MediaCurves
MediaCurves.com is a website that hosts communications research studies to report on Americans’ perceptions of popular and controversial media events, broadcasts and advertisements.[1][2] The site was developed by HCD Research, Inc. as a venue to showcase innovations in media research.[3][4]
HCD Research is a marketing and communications research company that was founded in 1991, and currently employs approximately 40 people.[5]
History
The MediaCurves.com website was launched in 2007, as a follow-up site to Read My Lipz.com, a website HCD Research used to test political advertisements during the 2004 Presidential Election.[6][7] The goal of MediaCurves.com was to test and report America’s perceptions of popular and controversial media events.[8][9]
MediaCurves.com is best known for testing political advertisements and the Super Bowl commercials,[10][11] an initiative that began in 2007. In 2008, MediaCurves.com received national and regional media coverage for testing campaign ads during the 2008 Presidential Election.[12][13]
Although MediaCurves.com is prominently known for testing political advertisements and Super Bowl ads, it also conducts studies on a broad range of cultural,[14][15] entertainment,[16][17] religious and health care related issues.[18][19][20]
“Curves” Technology
MediaCurves’ signature contribution to the field of communications research is a patent-pending, on-line dial testing “Curves” technology. While participants view on-line video content, they move the mouse to the left to indicate low levels of interest and to the right to indicate high interest.[21][22] The same procedure can be used to measure the content’s believability or agreement levels, among other parameters.[23]
The responses are recorded in quarter-second intervals,[24] and the mean of all responses is reported in the form of curves, which indicate levels of believability, interest or agreement for different market segments.[21] The study results can also be cross-tabulated to analyze the emotional differences in video content by political party, race, gender, age and other demographics.
References
- ↑ "Archived copy". Archived from the original on 2010-02-05. Retrieved 2009-07-23. Unknown parameter
|url-status=ignored (help)CS1 maint: Archived copy as title (link) - ↑ http://www.redorbit.com/news/technology/1190661/mediacurves_web_site_posts_top_five_media_studies_of_2007/index.html
- ↑ http://www.linkedin.com/companies/hcd-research
- ↑ "Glenn Kessler | HCD Research | Email CEO @hcdi.net CFO".
- ↑ "Businessyellowpages.info".
- ↑ "Archived copy". Archived from the original on 2008-05-17. Retrieved 2009-07-23. Unknown parameter
|url-status=ignored (help)CS1 maint: Archived copy as title (link) - ↑ "Archived copy". Archived from the original on 2008-05-12. Retrieved 2009-07-23. Unknown parameter
|url-status=ignored (help)CS1 maint: Archived copy as title (link) - ↑ http://www.foxnews.com/story/0,2933,330661,00.html
- ↑ https://www.npr.org/blogs/news/2008/04/bitter_remark_does_not_seem_to_1.html
- ↑ "FOX 2 Detroit". 7 May 2021.
- ↑ "Archived copy". Archived from the original on 2011-07-15. Retrieved 2009-07-23. Unknown parameter
|url-status=ignored (help)CS1 maint: Archived copy as title (link) - ↑ NBC News
- ↑ "FindLaw Legal Blogs".
- ↑ https://www.washingtonpost.com/wp-dyn/content/article/2009/07/10/AR2009071002935.html
- ↑ https://www.chicagotribune.com/news/opinion/chi-oped0713parkerjul13,0,3310359.column
- ↑ "'American Idol' Daily: The fallout continues". 14 November 2008.
- ↑ "Amid Campaign, 'SNL' Must-See Status Returns".
- ↑ http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/07-20-2009/0005062952&EDATE= Archived 2009-02-11 at the Wayback Machine
- ↑ "Archived copy". Archived from the original on 2011-07-14. Retrieved 2009-07-23. Unknown parameter
|url-status=ignored (help)CS1 maint: Archived copy as title (link) - ↑ "FOX 2 Detroit". 7 May 2021.
- ↑ 21.0 21.1 "HCD Research and Muhlenberg College Will Use an Index to Monitor Physicians' and Consumers' Perceptions of Health C... ( FLEMINGTON N.J. March 12 /- HCD Res...)".
- ↑ https://www.cnbc.com/id/32013911
- ↑ http://www.fox43tv.com/dpp/sports/nfl/nfl_schedule/superbowl_dpg_Pick_top_Super_Bowl_commercials_fc_200901272177206[permanent dead link]
- ↑ http://www.redorbit.com/news/entertainment/1717923/majority_of_americans_say_congressman_kings_comments_about_michael_jackson/index.html
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