↑ Chang, Andrea (23 July 2011). "Elliot Handler dies at 95; co-founder of Mattel, inventor of Hot Wheels". Los Angeles Times. Retrieved 25 May 2021.
↑ Chang, Andrea (27 July 2011). "Obituary: Elliot Handler / Man behind Mattel, Hot Wheels". Pittsburgh Post-Gazette. Retrieved 20 April 2021.
↑ "About Mattel". Mattel Corporate. Retrieved November 2, 2020.
↑ "Mattel, Inc. Company Profile". MarketLine. November 25, 2014. Archived from the original on January 7, 2023. Retrieved 2 January 2017. Unknown parameter |url-status= ignored (help)
↑ "Lego Surpasses Mattel As World's Largest Toymaker". Zacks Investment Research. Archived from the original on January 15, 2018. Retrieved January 15, 2018. Unknown parameter |url-status= ignored (help)
↑ Carnevale, Chuck. "A Full Toy Chest Makes Mattel A Buy For Growth And Income Investors". Forbes. Archived from the original on February 2, 2017. Retrieved January 1, 2017. Unknown parameter |url-status= ignored (help)
↑ Foster, Elizabeth (27 January 2021). "Barbie named NPD's top global toy property for 2020". Kidscreen. Brunico Communications. Retrieved October 14, 2021.
↑ Karaca, Kristine; Kazakos, Niki (February 2, 2022). "Barbie Named 2021 Top Global Toy Property of the Year, Per NPD". Mattel Corporate. Retrieved February 6, 2022. ...and its Hot Wheels Singles 1/64 Assortment was named the 2021 global top-selling toy of the year...

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[6] "Inline Viewer: MATTEL, INC. 8-K 2025-02-04".

[7] "Inline Viewer: MATTEL, INC. 8-K 2025-02-04".

[8] "Inline Viewer: MATTEL, INC. 8-K 2025-02-04".

[9] "Inline Viewer: MATTEL, INC. 8-K 2025-02-04".

[10] "Inline Viewer: MATTEL, INC. 8-K 2025-02-04".

[MSt-11] "Mattel Combines Film and Television Units to Create Mattel Studios under the Leadership of Robbie Brenner; Appoints Three Entertainment Executives to Key Roles". Mattel News. June 2, 2025. Retrieved June 3, 2025.

[12] "Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. March 15, 2024. Retrieved March 16, 2024.

[13] Chang, Andrea (23 July 2011). "Elliot Handler dies at 95; co-founder of Mattel, inventor of Hot Wheels". Los Angeles Times. Retrieved 25 May 2021.

[14] Chang, Andrea (27 July 2011). "Obituary: Elliot Handler / Man behind Mattel, Hot Wheels". Pittsburgh Post-Gazette. Retrieved 20 April 2021.

[15] "About Mattel". Mattel Corporate. Retrieved November 2, 2020.

[16] "Mattel, Inc. Company Profile". MarketLine. November 25, 2014. Archived from the original on January 7, 2023. Retrieved 2 January 2017. Unknown parameter |url-status= ignored (help)

[17] "Lego Surpasses Mattel As World's Largest Toymaker". Zacks Investment Research. Archived from the original on January 15, 2018. Retrieved January 15, 2018. Unknown parameter |url-status= ignored (help)

[18] Carnevale, Chuck. "A Full Toy Chest Makes Mattel A Buy For Growth And Income Investors". Forbes. Archived from the original on February 2, 2017. Retrieved January 1, 2017. Unknown parameter |url-status= ignored (help)

[19] Foster, Elizabeth (27 January 2021). "Barbie named NPD's top global toy property for 2020". Kidscreen. Brunico Communications. Retrieved October 14, 2021.

[20] Karaca, Kristine; Kazakos, Niki (February 2, 2022). "Barbie Named 2021 Top Global Toy Property of the Year, Per NPD". Mattel Corporate. Retrieved February 6, 2022. ...and its Hot Wheels Singles 1/64 Assortment was named the 2021 global top-selling toy of the year...

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