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Matthew Nuccio

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Matthew (Matt) Nuccio (born March 20, 1974 in Merrick, New York) is an American inventor and toy designer co-credited with designing Creepy Crawlers,[1] Tickle Me Elmo, Nintendo Power Glove, P.O.G's, Laser Challenge and Barbie Sparkle Kingdom.[2][3] Many of the products Nuccio developed have since been embraced by American society, and have been nominated for, or won, many of the toys industry's top awards, such as the TOTY (Toy of The Year), the TAGie (Toy and Game award) Games 100, Mensa Select, Origin, and Family Fun award.[4][5]

Career[edit]

Nuccio, the son of Mark and Linda Nuccio, was instrumental in helping create an international agency for toy manufacturing, with teams in Hong Kong and Qingdao China. By the end of 2009, the company had grown from being a product design firm into a complete design, consulting and production resource for companies such as Mattel, Spin Master, Hasbro and Goliath. Many of the products he helped develop have since been nominated for, or won, many of the toys industry's top awards, such as the TOTY (Toy of The Year), the TAGie (Toy and Game award) Games 100, Mensa Select, Origin, and Family Fun award.[6]

Peer Recognition[edit]

Nuccio also co-chaired the Toy Association (TA) associate panel representing designers and inventors in the toy industry.[7] He currently sits on the Board of Directors of the United Inventors Association of America (UIA), People of Play (POP) advisory board and the education committee of the Toy Association (TA).[8] He writes a column in Toy & Family Entertainment magazine focusing on the industry and he has lectured several times at New York Toy Fair, ASTRA, ChiTAG, Hong Kong Toy Fair and inventor organizations. In 2018, the National Security Agency (NSA) honored Nuccio as an American Innovator and in 2019 Matt was selected to represent the United States at the Emerging Innovation Summit in Melbourne, Australia. As of 2021, Nuccio has been recognized by MOJO NATION as one of the 100 Most Influential People working in the toy industry today for three years consecutively.[9]

References[edit]

  1. "The Weird and the Wonderful World of Creepy Crawlies". Google Arts & Culture. Retrieved 2022-07-18.
  2. "Person of the Week: Matt Nuccio - thee other Italian family". People of Play. Unknown parameter |url-status= ignored (help)
  3. "LI toy manufacturers market plush PetCakes". Newsday. Retrieved 2021-12-06.
  4. "Matt Nuccio and the 33-year-old toy company sees renaissance in play during pandemic". Newsday. Retrieved 2021-12-06. Unknown parameter |url-status= ignored (help)
  5. "Matt Nuccio | People Of Play". peopleofplay.com. Retrieved 2021-12-06.
  6. Writer, Keiko Morris Staff. "Matt Nuccio of the Merrick toy design company". Newsday. Retrieved 2021-12-06. Unknown parameter |url-status= ignored (help)
  7. "KIDS STUFF / Word games". Newsday. Retrieved 2021-12-06.
  8. "Toy marketing: Matt Nuccio". next-generation-communications.tmcnet.com. Retrieved 2021-12-06. Unknown parameter |url-status= ignored (help)
  9. "Matt Nuccio of Design Edge, Inc. On Small Business Spotlight". www.audacy.com. 2019-12-25. Retrieved 2021-12-06.


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