Mavatar Technologies, Inc.
| Private | |
| ISIN | 🆔 |
| Industry | IPaaS, retail |
| Founded 📆 | 2011 |
| Founder 👔 | Susan Akbarpour, Brom Mahbod |
| Headquarters 🏙️ | Menlo Park, CA |
Area served 🗺️ | |
| Products 📟 | mCart |
| Members | |
Number of employees | |
| 🌐 Website | mavatar.com |
| 📇 Address | |
| 📞 telephone | |
Mavatar Technologies, Inc. is the developer of the mCart retail platform as a service.[1] Mavatar is headquartered in Menlo Park, California.[2]
History[edit]
Mavatar was founded in 2011 by Susan Akbarpour and Brom Mahbod.[3] The company was developed to bring retail experiences onto one platform.[2][4] Akbarpour began conceptualizing the company while performing research as a graduate student at the Stanford Graduate School of Business.[5][6]
In June 2018, Mavatar announced that it is licensing its software to the FX Group, the marketing partner for award shows like the Grammy Awards and the Emmys.[7][8] Award show viewers will be able to purchase content that they see at the award shows on the mCart platform.[1][9]
mCart Platform[edit]
Mavatar Technologies has developed mCart, a software platform as a service (PaaS).[10] The mCart platform connects retailers and content creators to create shoppable content.[11][12] mCart smart shopping carts also offer users coupons and discounted prices.[13]
mCart uses the mCart token, which employs Ethereum-backed smart contracts to pay influencers and mCart marketplace operators.[14][15][16]
References[edit]
- ↑ 1.0 1.1 Doupnik, Elizabeth (2018-06-21). "Emmy and Grammy Award red carpets to become shoppable". AOL.com. Retrieved 2018-11-30.
- ↑ 2.0 2.1 Patrick, Hoge (2013-09-04). "Phil Schlein now chairman at Mavatar". San Francisco Business Times. Retrieved 2018-11-30.
- ↑ Robinson, Bill (2013-06-25). "Online Shopping Made Easy -- It's (All) About Time!". Huffington Post. Retrieved 2018-11-30.
- ↑ "Meet mCart – The First Provider Of Decentralized Influence Marketplace-As-A-Service Solution On Blockchain". SuperbCrew. 2018-10-04. Retrieved 2018-11-30.
- ↑ Drake, Mackenzie (2015-03-04). "A Woman's Strength". SharpHeels. Retrieved 2018-11-22.
- ↑ Timoner, Ondi (2014-06-19). "Data-Driven Simplified Shopping: New Women 3.0". Huffington Post. Retrieved 2018-11-28.
- ↑ Lupiani, Joyce (2018-05-22). "RECon features exciting new business products". KTNV. Retrieved 2019-01-02.
- ↑ "FX Group Makes the Red Carpet Shoppable with Blockchain-Based mCart Marketplace-as-a-Service". TechZone360. 2018-06-14. Retrieved 2018-11-30.
- ↑ "This New Platform May Help You Get Those Red Carpet Looks You Love". CBS Los Angeles. 2018-10-29. Retrieved 2018-11-30.
- ↑ Baldino, Gerald (2018-03-12). "GDPR Compliance Isn't A Roadblock. It's an Opportunity". TMC. Retrieved 2018-11-30.
- ↑ Ekiel, Erika Brown (2015-08-20). "Susan Akbarpour: "I Want to Change the Way People Shop"". Insights by Stanford Business. Retrieved 2018-11-22.
- ↑ Nagle, Maurice (2018-06-14). "Modern Moms Shaping Influence". TechZone360. Retrieved 2018-11-30.
- ↑ Kamenec, Kara (2013-07-09). "10 Tech Innovations That Will Change How You Shop". PCMag. Retrieved 2018-11-30.
- ↑ Sanchez, Fernando (2018-04-04). "mCart ICO Review: Blockchaining Influencer Marketing". Cryptocoin. Retrieved 2018-11-30.
- ↑ Yanan, Liu (2018-12-07). "Roundup: Block chain technology sees applications in U.S. economy". www.china.org.cn. Retrieved 2019-01-02.
- ↑ Haring, Bruce (2018-02-14). "Blockchain's Mavatar Adds Four To ICO Advisory Board". BlockTribune. Retrieved 2019-01-03.
External Links[edit]
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