Mautic
 Mautic logo | |
| Original author(s) | David Hurley[1] |
|---|---|
| Developer(s) | Acquia |
| Initial release | 10 March 2015 |
| Stable release | 4.0.2
/ 15 November 2021 |
| Repository | github |
| Written in | PHP, Javascript |
| Engine | |
| Operating system | Linux, Windows, Android, iOS |
| Size | Around 70 MB. (Base repository not including database) |
| Type | Marketing automation software[2] |
| License | GPL-3.0-or-later[3] |
| Website | www |
Search Mautic on Amazon.
Mautic is a free and open-source marketing automation software written in PHP and paired with a MySQL or MariaDB database.[4] Features include an email campaign delivery platform and a landing page publishing platform.[4] The software is released under the GPL 3.0 (or later) license.[3]
To function, Mautic must be installed on a web server which runs PHP scripts along with a MySQL or a MariaDB backend database. Various system functionalities such as campaign delivery are set up via cron job triggers.[4][5]
Overview[edit]
Functions[edit]
Mautic is essentially geared towards the comprehensive automation of online marketing processes. The following list shows the central functions of Mautic:
- Contact management with tracking history
- Tagging and segmentation of contacts
- Forms for recording contacts and leads
- Online marketing campaigns via email or SMS
- Landing pages, forms, emails, and campaigns builder
- Points system for lead scoring
- Pop-Ups (called Focus Items in Mautic)
- Asset management for the management of media, documents, and tracking links
- Social media monitoring and tracking of social media platforms (currently only Twitter )
- Reports & analyzes for the documentation and evaluation of all campaigns
Email campaign delivery[edit]
One of Mautic's key features is an Email Campaign delivery platform. Emails are either pre-scheduled via a campaign builder module or sent out directly to a pre-defined segment taken from the database. Email delivery endpoints can be configured to use a standard SMTP server or to be sent via API through web services such as Amazon AWS (SES), Sendgrid and others.[4][6]
Landing page publishing[edit]
An additional key feature in Mautic is the ability to create and publish web landing pages. Users can either choose from pre-defined templates or build their own from scratch.[4][6]
Extensions[edit]
Mautic offers a REST API that can be used to connect third-party software.
History[edit]
Mautic was founded in 2014 by David Hurley.[7]
In May 2019, Mautic was acquired by the Acquia Software Company.[8][9][10]
Awards[edit]
2019 Best Overall Marketing Automation Platform[11]
2018 Best Fit for fast-growing mid to large sizes companies (MarTech Adviser)[12]
2018 Technology ROI Award Winner for helping uTest, achieve 585% ROI (ROI Awards)[12]
2017 Best Marketing Automation Solution (CMS Critic)[13]
2015 Best Open Source Software Application (InfoWorld)[14]
Release history[edit]
| Legend: | Old version, no support | Older version, still supported | Current stable version | Latest preview version | Future release |
|---|
| Version | Release date | Notes |
|---|---|---|
| 1.0 | March 10, 2015 | |
| 2.0 | July 5, 2016 | Minimum PHP version: 5.6.19, Minimum MySQL version: 5.5.3, Support for PHP 7[15] |
| 3.0 | June 16, 2020 | Minimum PHP version: 7.2.0, Minimum MySQL version: 5.7.14[15] |
| 4.0 | August 30, 2021 | Minimum PHP version: 7.4.0, New email and landing page builder, tag manager, update to Zapier app[16] |
| 4.1.0 | November 30, 2021 |
External links[edit]
 |
Wikimedia Commons has media related to Mautic. |
- Official website
- Schönherr, Felix (12 July 2020). "5 nützliche Open Source Marketing Tools" (in Deutsch). Marconomy. Retrieved 27 November 2021.
References[edit]
- ↑ "What is Mautic?". Retrieved 2021-11-27.
- ↑ MITCHELL, VANESSA (16 May 2019). "CMO's top 10 martech stories for the week - 16 May 2019". CMO Australia. Retrieved 2021-11-30.
- ↑ 3.0 3.1 "GPL Mautic Community". Retrieved 2021-11-27. Unknown parameter
|url-status=ignored (help) - ↑ 4.0 4.1 4.2 4.3 4.4 Lazzari, Antonio (2018). Mautic: Open Source Marketing Automation: Easy and Successful. Amazon. p. 1. ISBN 978-8828367420. Search this book on
- ↑ "Cron jobs - Mautic". Retrieved 2021-11-27.
- ↑ 6.0 6.1 "Mautic Reviews & Features". Xperra. Retrieved 27 November 2021.
- ↑ "Meet David Hurley and Mautic". Underscore. Retrieved 2021-11-27.
- ↑ Fluckinger, Don (10 May 2019). "Marketing Automation : Acquia se positionne comme un Adobe open source en rachetant Mautic" (in français). TechTarget. Retrieved 2021-11-30.
- ↑ Dowling, Brian (8 May 2019). "Acquia Buys Open Source Marketing Automation Software Firm Mautic". Xconomy. Retrieved 2021-11-27.
- ↑ Miller, Ron (20 July 2020). "New Acquia platform looks to bring together developers, marketers and data". TechCrunch. Retrieved 27 November 2021.
- ↑ "2019 Award Winners". MarTech Breakthrough Awards. Retrieved 2021-11-27.
- ↑ 12.0 12.1 "Award Winning Marketing Software". Mautic Community. Retrieved 2021-11-27.
- ↑ "CMS Critic Awards". CMS Critic. Retrieved 2021-11-27.
- ↑ "Bossie Awards 2015: The best open source applications". InfoWorld. Retrieved 2021-11-27.
- ↑ 15.0 15.1 "Features by major release". Retrieved 27 November 2021.
- ↑ "Mautic 4: Standing Tall". Retrieved 27 November 2021.
This article "Mautic" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Mautic. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
